Digital Marketing from the Trenches Live at the Hive

Digital Marketing from the Trenches Live at the Hive

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Digital Marketing from the Trenches Live at the Hive episodes

  • Promoting Live, Hybrid, and Virtual Events Effectively in a Social World
    Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events.

    Why?

    There's an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if your events are paid.

    The challenge is, getting and keeping the attention of your audience. Especially in the noisy social media world we now live in.

    Today we'll be talking about driving interest and registrations to your webinar, hybrid or live event.
    What's working?
    Promoting your events effectively can be the make or break of a successful outcome.

    We'll take you through our See, Think, Do, Care strategy to help you take control and build your desired event.



    Let’s dive in!
    Webinar Promotional Timeline - 2 Sides to a Coin
    4-6 Weeks Before Event:

    Generate buzz via organic and boosted social media posts, announcements, reminders, promotions, etc.
    Confirm existing ticket holders and nurture new registrants to avoid attrition 

    1 Week to Event:

    Keep the energy going- send reminders to registrants leading up to the event 
    Announce once the event is live

    Post-Event Follow Up:

    Gage outcome with follow up emails
    Share photos & memorable moments


    Promotional Email Marketing Plan (Leads)
    Make an offer that directly benefits your audience.

    Send out an email Reminder 24 - 48 Hours before the event.

    Send another email that the event is live.



    Create quality social media posts to increase awareness and remind people about the upcoming event.
    Social Lead Engagement Nurturing – 4-6 Weeks Before Event

    Upload your leads and create custom audiences

    Boost relevant and “nugget” style content on social for engagement
    Nurture and convert leads into your custom audience with Calls to Action
    Create first send off emails with engaging CTAs
    Offer incentive and urgency for attendees to join your event


    Lead Nurturing Email – 1 Week Before Event

    Send reminder emails to the unregistered people
    Offer Exclusives
    Show Off Your Best Event Details
    Promoting on social media with incentives  (contests, live streaming)
    Accept on Day Registrations 
    Offer value to people who registered


    Lead Nurturing – Post Event: People Who Attended
    So your event went great; now what? 

    Continue the conversation by following up with attendees and those who couldn’t make it! 

    1. Thank everyone involved

    2. Ask for event feedback

    3. Send a round-up email to those who couldn’t attend 

    4. Offer coupon codes for future events

    5. Create social media highlights


    Lead Nurturing – What About People Who Didn’t Attend?

    Don’t give up on them!
    Follow-up with an On-Demand version
    Provide a flexible way for your leads to consume valuable content
    Create snackable social videos from your event
    Promote and boost your social media audiences we discussed earlier
    This keeps your content and engagement fresh (and can reactivate cold leads)


    Further Nurturing With Continued Use of These Channels
    Continue to use these channels to ensure you’re getting:

    Engagement
    Retention
    Referrals
    Reviews
    Additional Sales

    38 min
  • Unleashing the Power of TikTok for Your Business – How to Get Started and Grow
    How can social media help businesses grow their reach across multiple channels while maintaining an active presence?

    The vast majority of users on TikTok are in the United States, with almost half using it daily.

    A recent study found that people spend 8 out of 10 minutes playing around and engaging with content from other users within this app.

    Let's dive into how you can unleash the power of TikTok for your business.
    Generating Real Business on TikTok
    On TikTok, one of the things that made it unique so much was how short videos were on average.

    It's perfect for posting an idea or thought and then getting feedback from others immediately - without sitting through a long video just waiting around!

    The 30-second variety is excellent, too because if someone runs into your post while scrolling through their feed.



     

    They'll have enough information at hand without needing any more info upfront to get what you're saying across effectively.

    The 10-minute TikTok is perfect for businesses and professionals alike.

    You can convey a lot in just 10 minutes, but you must do so with short content nuggets, making them easy to digest!
    Dispelling TikTok Myths
    Many people have misconceptions about TikTok, which can be a challenge when trying to run your business.

