Sarah talks with Jack Pham, Director of Digital Marketing at Service Champions Plumbing, Heating & AC. Jack discusses the digital marketing platforms he relies on to run effective campaigns, and he shares some insights into how to build a healthy digital marketing “ecosystem.”

Sarah talks to Jack Speyer, Director of Marketing Operations and Analytics at Iron Mountain. Jack shares his advice on finding vendors to work with and on optimizing lead generation to drive volume in his sales pipeline.

Sarah talks with Alexis Kushner de la Peña, Director of Product Marketing at Salesforce. Alexis shares about how she and her team create impactful marketing moments. She also talks about how working remotely has changed the way she builds her team’s culture and how to succeed as a new marketing professional.

Louis Gonzalez talks with Denise Garcia, Digital Marketing Technical Expert at Thinkful. Denise talks about being a lifelong learner and why it's so important for digital marketers to have this mindset. She also discusses having empathy with your audience and coworkers alike, as well as why seeking out a mentor is so beneficial.

Sarah talks with John Busby, Chief Marketing Officer at Centerfield. John shares his insights on the importance of good content and how to incorporate effective content into your digital marketing efforts. He also shares his insights on how happiness at work can positively impact your overall happiness and success.

Sarah sits down with Richard Dumas, Vice President of Product Marketing at Five9. Richard talks about positioning new technology so it’s easy for potential customers to understand and relate to. He also discusses how understanding your target buyer is crucial to running a successful campaign and how creativity comes into play as well.

Sarah sits down with Lynne Capozzi, Chief Marketing Officer at Acquia. Lynne talks about how important your brand is and why it’s worth investing in it. She also discusses getting your customers to talk to each other and initiatives to help customers spread your brand’s message. Lynne also shares advice for incoming marketers.

Sarah talks with Rhiannon McVey, Digital Marketing Director at Oswego Creative, about how outsourcing and networking is crucial to success. She talks about how business owners can get started with their social media plans and why it’s a good idea to seek out – and invest in – expertise.

Sarah talks with Ben Kuikman, Associate Vice President of Digital Marketing at All Campus. Ben dives into the psychology of decision-making and scenarios that have guided him to make the best decisions over his career. He also shares the importance of asking questions and how staying curious will help you get ahead in your marketing efforts.

Sarah talks with Dipesh Mukerji, Senior Director of Product Marketing at Cisco AppDynamics. Dipesh discusses recent changes in digital marketing, and how mass layoffs and budget cuts have forced companies to think strategically about their marketing budget. He also dives into how having a “hypothesis” could help companies better serve their customers and utilize their budget effectively.