Digital Marketing from the Trenches Live at the Hive

In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales.

ABM is a focused growth strategy that uses marketing resources to engage a specific set of high-value accounts. Unlike traditional broad-spectrum marketing methods, ABM involves creating personalized campaigns tailored to individual accounts or small groups of accounts. This approach ensures that marketing efforts are directed towards the most promising leads, resulting in higher conversion rates and stronger customer relationships.

The success of ABM hinges on the seamless alignment of sales and marketing teams. Effective communication between these departments is crucial. Sales teams provide insights on successful deal closures and potential leads, while marketing creates content and campaigns based on this information. This collaboration ensures that messaging is consistent and targeted.

Identify and prioritize high-value accounts that are most likely to benefit from your product or service. Focus on understanding their specific needs and pain points. This helps in creating tailored marketing strategies. Engaging with these target accounts can involve personalized emails, customized content, and strategic outreach activities.

Implementing the right technology is essential for an efficient ABM strategy. Use Customer Relationship Management (CRM) software and marketing automation tools to track engagement, manage workflows, and score leads. These tools help in moving prospects seamlessly through the sales funnel, from initial awareness to closing the deal.

Your content should provide value to your targeted accounts at every stage of the buyer’s journey. Offer in-depth insights, industry-specific reports, and thought leadership pieces that address their unique challenges. Ensure that your content is not only informative but also engaging and easily accessible.

Lead nurturing plays a crucial role in ABM. Use a combination of email marketing, social media engagement, and personalized messages to keep your prospects interested. Regularly update them with relevant information and demonstrate your expertise, helping to build trust and credibility over time.

Don’t overlook the effectiveness of traditional sales tactics such as cold calling, warm calling, and attending networking events or conferences. These methods help in building personal connections and can lead to valuable face-to-face interactions with potential clients.

Implementing an effective ABM strategy can transform your sales and marketing efforts, leading to higher engagement and conversion rates. By aligning your teams, defining target accounts, and leveraging the right technology, you can ensure that your marketing efforts are focused on the most promising opportunities. Remember, successful ABM is about building meaningful relationships with your clients and providing them with personalized, high-quality content that addresses their specific needs.

Stay tuned for more insights on ABM and other marketing strategies by following the Digital Marketing from the Trenches podcast, everywhere you listen to podcasts.

The post Account Based Marketing for B2B Sales Teams – An Introduction first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

Account Based Marketing for Business to Business Sales Teams

Dan Nedelko 00:00

Joseph DellaVecchia 00:22

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Joseph DellaVecchia 01:22

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Dan Nedelko 58:10

In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales.

ABM is a focused growth strategy that uses marketing resources to engage a specific set of high-value accounts. Unlike traditional broad-spectrum marketing methods, ABM involves creating personalized campaigns tailored to individual accounts or small groups of accounts. This approach ensures that marketing efforts are directed towards the most promising leads, resulting in higher conversion rates and stronger customer relationships.

The success of ABM hinges on the seamless alignment of sales and marketing teams. Effective communication between these departments is crucial. Sales teams provide insights on successful deal closures and potential leads, while marketing creates content and campaigns based on this information. This collaboration ensures that messaging is consistent and targeted.

Identify and prioritize high-value accounts that are most likely to benefit from your product or service. Focus on understanding their specific needs and pain points. This helps in creating tailored marketing strategies. Engaging with these target accounts can involve personalized emails, customized content, and strategic outreach activities.

Implementing the right technology is essential for an efficient ABM strategy. Use Customer Relationship Management (CRM) software and marketing automation tools to track engagement, manage workflows, and score leads. These tools help in moving prospects seamlessly through the sales funnel, from initial awareness to closing the deal.

Your content should provide value to your targeted accounts at every stage of the buyer’s journey. Offer in-depth insights, industry-specific reports, and thought leadership pieces that address their unique challenges. Ensure that your content is not only informative but also engaging and easily accessible.

Nurture Leads and Build Relationships

Lead nurturing plays a crucial role in ABM. Use a combination of email marketing, social media engagement, and personalized messages to keep your prospects interested. Regularly update them with relevant information and demonstrate your expertise, helping to build trust and credibility over time.

