Digital Marketing Punkcast

Neil Simpson joins me on the Punkcast this week to talk about how we should be building relationships with our customer through marketing.

If you thought marketing was difficult and sometimes it is, but most likely this is because you are broadcasting the wrong message or a message that no one care about.

I've personally have waited such a long time to have Neil Simpson on the show and I know you will not be disappointed!

This is an absolute must listen!

Don't forget, you can contact the Punkcast through send me and email... [email protected].

We are continuing our series of interviews from Business Expo Wigan event.

This time I am talking to the wonderful Sue France from the DW Stadium, Wigan, she came on to the podcast to talk about Fubhub networking events in Wigan

The womens-only networking event in Wigan which has been designed by a business networker for business networkers.

Go and check out their website and attend the next Fubhub networking event.

It's been a busy, busy week.

Lots happening at my day job agency Ina4 as we've gone through a large re-branding project of which I am now very, very happy with.

On top of this we attended the fantastic Business Expo Wigan organised by the brilliant Launch Events.

I had the opportunity to interview the organisers, Nichola Howard and Jo Leigh as we talked about what they are doing and what they have offered Wigan!

This episode we are going to focus on one of the most important aspect of any kind of digital campaign. Good old-fashioned PR.

I think sometimes we can get all a little carried away with the technical nitty gritty of digital marketing and it's shiny tools.

It's important to remember that when it comes to exposure, Digital PR is one of the biggest tools in your toolkit.

Let's not forget that when it comes to website visability with SEO, links are really important and it's not about the quantity of link (yes, ignore those spam emails) it's about the quality of links and PR is one of the best ways to achieve those links.

I spoke this episode with a PR expert in Claire Gamble from Unhooked Communications who provides PR services to a range of local and national clients.

We discuss how businesses can uncover and utilise PR opportunities that perhaps they weren't even aware of and some of the tactics involved in harnessing them.

If you want to find out more from Claire,

You should go and check her out on her socials...

Twitter

LinkedIN

I had the honour again of being invited down to 2019's 2nd BlogOn Event, BlogOn Toys.

I had the fantastic opportunity of speaking to some amazing bloggers who spoke about their experiences of blogging and the event.

If you would like to find out more about BlogOn events you can check it out on their website.

If you want to get in contact with the podcast you can email us; [email protected]

Quick Note from the Presenter:

I'm so, so sorry it's been such a long time since I gave you an episode of the Punkcast, however, I should now be back on the wagon (Is that a suitable way of using that term?).

This episode I talk with the amazing Roger Edwards, who joined me and we talked about Marketing.

I feel it's really important sometimes to take a little step back and look at the bigger picture and sometimes as marketers and business owners we can get a little bogged down in tools, techniques and software, all that nitty gritty stuff, so to take a step back and look at the marketing in general is a really important.

Plus, if you are new to marketing your business, product or service then this is a perfect introduction to a way of thinking for you going forward, rather than going feet first into it and walking down the wrong path.

Roger has been in the world of marketing for a long, long time and that wealth of knowledge shines through when you talk to him. So take a listen at how he "frames" marketing in such an easy to understand and accessible way.

You won't regret it!

If you wan to contact the show you can...

Email me: [email protected]

The annual Google I/O event is sometimes compared to Glastonbury for pale skinned, SEO nerds such as myself.

The three day event host a range of different announcements and seminars for marketing professionals and developers alike.

Most notably for everyone else, it's the time of year that Google announce their new addition to their phone family.

In this show, we will be ignoring all that stuff as Google I/O is always a great time to look into the minds of Google to try and foresee what they are thinking for the future of our digital world. As much as you might not like it, they pretty much run that world.

I'm joined this episode by Mark Williams-Cook, Director at Norwich based digital agency, Candour and organiser of the fantastic meetup, SearchNorwich.

We breakdown the key takeaways from Google I/O 2019 keynote speech, which always highlights the main headline announcements.

We discuss...

• Google's plunge into bring podcasting results to Search
• AR coming to Search Results.
• The developments of Duplex on the Web.
• and much more.

Discover more about Mark, over on his LinkedIN page, upon which he always shares a daily "Unsolicited SEO Tip" which are always valuable.

Don't forget to subscribe to the podcast and if you really like us give us a 5 Star Review over our on iTunes page.

You can always get in touch with the podcast by emailing...

[email protected]

Have you ever wondered about creating a podcast of your own?

Podcasting is really huge at the moment as it's taken a massive resurgence in popularity.

Now is the time, more than ever, to start thinking about creating a podcast for your brand or business.

Do you know what, it's also really fun to do.

I had the pleasure of speaking at the BlogOn Conference in Manchester where I was asked to talk about creating an awesome podcast.

So, I recorded it (rather poorly) and I thought I'd share it with you.

I'm really very sorry about the audio quality of the recording however, it's was the best that I could achieve at the time.

If you want to find out more about the BlogOn Conference then go and check them out

On this episode, I am live from the BlogOn Conference 2019.

I was very kindly asked to come and speak about podcasting at the event which is full of brilliant bloggers and content creators.

I was also privileged enough to get the opportunity to speak to a small selection of these people, where we talked about blogging and their experiences at BlogOn event.

If you are a blogger or content creator then BlogOn is the place to be and I'm sure this episode will inspire an aspiring bloggers to start writing.

To find out more about BlogOn you can go to their website.

This episode was very kindly made possible thanks to Blue Microphones, you should check out their range of amazing podcasting microphones.

Next episode I will be bringing you the very talk that I made at the BlogOn conference all about "Creating an Amazing Podcast"

Don't forget to subscribe to the podcast on your podcast app of choice.

On-Demand video consumption is at an all time high, we watch more YouTube and Twitch than ever before.

Advertising on these platforms, I believe is a little secret treasure trove of valuable traffic.

Some small business owners are put off by the idea of advertising on YouTube because they don't understand the platform, the costs or the requirements.

That's why this week I've invited YouTube advertising expert Fionn Patrick.

We discuss YouTube adverts in details and talk about the accessibility of YouTube ads.

• Can small businesses use YouTube adverts?
• Is it expensive?
• Do I need a big video production budget?

All your questions about YouTube adverts on this episode of The Digital Marketing Punkcast.