    Many people still believe one of the biggest misconceptions is that TikTok only has music and lip-syncing apps.

    However, as it turns out, there are almost 200 million active users on this platform from a statistical perspective which means they're everybody!

    You can see ads during sporting events such as ESPN, where you will find videos instead of vertical slideshows now replacing traditional commercials while tuning into our favourite shows.

     



     

    Another biggest misconception about TikTok is that it only caters to younger audiences.

    The platform has 200 million active users, with a tiny percentage who create their content here.

    Everyone else lurks around and enjoys what others post instead of getting involved themselves!

    Whatever your industry, if you put yourself out there on TikTok and start creating content aimed at attracting potential customers who may not be using the app yet, they will eventually come across it.
    What are the Benefits for Business on TikTok?
    Understanding your niche is just as crucial to a business's success.

    To have the right audience, you should focus on those who will be most engaged with what you offer and care about it deeply - not for having a vanity number.

    But because this smaller group can help grow awareness around products/services through word-of-mouth marketing.

    It has been shown time after again benefits companies directly without any additional effort needed!

     



     
    Getting Started on TikTok
    To get started on TikTok, You need your camera set up over there and then maybe have an HD or 4k cam running on the other side because we're going for quality here!

    Take the time to condense all of that information down into one, two or three sentences so they can easily understand what you're saying.

     



     

    Structure in the opening hook and call-to-action (CTA), you can get your point across quickly while still providing value that will keep them interested enough for more content from you!

    Use simple language and integrate visuals where possible because this will help keep your viewers engaged!
    Growing on TikTok.
    The TikTok community is an excellent place for small businesses to grow th...
    48 min
  • Boost Your Shopify Sales Using Social Media eCommerce Features
    Looking for ways to increase your sales on your Shopify Store? We've got you covered!

    We'll show you many unknown features of eCommerce that will help boost your sales!

    Let's dive in!
    What's Working?


     
    Integrating Facebook with Shopify
    Steps to begin integrating your shop:

    Step 1: Install the Facebook Channel

    Step 2: Select Facebook Shop as the first feature that you want to set up

    Step 3: Connect the required Facebook assets

    Step 4: Select or skip your data sharing settings

    Step 5: Accept Facebook’s terms



     
    Running Your Facebook Shop Through Shopify
    Running your Facebook Shop through Shopify allows you to:

    Synchronize your Shopify collections directly to your Facebook Shop 
    Sell an unlimited number of products and receive regular sales reports
    Manage orders and shipping through the Shopify dashboard
    Advertising, gathering, and promotional tools are readily available



     
    Facebook Shop Features
    Features of the Facebook Shop:

    Showcase your product in collections and customize them to your branding
    Add custom audiences to your ad campaigns
    Get key insights on the performance of your shop
    Respond quickly to customers through messenger



     
    Integrating TikTok With Shopify
    Steps to begin integration with Shopify

    Step 1: Set up a TikTok for Business account

    Step 2: Install the TikTok channel on your Shopify store through “Add App”

    Step 3: TikTok channel will appear in your Shopify Admin Dashboard

    Step 4: Complete Install



     
    Running your TikTok Shopping through Shopify
    Running your TikTok Shopping through Shopify allows you to:

    Easily set up conversion campaigns to promote your products
    Target your audience with a mix of demographic, location and behavioural variables
    Generate tons of customized creatives
    Snapshot of all your important campaign performance data 



     
    TikTok Shopping Features
    Features of TikTok Shopping:

    * Showcase your product catalogue on the TikTok storefront
    * Promote products by linking them to any TikTok video
    * Create ads that don't feel like ads
    * Easily collaborate with influencers through the creators' marketplace
    * Live stream shopping events to attract more audiences and create brand awareness



     
    TikTok Live Stream Shopping
    TikTok Livestream shopping allows you to:

    Gain visibility and increase brand awareness
    A great option to increase the engagement rate
    Keep up with the needs and wants of their customer segments
    Inspires impulse buying
    Develops authenticity instead of over branding



     
    Integrating Snapchat With Shopify
    Snapchat has made it open for any brand to set up shoppable catalogues and AR filters, allowing customers to browse and purchase items in the app.

