Digital Marketing 101

Marketers have the constant gripe that sales are not utilizing the leads and sales feel the quality of the leads provided by the marketers is relatively low.

So how do we fix this situation?

When it comes to digital marketing, you need to be precise on whom you are targeting. Otherwise, we will be neither have the time or money if we are targeting the entire world to sell.

A marketer should never shoot from his hip or take a shot in the dark for a lead. Instead, he should be like an assassin having a sniper with 1000x scope always positioned for a perfect kill.

So what is a persona?

A lot of fellow blogger as me how do I monetize my blog?

How do we make money on my video blog? How do we make money, doing what we do?

So how do I make money?

The most notable gripe a marketer has is that the Sales are not utilizing the full extent of the Marketer's leads. However, sales are busy chasing their targets. They seldom have the time or the effort involved to look into the marketing leads.

So how do we address this issue?

Email marketing has survived for more than three decades and is one of the core channels to reach your target audience. When you run multiple email campaigns keeping track of prospects could be quite daunting if you do not have a system.

Why do we need a funnel?

Last night my Boss asked me what Brand Authenticity is and What does it mean to you from a brand communication?

Interesting question.

I have a stunning point of view on this, and my point of view is that we need to achieve relevance.

People are starting to understand how to use Facebook and Twitter and Tumblr and YouTube.

With all these different social tools, it is going to get more competitive. That's what happens, and so people are saying, How do you cut through the noise?

Press releases are ludicrous in this world.

It blows my mind in 2021 that people are sending out press releases.

Nobody gives a crap.

So please, Marketers educate corporate brands.

I think plenty of people understand this, but I wanted to show my two thoughts on this that your time, as a person, is what is now valuable.

It is the only scarcity in the market.

Consider your Website like a brand new puppy dog that you have just bought for Christmas. Stay with me; this is relevant.