People don't follow products they follow people And that's why your brand has to reflect your story your mission and the transformation you're here to guide people through

The importance of branding and how it makes the audience feel understood and remembered.

good branding makes the audience feel understood and remembered, feelings are more memorable than actions. People can forget what you said and what you did, but they'll always remember what you feel.

This is what makes your business both consistent and flexible.

You’re not guessing. You’re guiding.
You’re creating real momentum—even if you only have 5–10 hours a week.

And that’s the heartbeat of the Wellness Business Blueprint.

People don’t really want products—they want results:better sleep, more energy, less stress.Your Signature Wellness Bundle is your way of saying,‘I’ve walked this path, and here’s what actually helped.’It’s not about selling a supplement. It’s about solving a struggle.FULL EPISODE ON YOUTUBE

Your client isn’t a beginner or a follower—they’re the hero of their own health story. And you? You’re the guide who’s just a few steps ahead.This is how you move from ‘pushing products’ to ‘offering a path.’

We’re going to use a simple 3-stage journey that most Ideal Clients move through as they experience growth with your help.FULL EPISODE ON YOUTUBE

Let’s talk about your person—the one who’s most ready for what you offer.You’re not trying to attract everyone. You’re guiding someone who has a real wellness struggle and is actively looking for support.
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The 100-3-12 method isn’t about selling to strangers or convincing people who aren’t ready. It’s about building real relationships, sharing your story, and consistently guiding people into a transformation they want.

Imagine if you followed up all your leads with a text invite, a short email, and a beautiful print piece—what would that feel like for them? It's never too late to start your wellness business! Take it from Amy. Listen and discover how to attract and retain clients using text messaging, email, and direct mail!

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Every Message You Send Out Has a Job!Purposeful marketing gives them gentle, helpful reminders—not loud pitches—so when they’re ready, you’re the one they think of.This is how you become the guide—not the seller.Listen to this and discover how to attract and retain clients using text messaging, email, and direct mail!FULL EPISODE ON YOUTUBE

Narrowing your focus can feel scary, but niching down helps you attract the right audience.Listen to this and learn how this 82-year old entrepreneur found success in finding her niche!FULL EPISODE ON YOUTUBE