    Companies are able to make a business profile (Public Profiles for Businesses) which acts as a hub for product discovery.

    Once this is done, they can deploy the Snap Pixel and start targeting new and existing customers.  



     
    Snapchat AR Filters
    Now that you’ve set up your business profile and deployed Snap Pixel,
    43 min
  • Top Social Media Hacks to Drastically Boost Audience Engagement & Views
    Are your social posts not getting the attention you hoped for?

    We can show you how to make the best out of your social media engagement with these hacks.

    Let’s dive in!
    What's Working?


     
    Reposting Your Content Properly
    Reposting your content is a free way to increase its ROI, get more traffic, and save time.

    You can repost to other platforms, but you need to ensure that it’s modified to fit your audience there.



     
    Reposting Other’s Content Properly
    One tactic for building a strong visual presence on social media is to curate your feed by reposting content created by other users.

    Always give credit
    Ask if it’s OK to use
    Don’t pass other content off as your own
    Don’t dramatically alter the content
    Appropriately tag the user



     
    Reposting Tools To Start Using Today
    You can make your life even easier when reposting content using these tools:

    Repost for Instagram


    InstaRepost


    DownloadGram


    RePost Pro



     
    Reposting on TikTok
    By reposting content on TikTok, you can train the algorithm. If a video went viral in the past, it might have a high chance of going viral again if it’s reposted!


    Add Hashtags to your videos
    Hop on Trending sound effects
    Dabble in some duets and stitches



    Consequently, if the video goes viral again, it’ll lead to more followers, views, and engagement.
    Incorporating Trending Sounds 
    Music is a key part of TikTok, as many viral trends come from songs and funny audio clips.

    Consider using a sound that the community is already loving! You can browse for trending audio and playlists and see how others use them effectively. 

    Let it spark your creativity! 



    Filters and effects on TikTok are tools that help you upscale the visual impact by fusing it with your creativity. 

    Just like audio, filters can go viral as well. 

    They allow you to showcase your brand personality, participate in trends, and are great ways to connect with your audience. 


    Using the Discovery Page
    How do you find these trending sounds and filters?

    If you are looking for something specific, head over to your Discover Page, and you’ll see a list of popular assets such as filters, audio, hashtags and other creators’ profiles.



     
    Using Search Filters
    Now that you’ve navigated the Discover page, you can further filter your results. 

    After using the search bar, click on the dots on the right. From here, you can choose filters for the videos shown to you. 

    For example, “only show me videos that have been made this week.” 


    Reposting Using Green Screens
    IG Reels and TikTok have a neat feature called the Green Screen Effect!

    There are many backgrounds to choose from that can put a fun spin on your content.



     

    Reposting with Green Screens can be useful for highlighting positive comments, discussing topics that relate to your area of expertise, and reacting to content.
    Reposting on Instagram Effectively
    While there isn’t a native tool for reposting within IG, “regramming” is still possible.



    Here’s why you should repost content:

    Allows you to post more consistently, and build a community
    If you have content that has proven to be successful, why not reuse it?
    Reposting user-generated content that’s aligned with your aud...
    49 min
  • Beyond Lead Gen: How to Engage Your Leads and Prospects
    You wouldn't ask someone to marry you on the first date, would you?

    Then why do some businesses ask for a sale before they've built trust? 

    We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads.

    Let's dive in!
    What's Working?


     
    Example Scenario

    Dave and Jen are married with 2 kids.
    They are both millennials with high-paying jobs.
    They want to be financially stable when they retire.
    Currently, they don’t have anything set up.



     
    Engage Your Leads with Storytelling
    Stories create experiences!

    Good storytelling helps build trust and transparency.
    People love images! Deliver an authentic story with visual representation.
    Stories can invoke hype through emotion to spark people’s interests.
    Your story can influence decisions by creating an experience.

