Digital Marketing Master

Sarah talks with Josh Golden, the Chief Marketing Officer of Quad, a marketing experience company, that has moved into a new area of operating. Josh is just a little over a year into the job, and explains how, in his quest to change the perception of large brands, slowing down a little is what makes things move faster.

Abby talks with Victoria Keichinger, at Coldwell Banker. Victoria shares about finding the balance of speaking to both the logical and emotional sides of her target audience - home buyers. She also talks about the importance of data in digital marketing and about using your metrics to help you determine your next steps. Finally, Victoria shares how thinking outside the box helps your marketing initiatives.

Sarah sits down with Cynthia Cabrera, Director of Marketing at America’s Incredible Pizza Company. Cynthia shares the unique challenges of marketing at a seasonal business with a defined “peak season” and “off season.” She specifically talks more about how to be productive with a limited budget and how to find the balance between what’s best for the company and what’s best for customers, noting that being flexible and adaptable is a must.

Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize. Max shares more about how the pandemic has changed the way businesses like Partnerize get leads. He talks about leveraging paid search and paid social opportunities and choosing the right timing, messaging, and channel to focus your efforts. Max also shares great advice on targeting the right customers.

Sarah talks with Lisa Greene, Director of Marketing, Public Relations, and Customer Experience at Arvig. Lisa shares more about finding new, innovative ways to reach Arvig’s customers and increase brand recognition. She talks about the methods that work well for Arvig, and she also shares some great words of wisdom for digital marketers.

Abby talks with Lauren Abernethy, Vice President of Marketing at the Braves Development Company. Lauren shares about how she and her team are working to reach their highly diverse target audience in different ways. She also talks about the unique challenges and rewards that come along with marketing to such a large audience and meeting their needs and wants.

Sarah talks with Benjamin Kitzinger, Director of Marketing Design & Multimedia at Altium. Benjamin some of the unique aspects of Altium’s industry and shares some of the insights that he has realized during his time with the company. He talks about how his team’s video production and multimedia efforts support the company’s goals and reach their target audience effectively. This episode is a must listen for any marketer wanting to include more multimedia channels in their strategy!

Sarah talks with Roberto Santos, the Global Executive Director of Digital Marketing, at Sealed Air Corporation, about how his organization is undergoing an incredible digital transformation, which requires new approaches to marketing efforts as well as a shift in mindset.

Sarah talks with Jim Cahill, Chief Blogger and Head of Social Marketing at Emerson Automation Solutions. Jim shares his journey from engineer to sales to marketing and the knowledge and insights he’s gained along the way. He also talks about building your personal brand, which is especially important in a high-turnover market.

"Marketing is telling the story you want to tell, using emotion."
Cameron talks with Skeet Black, Head of Sales at Beacon Occupational Health & Safety Services (https://www.linkedin.com/in/lester-skeet-black-17379315/) about how marketing should treat the sales team and vice versa. Using everything from snow machine wrap stories to the superbowl, Skeet shares examples of how to tell that story right as well as some crucial do's and dont's for sales (hint: don't make your own fliers).