Don’t overlook the effectiveness of traditional sales tactics such as cold calling, warm calling, and attending networking events or conferences. These methods help in building personal connections and can lead to valuable face-to-face interactions with potential clients.

Implementing an effective ABM strategy can transform your sales and marketing efforts, leading to higher engagement and conversion rates. By aligning your teams, defining target accounts, and leveraging the right technology, you can ensure that your marketing efforts are focused on the most promising opportunities. Remember, successful ABM is about building meaningful relationships with your clients and providing them with personalized, high-quality content that addresses their specific needs.

Stay tuned for more insights on ABM and other marketing strategies by following the Digital Marketing from the Trenches podcast, everywhere you listen to podcasts.

Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days?

Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses.

We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates.

In this podcast, we’re discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies.

• Dan Nedelko introduces the podcast “Live at the Hive” and mentions the previous podcast that ran for four years.

• Dan and Joseph talk about the evolution of social media platforms like TikTok, YouTube Shorts, and Instagram Reels.

• Dan introduces the main topic of the podcast: Google Business Profiles and their importance for local businesses.

• Dan explains the ease of setting up a Google Business Profile and its benefits for businesses.

• Dan and Joseph discuss the significance of reviews in influencing consumer decisions.

• Joseph suggests various strategies for businesses to obtain reviews, such as outreach campaigns and NFC tags.

• Dan introduces the Win Local program, which offers a setup checklist, Google Business Profile setup service, and a subscription program.

• Dan and Joseph discuss the integration of Google Business Profiles with other marketing channels like social media and traditional advertising.

• Dan and Joseph wrap up the discussion by emphasizing the importance of Google Business Profiles for local businesses.

The post Unlocking The Power of Google Business Profiles for Local Businesses first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days?

Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses.

We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates.

In this podcast, we’re discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies.

Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business.

Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.

In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen.

Ken’s agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger.

For the last 5 years, Ken and his team have honed their superpowers to create Google friendly content, SEO, nurturing content marketing conversions, and develop effective LinkedIn strategies.

RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business.

Driven by a desire for long-term and sustainable business growth for all clients. It’s all about using your platform to create a buyer’s journey that engages with potential clients. Through proper analysis and discovery, you too can create direct solutions that will efficiently address client pain points. B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity.

We’ll discuss tips and strategies to help your business improve in the B2B space. What’s on the agenda?

• Evolution of B2B lead generation.

The B2B generation has evolved with this new idea of dark social and multiple touchpoints ad we are starting to give that the credit that it deserves when people have always made purchasing decisions that way.

The major shift is people are spending more time choosing their own journey with multiple touchpoints.

A roadmap is a communication document that outlines your product’s direction, intention and problems you are interested in solving.

Here are some best practices when building your roadmap:

• Define your audience as this will define the level of details

Planning a successful B2B marketing strategy takes time, but when done right, it will pay off immensely for your business.

• Segment your market, then focus on a target segment

How do you tap into your audience’s context to find the content you need to create?

• Audience Research: The key to content discovery

Building rapport involves finding common ground, establishing good communication, and building mutual respect.

• Connect over something you have in common

We would like to thank Ken Marshall for this awesome episode.

Ken’s agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger.

For the last 5 years, Ken and his team have honed their superpowers to create Google-approved SEO, nurture content marketing conversions, and develop effective LinkedIn strategies.

RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long-term and sustainable business growth for all clients.

The post B2B Marketing Tips: Content, SEO, Social, and Authenticity first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you’re heading in.

Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand.

In this episode, we are joined by our two special guests, Kim Tarlo from Mint and Josh Alvernia from Clue.

Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future.

She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products.

Josh is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising.

At Clue, Josh helps marketers interpret and transform their data into growth.

His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses’ boundless potential online.

Overcoming challenges of a rebrand and finding inspiration through process and execution to deliver a clear message and service.

Rebranding a company can help it thrive and become timeless to keep up with audiences of today and the future.

The Anatomy of a Rebrand: Humanizing a Tech Brand

We’ll be discussing the inspiration, process, and execution that goes into the rebranding of a business.