     



     

    A good story can showcase investment opportunities to help people retire with ease.
    Address Pain Points and Objections
    Addressing pain points that your prospects may have is a great way to ease their concerns and nurture them into a lead.

    What objections could they have?
    Prospect: “I don’t have enough money to invest right now.”

    Let them know you’re here to take care of their concerns. “If you invest with us, you can put as little as “x” down, and we’ll take care of the rest!”


    Offering solutions to issues before they arise is a great way to ensure you’re nurturing leads.
    Ideas for Engaging CTA’s
    Your CTA should captivate your leads into engaging with your business. Here are some ideas!

    Identify with your audience; use their language.
    Make it fun! Use humour if it fits your brand.
    Give your readers instant gratification when they click (ex. immediate downloads).
    Make it clear in your CTA that you’re more than willing to help (add contact info).



     
    Repurposed Social Posts
    There are leads on all social channels, but there are unique ways to interact with each.

    Repurposing your content helps get the word out and can help you get awareness on all channels.



     

    Investment opportunities are great, but they will differ for your LinkedIn and Instagram audiences.
    Free Q/A Live Video
    People feel a closer connection once they’ve asked a question directly and received your thoughtful answer. 



    By being accessible to your prospects in real-time, you can give them what they want and begin to build customer relationships.

    * Make sure to schedule and train
    * If nobody shows up, involve friends and family!
    * Be prepared for questions
    * Have 20 questions prepared

    Email Sequence
    10 things you can do today to start an investment portfolio in a bear market; this can be done through email, providing 1-on-1 communication through a 5-day sequence.



     

    Each email can provide a tidbit of useful information, leading to an end goal.
    Lead Magnet
    Building a lead magnet is a solid and engaging way to follow up with your prospects.

    A lead magnet can help them fully understand ways you can help and teach them something they may not already know.



     

    Show them your expertise to help them feel confident in investing with you.
    Pre-scheduled or Live Webinars
    Webinars allow you to offer your audience value right away.



    With webinars,
    57 min
  • Drive Growth Like a BOSS by Repurposing Content
    Imagine you’re cleaning out your home, refreshing the space for spring, only to find some old clothing or piece of tech that hasn’t been touched in an eternity. Now that they’ve outlived their usage, do you throw these items away or find a creative new use for them?

    If you’re prudent, it’s the latter. Ditto for marketing.

    Today, marketing requires fresh content to be created on a regular publishing cycle. For many marketing departments, this can tax resources to the breaking point.

    Repurposing, however, saves you a considerable amount of resource allocation, allowing you to reiterate your message in new and creative ways – plus it safeguards your team’s sanity. But how exactly do you do that?

    Let's dive in!
    What's working?


     
    Create Your Long-Form Content
    First things first, select the format for your long-form content that would have the highest impact on your audience.



     

    You can create:

    Livestream
    Webinar
    Long-Form Video
    Screencast Tutorials
    Audio Podcast
    Influencer Interviews

    Repurpose Your Long-Form Video Into an Audio Podcast
    This is a great way for people to consume your material while on the go. This opens a door to new audiences!

    Start by:


    Export your audio.
    Uploading to podcast platforms like Blubrry.
    Adding descriptions, titles, etc.
    Distribute your content!



     
    Repurpose Your Long Form Video or Audio Into a Blog Post
    Turn your video and audio formats into blog posts to drive traffic to your site:

    Upload your video or audio to programs like Otter.ai 
    Edit the transcription for any typos.
    Upload the copy and embed your video and/or podcast into your blog post
    Use video thumbnails for custom blog post graphics



     
    Repurpose Video Into “Snackable” Social Media Videos
    Video content is the fuel behind your social media channels. 

    Use a video editor to export 15 second, 30 second, and 1 minute clips to post on social media. Look for:

    Useful Tips and Tricks
    Important Stats
    Memorable Quotes



     

    Don’t forget to add captions! You can use a tool like wavve.io, wave. video or the native platform itself (i.e. Instagram Reels.) 
    Repurpose Video Into a Social Media Series
    Group together short clips from your video that covers the same topic to create a series. 



