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Digital Marketing Dive
Digital Marketing Dive episodes
- Episode 25 - New Years Edition
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
This week we’re talking about setting your digital marketing goals for the new year.
How do you plan on making 2020 rock for your business online?
What channels should everyone pay attention to in 2020?
- Depend less on Facebook
- Instagram
- LinkedIn (if appropriate)
Setting up a content calendar
- DigitalMarketingDive.com/calendar
Finding a scheduling service like Buffer and find good articles to post throughout the week/month
- Blog on a regular schedule. It doesn’t have to be long posts.
- Consistency is important even if it’s 2 posts a month if that’s what you’re comfortable with.
This week we’re doing our favorite Internet finds:
Shawn: Pre-Suasion by Robert Cialdini
Seth: The Internet Archive and the Wayback Machine
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
30 min - Episode 24 – Tomas Keenan – Unf*ck Your BusinessHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations, New York’s top installer of fleet GPS systems, camera systems, and more. Tom also recently wrote the book “Unf*ck Your Business”, which takes you through his journey building up his business and what he’s learned along the way.Welcome Tom. Thanks for coming on the show.This week we’re doing our favorite Internet finds:Shawn: Closer Memes: A quick course on how to market your business using memes.Seth: Buffer App: A smart way to schedule your posts on Social Media. (Though FB wants it natively published. Go figure. Fuck Zuck*) *We already have the explicit tag. LOLTom: Loom.comWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support41 min
- Episode 24 - Tomas Keenan - Unf*ck Your Business
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations, New York’s top installer of fleet GPS systems, camera systems, and more. Tom also recently wrote the book “Unf*ck Your Business”, which takes you through his journey building up his business and what he’s learned along the way.
Welcome Tom. Thanks for coming on the show.
This week we’re doing our favorite Internet finds:
Shawn: Closer Memes: A quick course on how to market your business using memes.
Seth: Buffer App: A smart way to schedule your posts on Social Media. (Though FB wants it natively published. Go figure. Fuck Zuck*) *We already have the explicit tag. LOL
Tom: Loom.com
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min - Episode 23 – Looking BEYOND What You “Know”Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great demographics and people with $$$$ hanging out on there for 40+ minutes daily.)This week we’re doing our favorite Internet finds:Shawn: OnPageChampSeth: CrystalWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support24 min
- Episode 23 - Looking BEYOND What You "Know"
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
We have a great episode for you today, even though it’s just us.
Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great demographics and people with $$$$ hanging out on there for 40+ minutes daily.)
This week we’re doing our favorite Internet finds:
Shawn: OnPageChamp
Seth: Crystal
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
26 min - Episode 22 1/2 – Amy Landio – Good Morning Good LifeHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is currently writing her next book and we’ll get more into that in our chat.Welcome Amy!How did all of this get started? How did you find you way to this life?First off, how’s your sidekick, Lucy the beagle? I hear she’s sleeping better and in daycare! What a change!What made you decide to write Vlog Like A Boss?You’re also the host/creator of the Details Therapy Podcasts. Tell us about that.What’s the new book about and how did the idea of it come about?Other than your second book anything else exciting coming up?How did you find your way into speaking as a career?What was it like to be on Creative Live?Tells us more about your other business Aftermarq?What is Vlog Boss University?This week we’re doing our favorite Internet finds:Shawn: Unf*ck Your Business by Tomas KeenanSeth: Yubikey - Two factor physical dongle to secure your online life.Amy: Daily Stoic by Ryan HolidayWell that was fun. Thanks again to Amy for being our guest. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support28 min
- Episode 22 1/2 - Amy Landio - Good Morning Good Life
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is currently writing her next book and we’ll get more into that in our chat.
Welcome Amy!
- How did all of this get started? How did you find you way to this life?
- First off, how’s your sidekick, Lucy the beagle? I hear she’s sleeping better and in daycare! What a change!
- What made you decide to write Vlog Like A Boss?
- You’re also the host/creator of the Details Therapy Podcasts. Tell us about that.
- What’s the new book about and how did the idea of it come about?
- Other than your second book anything else exciting coming up?
- How did you find your way into speaking as a career?
- What was it like to be on Creative Live?
- Tells us more about your other business Aftermarq?
- What is Vlog Boss University?
This week we’re doing our favorite Internet finds:
Shawn: Unf*ck Your Business by Tomas Keenan
Seth: Yubikey - Two factor physical dongle to secure your online life.
Amy: Daily Stoic by Ryan Holiday
Well that was fun. Thanks again to Amy for being our guest. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
29 min - Episode 22 – Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a TEDx in the spring about how higher education is a waste of time and a scam.This struck a chord with Seth.Let’s discuss in the context of digital marketing etc.(Shawn’s thought): You’re going to get out of whatever situation whatever you’re going to want to get out of it.Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes?IF you decide college is NOT the right solution, what are some alternatives for education?Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.)Any number of reputable “Gurus”BE CAREFUL… Lots of snake oilContent by Frank KernFollow reputable thought leaders…Ted RubinBrian SollisTim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP)Try to sell something you’re good at on Facebook and lose money doing it, lol.This week we’re doing our favorite Internet finds:liShawn: Jordan Belfort Interviews Marshall SylverSeth: SiteKit by Google and HTTPArchive.orgWell that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support35 min
- Episode 22 - Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.
We have a great episode for you today, even though it’s just us.
Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?
LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a TEDx in the spring about how higher education is a waste of time and a scam.
This struck a chord with Seth.
Let’s discuss in the context of digital marketing etc.
- (Shawn’s thought): You’re going to get out of whatever situation whatever you’re going to want to get out of it.
- Hypothetical Question: Can conventional colleges keep up with Digital Marketing and changes?
- IF you decide college is NOT the right solution, what are some alternatives for education?
- Udemy: Courses about the “how to” elements (FB Ads, SEO, etc.)
- Any number of reputable “Gurus”
- BE CAREFUL… Lots of snake oil
- Content by Frank Kern
- Follow reputable thought leaders…
- Ted Rubin
- Brian Sollis
- Tim Ferriss (READ THE FOUR HOUR WORK WEEK… SHOULD BE MANDATORY FOR EVERYONE WITH A REMOTE INTEREST IN ENTREPRENEURSHIP)
- Try to sell something you’re good at on Facebook and lose money doing it, lol.
This week we’re doing our favorite Internet finds:li
Shawn: Jordan Belfort Interviews Marshall Sylver
Seth: SiteKit by Google and HTTPArchive.org
Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
So that’s it. It’s been fun! See you on the flip side!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
37 min - Special Episode 21 1/2 Buy My Shit – When and How To Pitch On Social MediaHey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media.We have a great episode for you today, even though it’s just us.Topic: Buy My Sh*t… when is the appropriate time to “pitch” online?Why do people think it’s ok to jump right into the pitch?How to position an offer on social mediaHow to position an offer in search enginesWhat should be in a pitch, if it’s the right thing to do.This week we’re doing our favorite Internet finds:Shawn: Sistrix Instagram Hashtag Generator + CarvanaSeth: Check out the conversations on LinkedIn having to do with this topic.Post 1 / Post 2Also here is my blog post about the virality of the two posts on LinkedIn.Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!So that’s it. It’s been fun! See you on the flip side!---Send in a voice message: https://anchor.fm/digital-marketing-dive/messageSupport this podcast: https://anchor.fm/digital-marketing-dive/support23 min
About Digital Marketing Dive
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The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.