Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein & FriendsBusinessEntrepreneurshipMarketing
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Digital Marketing Dive episodes

  • Episode 16 - Free Is NEVER Free

    This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

    Okay on to the show...

    Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

    We have a great episode for you today! 

    Today we’re going to talk about how FREE is NEVER FREE.

    • When someone offers to do your site for free, there is always a catch
    • It might be as simple as them needing the experience
    • But it could lead to more of a headache than it’s worth
    • Beyond sites, there’s also marketing considerations “My nephew will post on my Facebook for free” 
    • Does your nephew understand your audience?

      • This week we’re doing general apps and sites that intrigue us.

      Shawn:  GTMetrix

      Seth: LinkedIn Learning (Not cheap, but worth it when you get LinkedIn Premium)

      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

      So that’s it. It’s been fun! See you on the flip side!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      22 min
    • Episode 16 - Free Is NEVER Free

       This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

      Okay on to the show...

      Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

      We have a great episode for you today! 

      Today we’re going to talk about how FREE is NEVER FREE.

      • When someone offers to do your site for free, there is always a catch
        • It might be as simple as them needing the experience
        • But it could lead to more of a headache than it’s worth
        • Beyond sites, there’s also marketing considerations “My nephew will post on my Facebook for free” 
          • Does your nephew understand your audience?

            • This week  we’re doing general apps and sites that intrigue us.

            Shawn:   GTMetrix

            Seth: LinkedIn Learning (Not cheap, but worth it when you get LinkedIn Premium)

            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

            So that’s it. It’s been fun! See you on the flip side!

            ---
            Send in a voice message: https://anchor.fm/digital-marketing-dive/message
            Support this podcast: https://anchor.fm/digital-marketing-dive/support
            20 min
          • Episode 15 – What Goes Into Making A Great Website
             This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
            Okay on to the show...
            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.
            We have a great episode for you today! 
            Today we’re going to talk about what goes into a great website.
            A Good Host
            A Good CMS → partial to WordPress → Powers 33%+ of the Web
            A Good Framework → Elementor is great → Freemium
            A Designer with a good sense of design → Good use of white space. White space is your friend
            Easily navigable
            Clear concise customer journey and goals
            This week  we’re doing general apps and sites that intrigue us.
            Shawn: News Feed Eradicator
            Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how.
            Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
            So that’s it. It’s been fun! See you on the flip side!
            ---
            Send in a voice message: https://anchor.fm/digital-marketing-dive/message
            Support this podcast: https://anchor.fm/digital-marketing-dive/support
            0 min
          • Episode 15 - What Goes Into Making A Great Website

            This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

            Okay on to the show...

            Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

            We have a great episode for you today! 

            Today we’re going to talk about what goes into a great website.

            • A Good Host
            • A Good CMS → partial to WordPress → Powers 33%+ of the Web
            • A Good Framework → Elementor is great → Freemium
            • A Designer with a good sense of design → Good use of white space. White space is your friend
            • Easily navigable
            • Clear concise customer journey and goals

              • This week we’re doing general apps and sites that intrigue us.

              Shawn: News Feed Eradicator

              Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how.

              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

              So that’s it. It’s been fun! See you on the flip side!


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              24 min
            • Episode 15 - What Goes Into Making A Great Website

               This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

              Okay on to the show...

              Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.

              We have a great episode for you today! 

              Today we’re going to talk about what goes into a great website.

              • A Good Host
              • A Good CMS → partial to WordPress → Powers 33%+ of the Web
              • A Good Framework → Elementor is great → Freemium
              • A Designer with a good sense of design → Good use of white space. White space is your friend
              • Easily navigable
              • Clear concise customer journey and goals

                • This week  we’re doing general apps and sites that intrigue us.

                Shawn: News Feed Eradicator

                Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how.

                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                So that’s it. It’s been fun! See you on the flip side!

                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                22 min
              • Episode 14 – Funnels, Funnels, and More Funnel Fun
                 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
                Okay on to the show...
                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                And we have an announcement… intro to Big Head Digital Media.
                We have a great episode for you today! 
                Today we’re going to talk about funnels and doing them right for optimal results.
                For starters, What’s the difference between a funnel and a website?
                A Funnel begins with a landing page as opposed to a home page
                Benefits of funnels v. websites
                Funnel is more targeted and direct. Audience has one choice
                Website will perform better with SEO and general marketing
                Downside of Funnels v. websites
                Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence
                Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+
                So, how do you use a funnel effectively?
                This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first.
                The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click.
                This week  we’re doing general apps and sites that intrigue us.
                Shawn: PhoneSites
                Seth: WhatFont Chrome Extension
                Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!
                So that’s it. It’s been fun! See you on the flip side!
                ---
                Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                Support this podcast: https://anchor.fm/digital-marketing-dive/support
                0 min
              • Episode 14 - Funnels, Funnels, and More Funnel Fun

                 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

                Okay on to the show...

                Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                And we have an announcement… intro to Big Head Digital Media.

                We have a great episode for you today! 

                Today we’re going to talk about funnels and doing them right for optimal results.

                For starters, What’s the difference between a funnel and a website?

                • A Funnel begins with a landing page as opposed to a home page

                  • Benefits of funnels v. websites

                  • Funnel is more targeted and direct. Audience has one choice
                  • Website will perform better with SEO and general marketing

                    • Downside of Funnels v. websites

                    • Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence
                    • Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+

                      • So, how do you use a funnel effectively?

                      • This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first.
                      • The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click.

                        • This week  we’re doing general apps and sites that intrigue us.

                        Shawn: PhoneSites

                        Seth: WhatFont Chrome Extension

                        Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                        So that’s it. It’s been fun! See you on the flip side!

                        ---
                        Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                        Support this podcast: https://anchor.fm/digital-marketing-dive/support
                        23 min
                      • Episode 14 - Funnels, Funnels, and More Funnel Fun

                        This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

                        Okay on to the show...

                        Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                        And we have an announcement… intro to Big Head Digital Media.

                        We have a great episode for you today! 

                        Today we’re going to talk about funnels and doing them right for optimal results.

                        For starters, What’s the difference between a funnel and a website?

                        • A Funnel begins with a landing page as opposed to a home page

                        Benefits of funnels v. websites

                        • Funnel is more targeted and direct. Audience has one choice
                        • Website will perform better with SEO and general marketing

                          • Downside of Funnels v. websites

                          • Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence
                          • Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+

                            • So, how do you use a funnel effectively?

                            • This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first.
                            • The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click.

                              • This week we’re doing general apps and sites that intrigue us.

                              Shawn: PhoneSites

                              Seth: WhatFont Chrome Extension

                              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will!

                              So that’s it. It’s been fun! See you on the flip side!


                              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                              24 min
                            • Episode 13 – Mobile vs. Desktop
                               This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.
                              Okay on to the show...
                              Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.
                              We have a great episode for you today! 
                              Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO).
                              But, let’s start with SEO. What are the differences for Mobile SEO?
                              Shorter content availability
                              User Experience
                              Mobile First
                              Google is going to a Mobile First index this month
                              Mobile User Experience Overall
                              The phone is the new television
                              SPEED
                              The Social Experience
                              Generally on the move, need a fast experience
                              A thought on Attention Spans
                              People now have an attention span around the same length of a goldfish
                              This week  we’re doing general apps and sites that intrigue us.
                              Shawn: Watch Guru
                              Seth: Icon8 Lunacy for the PC (Sketch for Windows 10)
                              Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/
                              So that’s it. It’s been fun! See you on the flip side!
                              ---
                              Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                              Support this podcast: https://anchor.fm/digital-marketing-dive/support
                              0 min
                            • Episode 13 - Mobile vs. Desktop

                               This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show.

                              Okay on to the show...

                              Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting.

                              We have a great episode for you today! 

                              Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO).

                              But, let’s start with SEO. What are the differences for Mobile SEO?

                              • Shorter content availability
                              • User Experience
                              • Mobile First
                              • Google is going to a Mobile First index this month

                                • Mobile User Experience Overall

                                • The phone is the new television
                                • SPEED

                                  • The Social Experience

                                  • Generally on the move, need a fast experience

                                    • A thought on Attention Spans

                                    • People now have an attention span around the same length of a goldfish

                                      • This week  we’re doing general apps and sites that intrigue us.

                                      Shawn: Watch Guru

                                      Seth: Icon8 Lunacy for the PC (Sketch for Windows 10)

                                      Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at [email protected]. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/

                                      So that’s it. It’s been fun! See you on the flip side!

                                      ---
                                      Send in a voice message: https://anchor.fm/digital-marketing-dive/message
                                      Support this podcast: https://anchor.fm/digital-marketing-dive/support
                                      26 min

                                    About Digital Marketing Dive

                                    From the publisher's feed

                                    The Digital Marketing Dive podcast is a interview podcast about digital marketing. Every month we talk about the latest happenings in the digital marketing space.