    These can be distributed on:

    TikTok
    Instagram Reels and Stories
    YouTube Shorts
    LinkedIn 
    Your Website (listicles)

    Once posted, group them together using features like Playlists, Instagram Guides, Highlights, and others.
    Repurpose Video Into YouTube Shorts
    Take your full-length video and create snippets. Add them to your YouTube channel as Shorts for snackable content! 

     



     

    They’ll get more reach and views, are easy to digest, and you can link back to the full blog post on your website.
    Repurpose Transcription Into Unique Graphics
    Create content that incorporates:

    Direct Quotes
    FAQ Carousel Posts

    Video Tip Carousel Posts

    Educational Infographics

    Thought-Leadership Posts (unpopular opinions, hot takes,
    57 min
  • 5 Steps to Create an Omnichannel Strategy for your E-commerce Store
    You've built your online store, made sure that your mobile experience is strong, and developed a social media presence;

    by all accounts, you are doing everything right, so why are your customers not converting?

    One of the number one reasons is a lack of consistency across all your channels.

    With an omnichannel approach, you can create a unified customer experience that supports sales no matter what touchpoint your users interact with you. 
    What's working?


     
    What is an Omnichannel Strategy?
    Omnichannel strategies help you create a seamless experience for your audience across multiple platforms.

    Creates a tailored strategy to engage with your audience
    Keeps your business cohesive across each platform
    Maintains customer experience consistency



     
    Step 1: Consumer Journey
    Take some time to identify your audiences and determine how your omnichannel marketing strategy will meet their needs.


    What channels are they most active on?
    What makes them convert?
    Which patterns occur?
    How do we solve the challenge areas?


    Understanding how a customer navigates your channels is key in providing person-level insights and allows you to adapt your strategy to their needs.
    Step 2: Setting Up Your E-Commerce Store


     

    There are 5 things to remember when setting up your e-commerce store:

    Select the right platform for your business model
    Make sure you have the proper tools in place to optimize
    Ensure the shoppable experience is user-friendly and simple
    Offer customer support (live chat, 24/7 support)
    Look to trends and compare search volumes of products to recognize promotional opportunities

    Step 3: Customer Relationship Management
    Managing consumer information is a crucial part of running an eCommerce business.

    CRM software enables your company to manage and store current and prospective customer data in a centralized location.

     




    A CRM platform can help benefit your online store in many ways:


    Allows message personalization
    Retains current customers
    Aids in understanding customer habits

    Step 4: Social Integration 
    It's not enough to have a great website - you need to be active on social media.

    People will try to reach you in different ways, and social media is one of the handiest methods today.
    Social media makes it easier to deliver a fantastic customer experience and offer seamless interaction with your clients. 


    Step 5: Paid Advertising and Remarketing Audiences
    Create different ad experiences on various advertising platforms and place them along a singular user journey.

    See: Discover your brand for the first time.
    Think: Think about your brand's offerings
    Do: Willing to purchase from you
    Care:  Loyalty for your brand


    Wrapping It Up
    Marketing in 2022 requires being active across many channels: social media, email, your website, advertisements, and more. 

    An omnichannel strategy will strengthen your marketing funnel and smoothly guide people from just browsing social media to loyal repeat customers.

     



     

    We hope you enjoyed learning about the 5 Dos and Don'ts of Social Media. If you're looking for more great content, check out some of our other reads below:

    5 Dos and 5 Don'ts Of Social Media For Small Businesses
    38 min
  • The 5 Dos and 5 Don’ts Of Social Media For Small Businesses
    While there's no wrong way to eat a Reese's, there are some things you shouldn't do on social media.

    So if you are a Social Media Manager or running your small business account, how do you ensure that you provide an enjoyable and informative experience for your audience?

    You follow our list of the 5 Dos and 5 Don'ts of Social Media!

    Let's dive in.
    What's working?


