Sarah sits down with Kateri Benoit, Digital Marketing and Communications Director at Rice Business – Jones Graduate School of Business. In her role, Kateri oversees digital marketing and advertising efforts for the MBA program, with a large focus on target audience research. She discusses her responsibilities and emphasizes the importance of understanding the evolving digital landscape as a marketer.

Abby sits down with Regina Schofield, Director of Corporate Engagement & Education Outreach at Battelle. Battelle is a global research and development organization committed to the STEM fields. Regina tells Abby about the work she does helping clients secure program funding, and her current focus on the teaching staff shortage in America.

Sarah interviews Aaron Estabrook, Director of Digital Marketing and Emerging Media at OFS, a contract furniture manufacturer. Aaron tells Sarah about how he works to engage designers and provide them with a smooth customer experience. He also discusses the importance of clear, concise communication in successful content marketing.

Abby interviews John Lamb, Chief Marketing Officer at Elo Touch Solutions. Elo makes touchscreen displays, monitors, computers and components for businesses. John talks to Abby about making B2B sales at trade expositions, and the age of the cloud.

Cameron sits down with Hadassah Knight, founder of marketing agency Media Se7en. Hadassah’s agency serves clients in a wide range of industries, from healthcare to automotive. Hadassah shares with Cameron about her experience implementing Facebook Ads, and what it’s like to watch companies grow and transform as a result of thoughtful marketing campaigns.

Sarah sits down with Tim Chen, Senior Director of Web and Digital Marketing at A10 Networks, Inc. In his role, Tim oversees demand generation marketing efforts for a largely B2B audience. He shares key advice on using data to inform and support customers, and how to take advantage of Force Management’s “Value-Based Framework” in approaching sales.

Abby interviews Kirsten Hamstra, Director of Worldwide Social Marketing at Lenovo. Kirsten discusses the wide scope of tasks her marketing team is focused on daily, from brand engagement to education. She also shares insights about the importance of relationships and communication in successful brand growth.

Sarah interviews SJ Yun, Senior Director of Digital Strategy, Marketing & Branded Content at Daniel Gale Sotheby’s International Realty. SJ discusses the current real estate market, and how his team employs educational content messaging to reflect to audiences the great value of having a real estate advisor during these times.

Sarah interviews Brad Pittmon, Vice President of Product Marketing at Vtech. He shares with Sarah about his team’s focus on diversifying product lines, and the importance of marketing a product’s specific values in order to stand out among shelf competitors in brick-and-mortar sales.

Sarah talks with Christine Richin, Associate Marketing Director at S&P Global Market Intelligence. Christine shares insights on how her team has handled marketing and communications operations during the merger of two large companies. She also talks about how marketing is an integral part of any business’s strategy for success and how one element in particular is key.