Businesses looking for growth opportunities over the next decade MUST leverage data from its digital marketing campaigns. This data has a direct correlation to staff growth, service capacity, consumer feedback, healthy P&L statements, brand reach and merger opportunities. Tune in to learn more.

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The single greatest global asset is data. Your brand content is the hub for collecting your data. Harnessing the power of publishing content a scale is the best way to dominate greater market share for you brand. Tune in.

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With the consumer confidence skyrocketing in smart speaker devices, voice commands will equal greater than 50% of all searches made for local and global businesses. In this episode, we discuss several key indicators that will impact SEO in 2020. Tune in.

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SMS or Text Message Marketing is a great way to build customer loyalty and increase prospect conversions. In this episode, we take a deep dive into 8 ways to leverage text messaging in your marketing campaigns. Tune in.

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There's nothing like enjoying a yummy PB&J sandwich. No, we aren't talking about peanut butter and jelly. We are talking about the must have Pixels, Blogs and Javascript running on your WordPress website. Tune in.

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The success of digital marketing isn't just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital marketing agency in San Francisco to discuss performance-based digital marketing and B2B paid strategies on LinkedIn. Tune in.

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These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely critical. Tune in.

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Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your products/services? In this episode we discuss five great resources to explore sources for discovering these insights. Tune in.

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In 2019, the stakes couldn't be higher when it comes to identifying competitive advantage for your brand. In this episode, we discuss nine key tactics you should deploy and monitor in order to keep track of your competitors. Tune in.

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In today's episode, Michael is joined by guest Megan Glasgow from Hoy Stark Hagan Architects. Listen in as Michael and Megan discuss how to overcome the challenges and the status quo that is often the conservative approach to branding in the architectural industry. 

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