Discover the optimal mindset for AI. Learn to use AI for strategic value and customer experience, not just cost-cutting, to ensure your brand's success.

Artificial Intelligence is rapidly reshaping the world of Trade Marketing. For managers and professionals in the field, this isn't just another trend—it's a fundamental shift requiring a new way of thinking and operating.

Are you ready to lead the charge?

4 Key Paradigms for an AI-Oriented Organizational Culture

Unlocking the Potential of AI in Marketing.
Join Enrico Giubertoni as he delves into the impact of artificial intelligence (AI) on marketing, focusing on customer satisfaction and success.

The Paradigm Shift

• Redefining Expectations: Explore how AI is reshaping consumer expectations, demanding unprecedented levels of service from businesses.
• Innovative Experiences: Witness the transformative power of AI-driven tools like ChatGPT and Alexa in delivering innovative and satisfying customer experiences.

Case Study: Post-Sale Experience

• Internal Integration: Experience firsthand the importance of internal integration for seamless customer experience.
• Challenges Faced: Navigate through the challenges faced in a disjointed post-sale assistance process.
• Lessons Learned: Understand the critical need for coordinated internal systems to ensure consistent and reliable customer interactions.

Key Learnings:

• Takeaways from this episode highlight the necessity of internal cohesion and communication in delivering exceptional customer experiences amidst the AI revolution.

In this episode, I explain to you:

1. Why customers ask you for a discount
2. What psychological mechanisms are activated
3. What are the real needs behind a discount request

And I give you my consulting approach to add value to the customer by responding to their real needs."

In this case study "Culture Before Algorithm" I led a renowned B2B company through a cultural and technological transformation, leveraging artificial intelligence to bolster sales practices and internal collaboration.In this episode, we explore:

• The impact of strategic consulting in merging AI with corporate culture, outlining customized solutions.
• The training tactics that revitalized the sales team, lifting conventional methodologies to cutting-edge digital practices.
• The effect of organizational culture as a solid foundation for thoughtful adoption of AI, leading to improved performance and sales.
• The critical stages of change, with the sales team successfully applying social selling techniques and AI tools tailored to their needs.
• Staff reactions, highlighting the effectiveness of the training provided and the improvement of the work environment. Discover how expert guidance in consulting and training can light the way toward an AI integration that values technology and corporate culture equally.

Explore a gripping case study where Italian journalist Fabrizio Gatti experiences firsthand the complications of AI-induced name mix-ups in loan applications.

This episode of Digital Marketing Mentality delves into the organizational shortcomings and human nuances that turn a technology glitch into a wide-reaching crisis.

Tune in for actionable insights.

Transform your outdated, corporate-centric strategies into dynamic, customer-focused solutions.

Join Enrico Giubertoni on Digital Marketing Mentality Podcast, to learn how data-driven approaches and active listening can revolutionize your business.

Welcome to the inaugural episode of the Digital Marketing Mentality Podcast with Enrico Giubertoni.

Dive into a real-world case study from Paris that exemplifies business innovation and a customer-centric approach.

Learn actionable insights that traditional businesses can implement to stay ahead in the digital age.

Tune in for bespoke solutions tailored to your target audience.