     
    Do: Introduce Yourself
    Take the time to introduce your brand and your employees! It’s a great way to showcase your brand’s personality.

    Re-introduce the team every 2-3 months so that new followers know the face(s) behind the brand.

    Some topics you can cover are:

    * How the business started
    * Company values
    * Your background, previous experience
    * Your favourite thing about your job

    Don’t: Misuse Automated Messaging
    Bots are a great way to provide quick answers at busy times; however, it is never good to rely on them for everything.

    You must be transparent with your bots and let people know when interacting with an automated service. 

     



     

    Talking to a bot can feel impersonal and sometimes frustrating; it is important to use them when needed.

    If you require them, let your customers know that you'll contact them soon if they need to have a person-to-person interaction.
    Do: Listen to Your Followers
    Engagement is a two-way street, and you mustn’t close any doors with your audience.

    Does a follower have a content request? If so, try your best to fulfill it! This shows that you do listen and that you value input. 

     



     

    This back and forth interaction promotes conversations and is the key to being SOCIAL on social media. 
    Don’t: Obsess About Numbers.
    It can be easy to forget that brand awareness and growing your network are long-term endeavours. 

    While having a lot of followers can be a good indicator of success, it’s not the only metric that matters. 

     



     

    Focus on QUALITY over QUANTITY. Provide your audience with engaging content instead of pressing them incessantly for likes, follows, and reshares.
    Do: Separate Personal and Business
    When building a business brand on social media, you must keep your personal and professional pages separate.

    While it’s great to be personable, some content may only be appropriate for friends and family (i.e., pictures of your dog, home renovations).

     



     

    Maintaining a divide also prevents confusion over who you are as a business and what you’re trying to sell.
    Don’t: Overly Brand Your Page
    Over branding comes off as inauthentic. 

    While some posts will require heavier branding, you need to have a nice content ratio. We recommend focusing on an 80-20 practice where 80% of your posts are fun and educational, while the remaining are for branding. 

     



     

    Good branding is about generating the right amount of curiosity.
    Do: Designate a Social Media Time for Engaging
    Once you start creating larger engagement, learn your audience is most active times.

    You must involve yourself with your audience: like their posts, answer their questions, reshare content, etc.

    Dedicating time each day (ex. 1hr) will allow you to make a habit of being social on your platform. 

     



     

    Engagement allows you to showcase your personality!
    Don’t: Spam Post
    50 min
  • The Future of Digital Advertising – What You Need To Know
    We are in the middle of a significant evolutionary jump in the world of Digital Advertising.

    There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy.

    With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took another hit.

    So is this the end of Digital Advertising as we know it?

    Not. Even. Close.

    Digital Advertising will have to change, become more innovative, and proactively be relevant to consumers to deliver ROI to advertisers.

    Let's dive in and break down what's coming for the future of digital advertising.
    What's working?

    AI & Machine Learning
    We often think of AI as self-driving cars and creepy bots. In reality, AI is made up of hundreds of tools and apps that operate all around us - right now.



     

    These behind-the-scenes tools are making our lives simpler with automated tasks. You can expect to see:

    * Targeted marketing
    * AI-Driven Content Marketing
    * AI in CRM
    * Identifying Audiences with AI Tools & Platforms

    First-Party Data Strategy
    Most brands aren’t yet harnessing first-party data’s full potential despite its apparent benefits. It’s time to put first-party data strategy front and center!



    Five ways to start collecting first-party data:

    Tailor to customer objectives
    Offer value in exchange for data
    Invest in tech and organizational enablers
    Test and learn to determine activation
    Refine and validate with measurement

     
    Customer Data Platforms & Audience Management 

    Audience management tools are the primary need to get an insight into your customer. 
    Few audience manager platforms to consider -

    LiveRamp
    Segment.com
    Lotame
    Salesforce DMP





     
    New Google Ads Features and Formats

    * Google is updating Smart Shopping and Local campaign to Performance Max Campaigns. 
    * Performance Max uses Google’s automation to help advertisers reach shoppers by browsing for things they love — online and in stores.
    * You can reach users on YouTube, Gmail, Search Network through one campaign.



