Sarah talks with Jay Rice, VP of Digital Marketing of Bottomline Technologies. Jay discusses the "attribution equation" and the impact it has on the sales funnel and digital marketing. He also emphasizes how combining a great product with great marketing is a winning formula for success.

Sarah talks with David Sanepour, Senior Marketing Director of Digital Marketing at World System Builder. David works on leading people to financial literacy, by helping them understand how their money works and how best to use it. He also shares the importance of taking ownership of the future through increasing access to financial knowledge.

Sarah talks with Brandon Smithwick, Chief Digital Marketing Strategist at iBrain Web Marketing. Brandon talks about his experiences and most valuable lessons learned from working in the digital marketing field over the last 10 years. He also gives his best advice for people looking to transition into this ever-evolving market.

Sarah talks with Ron Vatalaro, Director of Digital Marketing & Advertising at Go Design Plus. Ron covers the importance of communication in the digital marketing world and keeping up to date with the latest technology. He also shares tips on how a healthy work/life balance will help your team achieve its objectives.

Laurie (O'Hara) Roberts talks with Cameron Robinson about what makes social media effective when marketing to high schoolers. The secret? Use students to create that content. Laurie even shares examples of campaigns that worked surprisingly well AND an example of what NOT TO DO when engaging students on Instagram and TikTok. Listen to the end to hear all the goodness!

Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize about paid search and the importance of getting in front of the right person at the right time. He talks about always learning and really mastering your craft.

Sarah talks with Justin Levy, Director, Social & Influencer Marketing at DemandBase about keeping up with industry standards and taking advantages of those changes. He speaks about having faith when it comes to building your brand and having your own personal success.

Sarah talks with Edward Andrewlevich, Vice President, Director of Analytics and Marketing Automation at WSFS Bank about the evolution of tech and digital experience within the banking world. He gives amazing advice about how to be successful as someone coming new into this field.

Sarah talks with Michelle Black, Digital Marketing Director at Virtuosi VR & Quality Executive Partners about not just selling your product but also educating the industry. She speaks about building content and nurture streams and the need for all to make the engine work.

Sarah talks with Darius McDougle, VP of Digital Marketing at Antenna about the barriers to adoption for niche organizations. He also gives insight and examples of how advertising its very omnichannel.