Meet Kim Tarlo. She is the Executive Director and Partner at the Mint Agency based in Toronto.

Mint Agency works with brands that take on different business challenges such as rebranding.

They work with different clients who are trying to evolve to a new audience or launch new campaigns or products.

Meet Josh Alvernia from Clue Digital. Clue Digital is a data and media partner across search, social and programmatic advertising.

The goal of Clue Digital is to help marketers interpret and transform their data into business growth, especially through expertly managed media campaigns.

The mission of Clue Digital is to right-size data and advertising techniques so that they can solve unique challenges.

The internal perspective of the business can change when it starts growing.

The changes occur when companies shift their products or services while growing.

The primary reason to rebrand a business is to change the target audience and change the marketing strategy.

Rebranding can be strategically a good idea when as a business you are crystal clear about the changes that you want to make.

The first step of any rebrand, especially with a company where you have key stakeholders, is getting to know the vision for the business, where it is meant to go and aiming to go, where it’s been and where the customers are today.

It is important to understand what’s going on with the business and all the roadblocks they are facing.

It is also really crucial to get close with key stakeholders for a rebrand and be aligned on the goals and what the big idea is set to be for the business.

To rebrand a business is to take it in a new direction. It’s about going to the core of what you stand for, consolidating your aims and vision and then modifying your image to reflect these changes.

Here’s what goes into a rebranding project:

Changing the visual nature and perception of your brand is not without its problems.

Here are a few common challenges and ways to avoid them

Failing to Retain Current Brand Equity:

Rebranding your business is new and exciting. It can refresh your current customer base and attract new customers to your business. But, you must undergo the rebranding with careful thought toward retaining the current brand equity that you have

Failing to Understand if (or why) a Rebrand is Necessary

Outline the specific aspects of your branding that you wish to improve upon, and list the aspects of your current branding that are going well and should remain relatively unchanged. This will help you to identify the goals of the rebranding project as a whole while retaining current brand equity.

Lack of Consistency Across Branding Channels

Your rebranding effort should be complete and obvious across all channels. Too many companies set out to rebrand themselves and are unable to roll out the new branding across all advertising channels.

A Lack of Focus on Objectives

When rebranding a company, you must focus on the objectives of the entire project. What are the goals of the project? What aspects of your brand would you like to improve upon? Without clear goals, it is hard to evaluate your efforts and determine if you were successful.

You know where you want your revised brand strategy to take your organization. But to prove your rebrand achieves your desired outcomes, you need to know where you stand now to have something to measure against.

Your brand isn’t just an idea or a construct. It’s an asset that has tangible, calculable value. That’s why more companies are engaging with brand valuation experts to help them quantify exactly how much their brand is worth.

When rebranding, it’s illuminative for any company to know exactly how much their legacy brand is worth and then assess the value of the brand over time.

The brand impact can include a number of metrics such as brand awareness, understanding, affinity, and preference. To measure how your rebrand affects all elements of brand impact, you’ll need to conduct market research before your rebrand, during your rebrand, and on a regular basis after your rebrand.

As a marketer, you are always tracking leads, conversions, and sales revenue. And while it’s not always easy to correlate changes to these metrics to one thing or input, they are directionally important numbers to watch during a rebrand.

There are myriad metrics that can help you track your brand’s impact in the digital space, which you are already likely tracking. Keep a close eye on:

We would like to thank Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital.

Kim Tarlo is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future.

She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products.

Josh Alvernia is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising.

At Clue, Josh helps marketers interpret and transform their data into growth.

His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses’ boundless potential online.

The post The Anatomy of a Rebrand: Humanizing a Tech Brand first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

You’ve probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO?

Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility.

It’s important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website.

One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks.

A website’s rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign.

Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects.

Every digital marketing campaign should include SEO as a core component. The only issue is that it can be difficult to convince business owners of its necessity.

Search engine optimization techniques and strategies change so quickly, that occasionally even trained experts cannot keep up. It is understandable why business owners have so many misconceptions regarding SEO.

What will SEO look like in the future? The following trends are important to keep in mind for your plan.