     
    Google’ Privacy Sandbox
    Google is updating its platform to accommodate changes to third-party cookies with a set of application programming interfaces (APIs); this includes FLoC, SPARROW, Turtledove, FLEDGE, and Dovekey. Advertisers can use these to:

    * The prevention of spam, fraud, and DoS
    * Conversions
    * Ad targeting
    * Attribution
    * Federated logins



     
    Google PPIDs 
    The Publisher Provided IDentifier (PPID) allows publishers to send Google Ads Manager an identifier for use in:

    * Frequency capping
    * Audience segmentation and targeting
    * Sequential ad rotation
    * Audience-based ad delivery controls across devices

    PPIDs are based on your first-party data; they won’t be affected by the third-party cookie deprecation.



     
    Social Platform Updates Due to Change in Apple's IDFA
    Social Media Advertising Platforms such as Tik Tok, Pinterest, Snapchat had to update the following to adjust to the reject changes by Apple

    Target iOS 14.5 users for app install ads will be through iOS 14 dedicated campaigns
    Update your Mobile Measurement Partner SDK
    Send all events to the platform via MMP
    47 min
  • Shoppable Livestreams for Ecommerce
    I see it  I like it  I want it   I got it 

    Well, Ariana must have known the future of eCommerce all along!As brands large and small look for new and engaging ways to connect with their audience, Livestream shopping is shaping up to be the next massive trend in e-commerce.We now have new ways to reach and engage customers, combining interactive, entertainment and instant purchases into one unique shopping experience.Successful shoppable livestreams are all about leveraging traditional marketing skills like researching your audience, building a community, and choosing the right amplification tactics.
    What's working?


     
    Why and how can brands benefit from a shoppable livestream?
    Amazon Live has been around for more than a decade, but it is still hidden from view.

    Amazon Live can be highly beneficial for brands since it is a self-service platform, just like Amazon's entire platform.

    It is easy for users to go live and stream whenever they want.

    Amazon Live is an impressive platform, however, its users have few guidelines regarding the best ways to stream live.

    There are, however, many other ways to get started for small e-commerce businesses.





    There is something unique about the growth of live selling, where customers can ask questions directly to a product expert while still shopping through a computer or phone.

    This is why consider dabbling if you're a small e-commerce business looking to get started!

    Building a brand and an audience takes time, so don't be afraid to start small.

    Here are a few places where you can start apart from Amazon Live:

    * Shopify - Instagram integration
    * Facebook
    * Youtube Live
    * Pinterest

    How can small businesses and eCommerce shops integrate livestreaming into their marketing mix to increase sales?
    It's essential to build a sense of community and authenticity.

    Even though it is challenging to compete against huge brands, people generally want to speak with someone they can trust.

    Therefore, engage your audience!

    If you have just started, you may want to address your viewers by name and talk to them as you would do in person.

    Furthermore, the conversation should be relatable without becoming too personal.

    The hardest thing to do is stream live to no one. Invite your family and friends to start.







    But with an increasing audience, it is also necessary to deal with negative remarks and trolls.

    You can usually block certain users and hide comments on most platforms. Try not to respond to something inappropriate and concentrate on your livestream instead.

    To help someone with a problem with a tool or product, try to educate them with your information.

    Ultimately, viewers and consumers who watch the stream are reasonable enough to know trolls.

    Although in starting, it can be tough to deal with trolls, in the end, your loudest critic can be your biggest champion.




    Another thing to consider is that you have to get used to being in front of the camera.

    In light of the current pandemic, many people are still working in virtual spaces every day.

    In this case, it makes the story more relatable, especially if there are any memorable moments.











    When scheduling your livestream, you should think about what is reasonable for you, who you are trying to reach, and when they will be available to watch a livestream.

    The most important thing is to be consistent and announce holiday...
    46 min

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Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every…