Digital Marketing for UK Accountants

Have you been thinking about starting a blog? If so, will you be doing this for personal purposes or for business? If you have a business, a blog section in your website will be a plus factor to help you scale your business. In this short episode, we’ll talk about the viability of using a blog for your business.

Here are a few insights you’ll hear in today’s show…

• Why is it a good idea to have a blog section on your website?
• Do you have to be great at writing to create blogs?

Resources:

Grammarly, a writing tool - https://www.grammarly.com/

Connect to Annette Ferguson:

Facebook - https://www.facebook.com/UKAnnetteFerguson/

Instagram - https://www.instagram.com/annetteandco_/

YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA

Listen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -

https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522

Flight delays are not new to the travel industry, but as a business how will you position yourself when these things happen?  Will you care less about customer experience because your branding is the low budget type or will you make sure that your customers are satisfied regardless of this type of branding? Business positioning is crucial for business success.

Here are a few insights you’ll hear in today’s show…

• Depending on their brands and how they trade, what is the level of acceptance you will take from businesses?
• How do you position yourself when it comes to your business? (...Are you at ease with the branding of the cheap and cheerful kind or the pricey one?)

Connect with Annette Ferguson: 

Website: https://www.digitalmarketingforaccountants.co.uk/

Podcast: https://pod.link/1588887329

Instagram: https://www.instagram.com/digimarketingforukaccountants/

Twitter: @annette_fergs

TikTok: @annette_fergs

Facebook Group:  https://www.facebook.com/groups/theaccountantsinnercircle

Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

Optimizing your social media visibility is an effective marketing technique that has been adapted by many businesses these days. Creating video content provides many benefits to your algorithm and so with client relationships.  When your clients watch your content, it builds trust and becomes a key factor for client retention.

Here are a few insights you’ll hear in today’s show…

• How can content be used to improve your client experience?
• Benefits on your algorithms with clients watching your content.

Connect with Annette Ferguson: 

Website: https://www.digitalmarketingforaccountants.co.uk/

Podcast: https://pod.link/1588887329

Instagram: https://www.instagram.com/digimarketingforukaccountants/

Twitter: @annette_fergs

TikTok: @annette_fergs

Facebook Group:  https://www.facebook.com/groups/theaccountantsinnercircle

Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

Little things can create a lot of impact for your business.  You don’t even have to spend a lot of time doing these, but you will notice that clients and people will gravitate more to you, giving you an upper hand for improved traffic and connections. When you put yourself out on whatever social media platforms, you are creating a human connection, therefore people will relate more to you and your business.   

Here are a few insights you’ll hear in today’s show…

1.  Recording and posting a short-form video. 
2.  Make use of hashtags that have been working for you.
3.  Leave positive comments on 5 people's content.
4.  Go live for 8 minutes on whichever platforms you use.
5.  Repost previous videos that you have used in the past.
6.  Answer questions from other people in the comment section.
7.  Analyze which of your content is currently working best in each social media platform.
8.  Schedule the old content that you've already posted, e.g. quotes.
9.  Identify your three best times to post each day of the week.
10.  Create three ideas for content, brainstorm on it.

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Don’t be misled by the title of this episode today of the Digital Marketing for UK Accountants podcast.  It’s totally not about Paid Ads or spending money on social media, but rather, to PAY ATTENTION to the human factor in social media. It’s by showing up, reaching for more connections, getting yourself noticed which are effective ways to bring more people and traffic to your business.  When you interact as a human being on social media, on all the platforms you have on social media, you end up benefiting from it rather than doing paid ads.  

Here are a few insights you’ll hear in today’s show…

• What are the things that many business owners are hesitant to do on social media?
• The benefits of being proactive with likes, reactions, comments, and sharing in your social media platforms 

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Have you already developed a social media plan for this year 2022? If not, then don't worry...I've got you covered! Your social media efforts will be more effective if you have a strategy in place, which supports your enterprise-wide goals. It is important to outline your business goals in advance so that you can develop posts that support them.

Enjoy Listening!

Here are a few insights you’ll hear in today’s show… 

• How to develop a powerful social media strategy around your core or pivotal content
• Highly effective ways to grow your social media by creating a content ecosystem.
• Different ways to optimize your SEO.
• Different ways to utilize your main content.

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

In this episode of Digital Marketing for UK Accountants Podcast, you will learn about the youngest and unlikely platform to market your business - TikTok.

It isn't just about the crazy dancing that kids love; it is also a platform that businesses are using to propel their growth.

In fact, the demographics of TikTok show that its users are between 38 and 50 years old, which proves that the platform is not just for kids.

You want to know why that is? Listen to this episode and learn how TikTok is a fast-rising marketing channel to date.  

Enjoy Listening!

Here are a few insights you’ll hear in today’s show… 

• TikTok is a platform that can’t be ignored.
• A fair warning for first time users of TikTok.

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

Twitter is a popular social media platform with millions of users and around 2009, it was the platform of choice for Annette Ferguson. 

It is where she did a lot of her social interaction and where she got a lot of clients.

As a cost-effective method of engaging the customer base, the platform is still used by businesses today.

Enjoy Listening!

Here are a few insights you’ll hear in today’s show…

• Quick tips on how to best use the Twitter platform.
• Learn how to search tweets.
• Establish a presence on Twitter.

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

For today’s topic that I would like to share are about the key matrix that you need to be looking at when you're looking at your digital marketing and social media activity. In social media, there  are lots of vanity matrices that you can check such as the likes that you get on your page, photos, videos, or posts, the number of followers you have and comments, and your LinkedIn connections. 

Tracking engagement actually doesn't bring you clients. What brings you clients is people booking a call with you, going to your website, writing you an email, people sending you inquiries, or whichever method you use to accept those inquiries. That is what actually matters from your digital marketing and social media activity. 

If you're looking at somebody's social media presence, and you are looking at their social media engagement, that does not mean anything. What matters is their consistency in putting out  valuable content that will attract clients. So do not judge a book by its cover when you're looking at people's social media activity, but also for your own.

Here are a few insights you’ll hear in today’s show… 

● What is a vanity matrix?

● What actually matters in your digital marketing and social media activity

●The importance of creating content consistently

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website

Podcast

Instagram

Facebook Group

Facebook Page

By having amazing video content for your business, it will naturally convert more sales and leads. Why? By creating content, your business can build relationships with your target audience as well as your potential customers and clients.

Of course, you might be having some second thoughts because you might be thinking that it is an expensive investment. You might think that you need some ultra expensive equipment just for you to create high quality video content. 

Annette Ferguson has your back! In this episode, she will show you the magic behind your smartphone and how you can use it to create amazing content. She will also share with you the equipment that she used when she started her digital business journey. 

Listen to this podcast and learn how you can reap the financial rewards of your business. Enjoy!

Here are a few insights you’ll hear in today’s show… 

• High-quality video content doesn't need to be expensive.
• How you can use your mobile phone to create amazing video content for your business.
• The previous equipment that I used when starting my digital marketing journey. 
• The importance of lighting when creating your video content. 
• Current amazing equipment that I am using

Resources: 

FREE Social Media Checklist

Facebook Advantage Workshop

Accountants Online Success School

Connect with me here:

Website: https://www.digitalmarketingforaccountants.co.uk/

Podcast: https://pod.link/1588887329

Instagram: https://www.instagram.com/digimarketingforukaccountants/

Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircle

Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866