Digital Marketing Dive

In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of "Lost and Founder" a book about his life as a startup founder and his adventures raising money and growing a business with venture capital.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro -- Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish.

Welcome Rand!

Topics & Links

Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/

Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity.

He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University. 

He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field.

We could go on and on about Mark, but let’s get on with the conversation.

Topics & Links

His Website: https://businessesgrow.com/His Books:

Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos

What is the Cumulative Advantage?What inspired him to write the book?

Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business

https://socl.bz/6R

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected].

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey.

Preroll Ad: 

This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs.

Topics & Links

Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30x500? Who should enroll?

Shannon’s Event In April: Piecing Together A Success Business

https://socl.bz/6R

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona.

Preroll Ad: 

Intro:

Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Topics & Links

Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience 

Shannon’s Event In March: Piecing Together A Success Business

https://socl.bz/6R

Seth and Shannon’s Recommendations

Seth

Looking for other great podcasts? Check out my curated list over at Podchaser

Shannon

Stop Checking Your Likes -- Shake off the need for approval and live an incredible life by Susie Moore

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great!

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat.

Intro:

Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Topics & Links

Shannon’s Event In March: Piecing Together A Success Business

https://socl.bz/6R

Seth and Shannon’s Recommendations

Seth

The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast!

Shannon

Local Podcasts. As small business owners, we need LOTS of knowledge...I promise there will be a podcast on what you are looking for.  Support your fellow business owners. Don’t know how to find them? LinkedIn...Search podcast...Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts.

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Title Sponsor

This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Topics & Links

RedditNewsletter CrewIndy HallTraffic Think TankMarketing JuntoCommunity.SwipeFiles.comLinkedIn GroupsFacebook GroupsCircle.coWordPressbbPressBuddyPressDiscourse

Come this Friday to Indy Hall @ Home Open Hall. Free online co-working. (First Friday of every month)

https://indyhall.org/open

Shannon’s Event In March: Piecing Together A Success Business

https://socl.bz/6R

Table for Four Virtual Networking

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Indy Hall @ Home

Shannon

The Art of Community by Charles Vogl

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode Seth and Shannon go deep on social media filters and how they reflect on your business.

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Mark Schaefer’s book Cumulative Advantage

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Preroll Ad:

This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Shout Out (Ad)

Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Marketing Junto

Shannon

Start with Why by Simon Sinek and Business Brilliant by Louis Schiff

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) - Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job.

What is a person to do?

Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest.

Links To Resources We Talked About:

Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update

Shout Out (Ad)

Breesy Masks - Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

BrowserStack -- This web app has saved me so much time with cross-browser and device testing. It’s great!

Shannon

Improved Together -- LinkedIn resource to promote content effectively. 

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!

That’s it for this episode, but we want to hear from you. Drop us an email at [email protected] or join our Discord server here: https://socl.bz/dmd-dc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba)

Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.

Intro:

Seth: Hey, Everyone, and welcome to the fifth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.

Shannon, you ready to rock?

Links To Resources We Talked About:

WordPress.orgSquarespaceWixWebflow

Shout Out (Ad)

Breesy Masks - Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks

Seth and Shannon’s Recommendations

Seth

Swipefiles - Great membership site where you can go to view different teardowns of popular sites, landing pages, email blasts. From the design to the copy, this site helps improve how you market your brand as well as your clients’ brands. There is also a great forum community. Full of marketers and designers who are there to help.

Shannon

Traction Get a Grip on Your Business by Gino Wicken.

Outro:

Seth: Well, that was so much fun Shan. 

Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 

I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!

Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.

If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.