Digital Marketing Stories

In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience.

Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency.

They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role AI tools play in modern marketing practices.

Corey discusses the idea behind his book on digital marketing frameworks and the benefits of having documented processes.

The conversation explores the dynamic nature of the industry, touching on changes in search engine dynamics, the impact of generative AI, and the necessity of staying adaptable in a constantly evolving digital landscape.

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• SYSTEMology: Create time, reduce errors and scale your profits with proven business systems
• Free Text to Speech & AI Voice Generator - ElevenLabs
• Castmagic - Turn podcast episodes into content using AI

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In this episode of Digital Marketing Stories, host Jim Banks chats with Grace Clemens, a digital marketing expert hailing from the United States, but currently based in Barcelona, Spain.

We delve into Grace's career journey, focusing on her e-commerce expertise and the significance and value of digital marketing audits for e-commerce brands, nonprofits, and B2B companies.

Grace explains in detail her audit process, stressing the importance of branding consistency, purposeful content across multiple platforms, and effective email automation.

We discuss challenges and opportunities in digital marketing, including the role that AI, community management, and multi-channel strategies have to influence brands overall success.

Grace offers valuable insights on how businesses can optimize their marketing efforts and maintain a strong multi-channel presence amid challenging social media dynamics.

A must listen episode for digital marketing practitioners.

• The Filter Bubble: What The Internet Is Hiding From You (Book)
• Lucky Orange - Dynamic heatmap, visitor activity tracking
• Notion - Podcast workflow and episode distribution

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

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For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories. 

The discussion today touches on topics including the complex business strategies needed to succeed today to the rapid evolution of AI.

Ben Hoehn is a fractional CMO whose personal brand is Mojo Mogul.

Ben explains his passion for working with early-stage startups and his unique approach to 'strategic-cution.'

The conversation dives deep into the AI landscape, discussing its impact on jobs, workforce, and business operations.

Key discussion points include the role of business webinars (along with pet peeves), digital content creation, the importance of quick response times for lead follow-up, and strategies for optimizing PPC campaigns.

Jim and Ben also talk about how the pandemic has altered business practices and the evolving importance of digital marketing techniques, including video content creation and SEO.

They close with insights into the future of targeted advertising and suggestions for optimizing business strategies in a digitally-dominated world.

Well worth a listen.

• Free Text to Speech & AI Voice Generator - ElevenLabs
• 90-Minute Books by Dean Jackson

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

In this episode, Jim talks to Jesse Ringer, founder and CEO of Method & Metric, an SEO agency based in Vancouver.

Jesse discusses his journey from freelancing in a post-financial 2008 crisis to establishing his agency in 2017.

They talk about the evolution of digital marketing, the importance of human connection in business, and the impact of AI on SEO.

Jesse shares insights into finding and retaining clients, managing and recruiting staff, and the challenges and rewards of running a business.

They dive into the future of SEO amidst changes like Google's recent updates and the rising influence of AI.

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I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

In this episode of Digital Marketing Stories, Jim talks to Ryan Jones, who shares his journey at Razorfish as well as innovative and new SEO tool SERPrecon. 

Ryan discusses the transition from traditional SEO metrics to modern approaches using machine learning and vectors. 

Additionally, they explore the impact of AI on search and digital marketing strategies. 

Apart from professional insights, Ryan opens up about personal health challenges, including weight loss and knee surgeries, and the positive effects on overall well-being. 

They also touch upon side projects, such as Ryan's involvement in playing and promoting cornhole, and his experience with investing in a new cornhole bar. 

Insightful, educational, and personal, this episode provides valuable perspectives on balancing professional endeavors and personal health.

• Register Now to Start Your Free Trial Immediately of Similarweb
• PubCon
• Serprecon - Evolve your SEO tools

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

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In this episode of Digital Marketing Stories, host Jim Banks chats with Sam Noble about her journey and experiences in the digital marketing industry.

Sam shares insights from her transitional career, starting at a travel agency and moving through various roles in marketing, financial services, and agencies, before establishing her own freelance consultancy, Biddable Moments.

She discusses the pros and cons of freelancing, the importance of networking, and how she manages work-life balance.

Jim and Sam also touch on the impact of AI in digital marketing, changes in advertising platforms, and the value of speaking at conferences.

Sam offers practical advice for those considering a freelance career and reflects on the industry's evolving landscape.

• Register Now to Start Your Free Trial Immediately of Similarweb
• brightonSEO the world's largest search marketing conference

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

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Welcome to another episode of Digital Marketing Stories.

Today we're diving into a fascinating journey with Drew Donaldson, the founder of GroHaus, an innovative marketing agency.

Despite launching his business just three months before the onset of COVID-19, Drew navigated the challenging landscape to build a successful agency that defies conventional marketing pitfalls.

In this episode, Drew shares his incredible story of resilience and strategic thinking.

We chat about the complexities of setting up a business right before a global pandemic, the nuances of client-agency relationships, and the critical importance of setting realistic expectations.

Drew also provides insights into the advertising shifts from platforms like TikTok to the more stable grounds of Meta and Twitter (X), and he explains why agencies need to put a laser focus on their ideal client profile.

If you've ever wondered how to navigate the highs and lows of the marketing world or want to hear about the strategies that can keep a startup afloat during unprecedented times, this episode is a must-listen.

Let's dive into the conversation with Drew Donaldson on Digital Marketing Stories.

• Coaches & Consultants Workshop

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

Join us on this engaging episode of "Digital Marketing Strategies" as host Jim Banks sits down with digital marketing expert, John Lawson.

Discover how John's fascination with technology took him from selling Elton John tickets on eBay to pioneering the use of AI in business.

This conversation is packed with actionable insights for anyone eager to leverage digital marketing and technology to transform their personal and professional lives.

• Kick Ass Social Commerce for E-preneurs
• John Lawson

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories. 

Join Jim Banks as he sits down with SEO expert Kaspar Szymanski to discuss how bad decisions and outdated practices can impact your site's performance.

Learn how to avoid common SEO pitfalls and optimize your strategies for success.

• Disavow files and managing harmful links
• Importance and methods of regular SEO audits
• The role of AI in SEO and managing its recommendations
• SEO contingency planning and diversifying traffic sources
• Impact of poor website optimization on user experience

Be sure to subscribe for more insights on maintaining your website's health and performance

• Search Brothers SEO Consulting by ex-Google Search Quality

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.