Digital Marketing Guide

Interview with Mai-kee Tsang, Launch Strategist + Conversion Copywriter, about:

• The 3 Pillars of Persuasion - and why you shouldn't worry about others copying your content 
• The 5 Phases of a Profitable and Fueled Launch (see Mai-kee's freebie below)
• H2H Marketing: why moving away from the mentality of "B2C" and "B2B" is the key to creating lasting relationships with your audience

Becoming a content-creation machine has made me a successful marketer. 

There is a magic sauce to content marketing ... check it out.

Email marketing has remained one of the most effective ways to convert prospects into sales and revenue. 

Email is still one of the top tools used for content marketing and converting your audience. But stats have shown that open rates and click-through-rates are decreasing.

As business owners and marketers, we need to get better at the email game.

Listen to this episode to learn how to improve your email marketing performance. 

Interview with Sharice Enis, marketing technologist, at Sharice & Co. Sharice helps busy coaches, consultants and freelances get their knowledge into a beautifully packaged ready to sell digital asset like online courses, membership sites and group coaching programs.

In this interview we talk about why online courses are so popular, how to know if you should create and sell one in your business, how to get started creating a course, and much more. 

Content Marketing is the creation of content, the publication of that content and the distribution of that content to your ideal customers so that you can bring in new traffic and new customers. It also builds trust and thought leadership with your leads.

Download your free "40 Killer Content Marketing Ideas": https://www.andreapalten.com/killer

Digital marketing fundamentals are important for any business owner and marketer.

It's important to inform yourself on how you can reach new customers, donors, or clients using all the exciting digital marketing channels and tactics that are available to you. 

To be effective at digital marketing, you need to leverage the technologies that fuel online media like landing pages, clickable ads, lead magnets, and social media profiles. And maybe even video and podcasts like this one.

Check out the Digital Marketing Foundations: https://www.andreapalten.com/yes

In a fast-paced world, you need to build a relationship with your customer. To get started on getting leads and sales in the door, you need to understand your customers buying journey.

In this podcast episode, I will guide you through the 5 stages of the customer journey and how to create a customer journey map. 

Brands and entrepreneurs that succeed are building relationships with their customers in every stage of this journey. 

Interview with Brand Strategist, Melinda Martin. She will cover the 5 common copy-writing mistakes a lot of us entrepreneurs make and how to fix those mistakes ... and so much more.

Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.

In this episode I cover target audiences, ideal customer avatars, buying personas and much more. We'll go over the benefits of niche marketing and how to get started.

To grab your free Ideal Customer Avatar Example and Template, just go to:

andreapalten.com/16

When you are in the start-up stage of your business, you are all about the testing stage, giving away tons of free content and services and collecting testimonials. In this stage, feedback to grow your business is more important than customers right now. This is the time to improve your brand, improve your services or product.

Today I want to talk to you about 6 things that are crucial for marketing your start-up. Listen up.