Welcome to the digital marketing collective podcast. I'm your host, Berti Munro and today's episode. We will be diving into the topic of building emotional connections with your digital marketing, exploring various techniques and strategies that can help foster strong emotional connections with your audience through digital marketing efforts. 

#podcasr #marketingpodcast #digitalmarketing #emotionalintelligence

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In this podcast, we will discuss how businesses can use emotional intelligence to connect with their audience on a deeper level to drive decision-making, enhance brand loyalty, and ultimately boost their bottom line. We will explore the critical factors in emotional decision-making, such as brand identity and authenticity, personalization, storytelling, social proof, empathy, and emotional listening.

Despite emotional intelligence's proven effectiveness in digital marketing, many businesses are yet to adopt this approach due to the fear of vulnerability and the difficulty in measuring its impact. However, we will provide insights on how companies can pivot to embrace emotionally intelligent marketing by leveraging education and training, customer research, data and analytics, and creating cross-disciplinary teams.

If you want to find out more about Digital Marketing Collective, visit: https://www.dmcollective.co.uk

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In this episode, we are looking at the digital marketing framework and what makes digital marketing; we don't go into too much detail as that will be reserved for future episodes.

We will cover all the following topics:

1. Content Marketing
2. Email Marketing
3. Social Media Marketing
4. Video
5. SEO

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In this first episode of Digital Marketing Collective, we look at how the search habits of users are changing. Are the search engines in trouble? Will Social search be the new norm?

https://blog.hubspot.com/marketing/how-search-behaviors-are-changing

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