Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Special Episode 21 1/2 Buy My Shit - When and How To Pitch On Social Media

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.

    We have a great episode for you today, even though it’s just us.

    Topic: Buy My Sh*t… when is the appropriate time to “pitch” online?

    Why do people think it’s ok to jump right into the pitch?

    • How to position an offer on social media
    • How to position an offer in search engines
    • What should be in a pitch, if it’s the right thing to do.
    • This week we’re doing our favorite Internet finds:

      Shawn: Sistrix Instagram Hashtag Generator + Carvana

      Seth: Check out the conversations on LinkedIn having to do with this topic.

      Post 1 / Post 2

      Also here is my blog post about the virality of the two posts on LinkedIn.

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      25 min
    • Episode 21 – What The Heck Is Apple Tree Content?
      This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
      Okay on to the show...
      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.
      We have a great episode for you today!
      Today we’re talking about how to create legacy content that gets you leads for years.
      Discussion points:
      Finding things to talk about
      What are the questions your audience is asking? Etc.
      Finding Timeless Topics
      If you’re doing 100% trends, your content will be obsolete.
      This week we’re doing our favorite Internet finds:
      Shawn: TikTok
      Seth: Zoom.us
      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
      So that’s it. It’s been fun! See you on the flip side!
      ---
      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
      Support this podcast: https://anchor.fm/digital-marketing-dive/support
      23 min
    • Episode 21 - What The Heck Is Apple Tree Content?

      This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

      Okay on to the show...

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

      We have a great episode for you today!

      Today we’re talking about how to create legacy content that gets you leads for years.

      Discussion points:

      1. Finding things to talk about
      2. What are the questions your audience is asking? Etc.
      3. Finding Timeless Topics
      4. If you’re doing 100% trends, your content will be obsolete.
      5. This week we’re doing our favorite Internet finds:

        Shawn: TikTok

        Seth: Zoom.us

        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

        So that’s it. It’s been fun! See you on the flip side!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        25 min
      6. SNIPPET EPISODE: BERT Edition

        If you've been paying attention to Digital Marketing and SEO Specifically for the past week, you've undoubtedly heard about BERT. In this short episode, Shawn walks you through how to optimize for BERT and what BERT will mean for the future of SEO. 


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        9 min
      7. SNIPPET EPISODE: BERT Edition
        If you've been paying attention to Digital Marketing and SEO Specifically for the past week, you've undoubtedly heard about BERT. In this short episode, Shawn walks you through how to optimize for BERT and what BERT will mean for the future of SEO. 
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        7 min
      8. Episode 20 – Why Digital Marketing is a marathon, not a sprint (and how to win)
        This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
        Okay on to the show...
        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.
        We have a great episode for you today!
        “Why Digital Marketing is a marathon, not a sprint (and how to win)”
        Discussion points:
        1. The reputation factor
        - getting leads requires a certain amount of social proof that will come with time. People want to research.
        2. There is a lot of testing involved.
        - any campaign requires testing before definitive results can be determined. RARELY are results gotten right out of the gate.
        3. People will watch from a distance if it’s not an emergency
        - this is why hot/cold is so damaging.
        This week we’re doing our favorite Internet finds:
        Shawn: Wondershare Filmora
        Seth: Protonmail // ProtonVPN
        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
        So that’s it. It’s been fun! See you on the flip side!
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        19 min
      9. Episode 20 - Why Digital Marketing is a marathon, not a sprint (and how to win)

        This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

        Okay on to the show...

        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

        We have a great episode for you today!

        “Why Digital Marketing is a marathon, not a sprint (and how to win)”

        Discussion points:

        1. The reputation factor

        - getting leads requires a certain amount of social proof that will come with time. People want to research.

        2. There is a lot of testing involved.

        - any campaign requires testing before definitive results can be determined. RARELY are results gotten right out of the gate.

        3. People will watch from a distance if it’s not an emergency

        - this is why hot/cold is so damaging.

        This week we’re doing our favorite Internet finds:

        Shawn: Wondershare Filmora

        Seth: Protonmail // ProtonVPN

        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

        So that’s it. It’s been fun! See you on the flip side!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        21 min
      10. Episode 19.2 – Sean Boyce Talks Product Marketing, Strategy, and Development
        This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
        Okay on to the show...
        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.
        We have a great episode for you today. Today we’re talking to Sean Boyce the founder of NxtStep.io and StaffGeek
        Sean, welcome to the Digital Marketing Dive Podcast. Thanks for taking the time out of your busy schedule to chat with us today.
        This week we’re doing our favorite Internet finds:
        Shawn: Miro Virtual Whiteboard
        Seth: Bullet Journal Method
        Sean: Sonix.ai | The Mom Test
        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
        So that’s it. It’s been fun! See you on the flip side!
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        29 min
      11. Episode 19.2 - Sean Boyce Talks Product Marketing, Strategy, and Development

        This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

        Okay on to the show...

        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

        We have a great episode for you today. Today we’re talking to Sean Boyce the founder of NxtStep.io and StaffGeek

        Sean, welcome to the Digital Marketing Dive Podcast. Thanks for taking the time out of your busy schedule to chat with us today.

        This week we’re doing our favorite Internet finds:

        Shawn: Miro Virtual Whiteboard

        Seth: Bullet Journal Method

        Sean: Sonix.ai | The Mom Test

        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

        So that’s it. It’s been fun! See you on the flip side!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        31 min
      12. Episode 19 – How You Talk To People Online Matters
        This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
        Okay on to the show...
        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.
        We have a great episode for you today!
        Today we’re going to talk about how to talk to people online.
        This week we’re doing our favorite Internet finds:
        Shawn: The Tim Ferriss Show
        Seth: Technically - a local news hub for select cities in the North Eastern United States. Think TechCrunch with a local spin. Includes our neighbors to the south in Philadelphia, Delaware, Baltimore, and DC. Also to the north in Brooklyn.
        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
        So that’s it. It’s been fun! See you on the flip side!
        ---
        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
        Support this podcast: https://anchor.fm/digital-marketing-dive/support
        26 min

      About Digital Marketing Dive

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      The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.