Any business must have a website, especially in today’s environment where everything is moving digital. But it can be difficult to get your website noticed on Google, so that is a different issue.

We would like to thank Vikas Singal.

Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years.

Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth.

Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.

The post SEO Fundamentals and the Future of Search for Business first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

It’s no easy task connecting your brand to a targeted demographic without the right tools.

That’s where the power of target market research and data analytics comes in!

In this episode, we’ll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking.

With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets.

As a Marketing & Commercial Leader, Angeley’s expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations.

She specializes in growing leaders and departments in addition to achieving commercial growth.

Discovering the demographic for your brand is just the tip of the marketing iceberg.

It’s all about building the best relationship between your brand and your audience.

We’ll be taking a look at why branding is so important for a company and the process of building the right brand strategy.

• Establishing and implementing a brand.

Developing and putting into practice a unified branding strategy is frequently done after the fact, or not at all, for many firms.

You need to get the answers to a few important questions before investing any time in branding.

• Are consumers familiar with your brand?

Latana, with a mobile optimized survey and machine learning process, can help you know your brand worth and which demographics you should target for the effectiveness of campaigns.

Brand tracking is the process of continuously assessing the health of your brand over time.

It gives you a way to discover what your target markets believe about your company and how they react to your brand messaging.

But brand tracking offers more than just information on consumer reaction to your brand.

It also enables you to track competing brands, compare your brand success across markets, find new markets or target audiences, and even identify ones that aren’t performing.

Brand performance has historically been difficult to precisely measure.

However, it is possible (and highly recommended) to simply track your brand health and performance using the correct tools and KPIs that are now readily available.

Develop genuine connections with your audience by using emotional branding.

Understanding your target market’s problems or what your product or brand is doing for them will help you use emotional branding to connect with your audience.

What value you are bringing to them and how, in some manner, do you improve their life?

With this kind of marketing, you can tailor a brand to the interests and demands of your target market, giving your customers the chance to become familiar with your goods while also developing an emotional bond with your company.

To ensure your marketing solutions are effective and efficient, your brand can:

1. Discover the purpose

Brands can reliably measure the marketing campaigns and use Latana Dashboard for insights to increase brand awareness over time.

With Latana, you can create an easy-to-use and customizable dashboard where you can explore brand data and build audiences.

Furthermore, you can make marketing decisions based on data improved by an algorithm that uses audience characteristics to ensure quality and accuracy.

With the help of Latana, you can be the brand your target audience wants to see.

Latana helps you to measure brand awareness and understand how your marketing campaigns are impacting your target audience.

Furthermore, your brand can track specific campaigns over time to prove campaign impact. You can also add competitor tracking to monitor the performance of competing brands.

Latana allows you to explore brand strategy by pinpointing new areas for growth. Within the data, it is easy to immediately identify new audiences positively impacted by your campaign and to what extent.

That’s a wrap!

We would like to thank Angeley Mullins.

With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets.

As a Marketing & Commercial Leader, Angeley’s expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations.

She specializes in growing leaders and departments in addition to achieving commercial growth.

The post Beyond Brand Mentions with Angeley Mullins from Latana first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

Let’s dive in!

A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.

It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

Few things to keep in mind while developing a marketing strategy:

Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business.

Without a defined strategy you won’t know who your customers are, you won’t develop the right products, and you’ll waste money promoting them.

SEO is the most viable and cost-effective way to understand and reach your customers at critical moments.

The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties.

SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways.

Local SEO aims to optimize digital properties for your specific environment, so people can find you quickly and easily and get one step closer to a transaction.

Paid advertising is one of the most important channels in Digital Arsenal. However, they are often abused because the results are immediate.

Paid Ads are very affordable and measurable.  The targeting of paid ads is so specific that you can reach relevant visitors who are interested in your brand, match the demographics of your sales persona, and are in the exact geographic location you want to target.

With paid advertising, you can customize your brand and message the way you think it’s appropriate, and test them regularly to see what’s working and what’s not.

It is important to find the balance between client expectations and what we want to happen while creating specialty marketing strategies.

Ensure you are able to identify the content this served to the right audience and that there is accuracy behind it.

