Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

    It’s our 30th episode. We made it! Let’s see if we can come up with 30 more!

    This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates.

    We wanted to make this episode because of some new stats that have come out about SEO… In 2012 people thought Google was crazy because they updated the algorithm on average 3 times per day… Today, in 2020, that number is up to 9 times per day.

    1. Understand that fluctuations are natural… so chill out, grab a beer, and your rankings will likely recover. (As long as you’re not doing anything that is inherently risky)
    2. Preemptively eliminate the risky baggage. If you partook in “sub-par” SEO efforts in the past and Google has not dinged you yet, count your lucky stars and start removing the negative stuff
    3. Look for keyword stuffed pages & blog posts
    4. Analyze your backlink profile
    5. Start adding new, baller ass (that’s Shawn speak for “high quality”) content. The best antidote to bad SEO is Good SEO.

      6. This week we’re doing our favorite Internet finds:

      Shawn: Acorns

      Seth: Rev

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      31 min
    6. DMD 29 Reputation Mangement Advice From A Scam Artist
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
      This week we’re talking about reputation management.
      Remove the emotion from the situation
      Reply using facts, nothing else.
      Don’t offer some kind of compensation/free meal/etc.
      This week we’re doing our favorite Internet finds:
      Shawn: Cameo
      Seth: Insights On Tech
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
      So that’s it. It’s been fun! See you on the flip side!
      ---
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      29 min
    7. DMD 29 Reputation Mangement Advice From A Scam Artist

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

      This week we’re talking about reputation management.

      1. Remove the emotion from the situation
      2. Reply using facts, nothing else.
      3. Don’t offer some kind of compensation/free meal/etc.

        4. This week we’re doing our favorite Internet finds:

        Shawn: Cameo

        Seth: Insights On Tech

        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

        So that’s it. It’s been fun! See you on the flip side!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        30 min
      4. Episode 28 – How to be Creepy and Get More Customers
        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
        This week we’re talking about being a total creep.
        What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.
        Speaking their language. Use the words that they use, not industry jargon.
        Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
        Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.
        This week we’re doing our favorite Internet finds:
        Shawn:  Put your phone away for a little bit
        Seth: HIO Social -- Hit It Off -- Business Networking App
        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
        So that’s it. It’s been fun! See you on the flip side!
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        21 min
      5. Episode 28 - How to be Creepy and Get More Customers

        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

        This week we’re talking about being a total creep.

        What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them.

        1. Speaking their language. Use the words that they use, not industry jargon.
        2. Understand their challenge. Put yourself in their shoes. Don’t sell your product or service, share the solution to their problem.
        3. Be where they are. There’s a TOXIC trend right now that says “x for everyone”. But there are certain businesses where certain strategies don’t apply.

          4. This week we’re doing our favorite Internet finds:

          Shawn: Put your phone away for a little bit

          Seth: HIO Social -- Hit It Off -- Business Networking App

          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

          So that’s it. It’s been fun! See you on the flip side!


          Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

          22 min
        4. Episode 27 – Google Analytics for Small Businesses (Rant Included)
          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
          This week we’re talking about practical Google Analytics for Small Businesses.
          Before you dive in, understand there is a TON of data in there and it can be overwhelming. The  purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
          Traffic by Source - look at what area is getting you traffic compared to previous time frames
          Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
          Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
          Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.
          This week we’re doing our favorite Internet finds:
          Shawn: Instacart (fuck going grocery shopping)
          Seth: The Creative Curve by Allen Gannett
          Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
          So that’s it. It’s been fun! See you on the flip side!
          ---
          Send in a voice message: https://anchor.fm/digital-marketing-dive/message
          Support this podcast: https://anchor.fm/digital-marketing-dive/support
          25 min
        5. Episode 27 - Google Analytics for Small Businesses (Rant Included)

          Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

          This week we’re talking about practical Google Analytics for Small Businesses.

          • Before you dive in, understand there is a TON of data in there and it can be overwhelming. The purpose of this episode is to narrow down the data you look at so that you can make better informed decisions without wanting to pull your hair out.
          • Traffic by Source - look at what area is getting you traffic compared to previous time frames
          • Side note… it’s important to make sure you look at this information in a realistic time frame. For example, if you compare January to the pre-holiday rush, it’d be depressing.
          • Bounce Rate/time on site - if people are leaving right away, you know that your message is not resonating. This is where we go with that ol’ school “gut” metric. If you don’t think your website looks good, your audience probably doesn’t either. Put yourself in their shoes.
          • Traffic by Landing Page - This is an easy way of identifying what is and isn’t working on a molecular level. This is an indicator of SEO success as well as acting like a magnifying glass to what needs to be improved from a content perspective.

            • This week we’re doing our favorite Internet finds:

            Shawn: Instacart (fuck going grocery shopping)

            Seth: The Creative Curve by Allen Gannett

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

            So that’s it. It’s been fun! See you on the flip side!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            27 min
          • Episode 26 – To Use Sharing Pods Or Not
            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
            We have a great episode for you today, even though it’s just us.
            Topic: How make sure your content get seen and engaged with on Social Media.
            Start up a sharing pod on LinkedIn
            Take specific people in photos on IG
            Start up a Facebook Group with trusted partners to share out your latest posts so they can find them and share them with their network.
            This week we’re doing our favorite Internet finds:
            Shawn: Opti-Greens by 1st Phorm
            Seth: Product Hunt & Firefox’s Newest Release version 70
            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
            So that’s it. It’s been fun! See you on the flip side!
            ---
            Send in a voice message: https://anchor.fm/digital-marketing-dive/message
            Support this podcast: https://anchor.fm/digital-marketing-dive/support
            22 min
          • Episode 26 - To Use Sharing Pods Or Not

            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

            We have a great episode for you today, even though it’s just us.

            Topic: How make sure your content get seen and engaged with on Social Media.

            • Start up a sharing pod on LinkedIn
            • Take specific people in photos on IG
            • Start up a Facebook Group with trusted partners to share out your latest posts so they can find them and share them with their network.

              • This week we’re doing our favorite Internet finds:

              Shawn: Opti-Greens by 1st Phorm

              Seth: Product Hunt & Firefox’s Newest Release version 70

              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

              So that’s it. It’s been fun! See you on the flip side!


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              24 min
            • Episode 25 – New Years Edition
              Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
              This week we’re talking about setting your digital marketing goals for the new year.
              How do you plan on making 2020 rock for your business online?
              What channels should everyone pay attention to in 2020?
              Depend less on Facebook
              Instagram
              LinkedIn (if appropriate)
              Setting up a content calendar
              DigitalMarketingDive.com/calendar
              Finding a scheduling service like Buffer and find good articles to post throughout the week/month
              Blog on a regular schedule. It doesn’t have to be long posts.
              Consistency is important even if it’s 2 posts a month if that’s what you’re comfortable with.
              This week we’re doing our favorite Internet finds:
              Shawn: Pre-Suasion by Robert Cialdini
              Seth: The Internet Archive and the Wayback Machine
              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
              So that’s it. It’s been fun! See you on the flip side!
              ---
              Send in a voice message: https://anchor.fm/digital-marketing-dive/message
              Support this podcast: https://anchor.fm/digital-marketing-dive/support
              28 min

            About Digital Marketing Dive

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            The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.