Digital Marketing Babes

Digital Marketing Babes

By Amber Lovell & Emily HansonSociety & CultureBusinessEducationMarketing
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Digital Marketing Babes episodes

  • How is psychology used in marketing? - The Digital Marketing Babes Podcast Snack Edition

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath.

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

    -----------------------------------
    You spoke, and we listened!

    There was sadness when we announced we were taking a short break so Amber could get the hang of her new role, and so that Alice could be even more of a boss bish, so we've decided to give you a little snack whilst the main course is being prepared... Introducing...

    SNACKS!

    The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.

    This week, Amber discusses the use of psychology in marketing.

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    6 min
  • "Check yo'self before you wreck yo'self" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath.

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

    ________________________

    This week, Alice and Amber talk marketing fails. They discuss everything from Susan Boyle (yep, we went there!) to their own failures as marketers in the workplace.

    Failures are often seen as negatives, but Alice and Amber explain how to remove the stigma from fails because let’s admit - it happens to the best of us.

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    34 min
  • “Shout out to our SMM’s” - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath.

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

    ________________________

    This week, Alice and Amber tackle the trolls, we’re not talking about Amber’s love of Justin Timberlake and the kids’ movie he lends his voice to, we’re talking about the negative nellies and the soulless folk who make social media a nightmare for anyone who looks after social media accounts.

    Together, and anecdotally, the Digital Marketing Babes have your back… So don’t mind the trolls, stomp over that bridge and live your best Social Media Management life!

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    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    29 min
  • "LinkedIn is the Tinder of the work world" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath.

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

    ________________________

    Alice and Amber talk about all things LinkedIn, from optimizing your profile to get the best job matches, to giving a little LinkedIn love to get some back. 

    LinkedIn is one of the most powerful tools every professional has in their arsenal, and the Digital Marketing Babes share their knowledge to help you make the most of it.

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    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    33 min
  • "Gemma Collins will sell your product" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath.

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

    _______________

    About this episode:

    This week, Alice & Amber talk about digital marketing specifically for product based businesses. They talk about improving website conversion rate, the benefit of UGC and how to spice up your email marketing content.

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    31 min
  • "Just thinking about hot girl sh*t" (Q&A) - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath.

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.

    _______________

    About this episode:

    Alice & Amber answer your questions sent through from Instagram. They talk everything from digital marketing strategy to the future of QR codes. Want to send us a question for our next Q&A? Get in touch.

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    35 min
  • "What the f*ck is an apprenticeship?" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath. 

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing information on how to get into digital marketing.
    _______________

    About this episode:

    In this week’s episode, Amber and Alice discuss the various options available to anyone looking at getting into marketing, talking topics such as self-guided study, apprenticeships and university. 

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    40 min
  • "2021 will be the year of content" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath. 

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. 
    _______________

    About this episode:

    It's important to plan ahead, but if this year has taught us anything, we need to leave room for the unexpected. 

    Alice & Amber share their top tips for creating content in 2021 - both scheduled and spontaneous. Whether you're a business owner or a marketing babe, there's plenty of practical tips to use for your content. 

    Please visit www.digitalmarketingbabes.com for the blog, featuring content ideas and some dates to pop into your content calendar!

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    27 min
  • "2020 has been the year of social media" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath. 

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. 

    _______________

    About this episode:

    Alice & Amber sit down to talk about something they both love and hate, social media, and more specifically, social media in 2020. 

    2020 has been a time for change and new trends, and we've definitely seen this reflected in social media. This year we've seen the rise of new platforms, like Tiktok, and existing platforms, like Twitter, adopting ephemeral content (aka stories).

    Amber & Alice sit down to talk about social media updates from this year, sharing their thoughts on what's going to flop and what's here to stay. Listen to hear their thoughts on social media marketing in 2020 and their tips on trying out new trends.

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    54 min
  • “I don’t like Christmas ads" - The Digital Marketing Babes Podcast

    About Digital Marketing Babes (DMB):

    Hosted by Amber Lovell & Alice Rath. 

    We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.

    The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. 

    _______________

    About this episode: S01, E02

    With the festive season quickly approaching,  Amber & Alice sit down to talk about the UK's most popular Christmas Ads.  Every year, big brands and retailers invest huge sums of money into their Christmas advertising campaigns.

    Amber and Alice reflect on the origin of Christmas advertising with John Lewis holding the market share in previous years. They also review the most topical 2020 Christmas Ads, and share their thoughts on which made the biggest impact.

    This week, they’re joined by their first official guest, Dylan Guarguaglini of The Drinks Drop. Lately, there’s been a lot of talk in the media about support for smaller businesses, and Dylan is here to share his views on this. 

    Similarly, Dylan shares what The Drinks Drop, a bespoke cocktail delivery service are doing for Christmas this year, as well as a Digital Marketing Babes exclusive discount code, enabling you lucky listeners 10% off your order with The Drinks Drop using promo code ‘DYLAN’.

    Connect with us: 

    Instagram | @DigitalMarketingBabes
    LinkedIn |  @DigitalMarketingBabes
    Website | www.digitalmarketingbabes.com

    41 min

About Digital Marketing Babes

From the publisher's feed

About Digital Marketing Babes (DMB): Hosted by Amber Lovell & Emily Hanson. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know…