Make sure your team has an opportunity to look at the content and approve it along with having an understanding of the purpose and urgency of the strategy.

To measure and replicate business success, you need to track your return on investment (ROI). Digital marketing is no exception. In fact, marketing is a very important revenue-generating activity, so measuring your marketing ROI is paramount.

Here are some key elements of tracking performance and ROI:

Here are some best practices for growing practices:

A strong digital presence can help your business in many ways. You can easily generate awareness and engagement before and after the

It will help you turn new buyers into loyal customers.

It boosts word-of-mouth and social sharing to further enhance your presence.

We would like to thank Justin Knott.

Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.

As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.

The post How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.

It can feel robotic, scripted, or even disingenuous. So what’s a good solution?

In this episode, we’ll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.

Podcasting can engage listeners by delivering value in the form of genuine and relatable content.

You don’t have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations.

The Power of Podcasting for Building Your Brand.

• The origin story of JAR Audio. How they start from a small agency to one of the world’s largest agencies?

Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world’s biggest agencies.

With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space.

What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister.

Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities.

Soon enough, Roger and his partners Jen and Aaron started an agency that helped brands get into the podcast space and made them successful at it.

Since just being full-time 2 years ago, Jar Audio is one of the largest podcast production agencies in the world.

A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old.

Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener.

A podcast is also an intimate medium as you develop a relationship with the host.

Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus.

Podcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses.

Indeed, they often do so better or more effective than other media platforms.

First, podcast advertising chooses quality over quantity:  User experience means listeners’ trust in hosts or invisibly shifting from editorial work to commercials and back.

Second, podcast audiences are already engaged in the topic. One of many things that creates such engagement is the intimate environment of a host-audience podcast.

A third reason is the ability to target specific audiences. Because podcasts vary so widely, businesses can choose a show that is very related to the product they want to sell.

You are empowered to create your own station. But with the podcasting industry still evolving there are very few rules and regulations currently.

There is very little barrier to entry and fewer rules. All you have to ensure you have decent audio quality and not be boring!

If things go wrong, your audience understands as long as you’re respecting them and you can explain kind of what happened.

Be confident, creative and consistent! That’s one of the biggest parts of creating your own podcast.

The significant aspect of podcasting is building a community and understanding your community as a business is always important.

Try to be clear in identifying what the audience needs and how can you deliver that in the form of a podcast and how are you able to provide value to the listener on your own.

There are many different formats you can try such as there’s the panel opportunity where maybe there’s like 3 or 4 guests and you are the host, you are kind of trying to get different perspectives on an idea.

There are different types of styles such as narrative style, documentary style and so much more!

Podcasts are inexpensive to create and scale well, a win-win for your content team.

With mobile consumption at an all-time high worldwide, mobile-friendly content experiences are becoming increasingly essential, and podcasts already lead the charge in that respect.

The sheer freedom listeners have to consume podcasts wherever and whenever they want is unrivalled by any other form of content available today.

People can multitask while listening to a podcast, which ultimately increases engagement.

Achieving brand affinity starts with an engaged audience.

When a listener is truly engaged and loyal to a podcast, they often become its biggest champions.

Use different podcast directories on the search engines to find a specific topic.  to define your listener persona, you’ll need to answer these basic questions.

• Who is the listener I’m looking to speak to?

• Create audiograms for sharable social content

There are many elements of a podcast that can provide substantial details about the audience, engagement levels and quality of the content

Here’s a list of eight methods you might use to measure the success of your podcast:

1. Number of listeners

2. Number of downloads per episode

3. Sponsors and advertisements

4. Audience and critic reviews

5. Website and social media traffic

6. Engagement with promotional materials

7. Networking and referrals

8. Recycled content

We would like to thank Roger Nairn of JAR Audio to make this collaboration successful.

Roger has helped many clients find their voice through podcasting.

Roger is a podcasting expert with over 20 years of experience in the world of advertising.

What started as a small agency that specialized in helping brands get into the podcast space, JAR Audio is now one of the largest podcast production agencies in the world.

The post The Power of Podcasting for Building Your Brand. first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.