In the 1940's, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the Internet has now come full circle and brands (big or small) who do not adjust will suffer too. So how can your small business compete now? Tune in.

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What can your brand learn from Amazon's Prime Day and Netflix's end goal with it's most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the secret formula for any company to remain relevant in our internet-based consumer-driven eco-system. Tune in.

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Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy's, JCPenny's, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff staff and sell properties. But why? What can your brand learn from these failures? Tune in.

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For businesses looking for a competitive edge in 2019-2020, take a look into LinkedIn's Premium Business subscription which includes unlimited access to over 100,000 online courses taught by more than 800 industry thought leaders. In February of 2019, Standford University IT migrated its online learning accounts from Lynda.com to LinkedIn Learning. For less than the cost of one course credit hour from a state college, you can empower your staff with the skills to ensure your company is equipped for the future.

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Having a contingency plan for when your main ad platform goes down is critical to managing a digital marketing communication plan. Here are a few tips on what to do to now and for the future when this happens.

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Understanding the "Middle of the Funnel" and the type of content needed to engage your audience is critical to building brand trust and new client relationships. Podcasts and video series are just one form of middle of funnel content. Celebrate with us on reaching the 6,000 podcast episode downloads! Tune in.

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Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on this three part series of how your business can leverage the tactics, but in an authentic and transparent approach to help grow your business over the next 18 months. 

Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on part 2 of 3 part series.

For more digital marketing strategies, visit rboa.com/blog

Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on this three part series of how your business can leverage the tactics, but in an authentic and transparent approach to help grow your business over the next 18 months.

For more digital marketing strategies and tactics, visit rboa.com/blog 

Remember when you couldn't wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV show, billboard, radio program) to reach the largest segment of your target audience? That has all changed. With Netflix, Hulu, Pandora, Spotify and many other individual preference-driven platforms driving our appetite for personalized media consumption, marketers need to change their marketing strategy. Tune in.

For more digital marketing strategies, visit rboa.com/blog