Cameron talks to Skeet Black, the Head of Sales at Beacon Occupational Health and Safety Services, who has been in medical sales for over 20 years. In this podcast, he explains how marketing is simply telling a story with a purpose – and that defines how he sees how it interacts with sales.

Sarah talks to Sal Shaikh, the Vice President of Digital and B2B eCommerce Delivery for Covetrus, a global animal-health technology and services company that aim to empower veterinary practice partners to drive improved health and financial outcomes.

Sarah speaks to Shawn Goodin, the Global Director of Marketing for Technology and Analytics at Silicon Valley Bank. Shawn explains how his job is focused on founders getting what they need from a banking organization. He also discusses the role that data and analytics play in the world of marketing.

Sarah sits down with Jeff Harrell, Director of Content Marketing at Tyler Technologies. Jeff discusses the development of his young marketing team, and the importance of using storytelling tools in order to communicate the complex software solutions they offer to governments, courts, school systems and more.

Abby interviews Julia Estacolchic, Senior Director of Brand Marketing at Match Group, the company behind major platforms including Tinder, OkCupid, and Hinge. Julia discusses how her team stays in tune with target audiences and continually tailors technology to deliver the very best to dating communities.

Sarah interviews Alyssa Fox, Vice President of Channel Marketing at Alert Logic. Alyssa discusses how her content marketing strategy seeks to break the misconception that businesses should wait until they’re breached to invest in cyber security. She also describes her marketing team’s current focus on paid media and SEO, and shares insights about the importance of storytelling as a marketing tool.

Sarah talks to Otto Angulo, the Senior Director of Digital Marketing at Mount Sinai Health System, about the unique challenges of creating a digital marketing strategy in an area with a lot of competition and for the healthcare niche. Otto also shares how his team is working hard to reach patients in this “new normal” despite decreased funding.

Sarah talks to Paul Kuehn, Strategic Director of Marketing and Sales at ENGIE North America Inc., on how he ensures that his team builds a network through attending various events to ensure his company remains top-of-mind in his customers’ minds.

Sarah talks to Noel Benson, the Marketing Director at Placers. Noel discusses how marketing is the single most important field in the marketing and communications (mar-comm) space following the COVID-19 pandemic. She also talks about how important it is to build trust with your audience through your messaging.

Sarah speaks to Josh Gillick, the Creative Director of Global Brand Studio at Webex, a leading provider of cloud-based collaboration solutions which includes video meetings. Josh explains how more often that not, simplicity is key in all his marketing endeavors.