How well do you know your competitors? Do you know who they are? Are they blogging? What are they doing on social media and in real life? In this podcast we look at competitive research for bloggers. Knowing your competitors is almost as important as knowing your customers. You’ll find out what they do well, […]

The post A Small Business Bloggers Guide To Competitive Research – Blogcentric #46 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Do you have moments of doubt about your blogging? Do you wonder where it’s all going? Is it bringing you customers? Setting business blogging goals can keep you focused and motivated and help you plan for success. When I sat down to write this podcast I wasn’t sure if you’d enjoy it. Do you need […]

The post How To Achieve The Business Blogging Goals You Set – Blogcentric #45 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Do people who visit your blog know about what you do? Are you doing enough to capture leads and get sales? Do you add CTA (Calls To Action) to your posts? I know it’s something lots of business bloggers, including me do forget about. No one told me when I started blogging that I had […]

The post Are You Forgetting Your Call To Action? – Blogcentric #44 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Do you find it hard to write about the events you attend? What should you be on the look out for content wise? How can you use blogging for event marketing? I spoke to Beatrice Whelan, author of ‘Trending – the complete guide to social media for events‘. She gave me the answers to these […]

The post Content Marketing & Events: How To Write About And Promote Events With Blogging – Blogcentric #43 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 5 minutes] WordPress security is important. Is your blog a hacker’s dream? What would happen if someone got into your WordPress site and redirected everything to spammy sites selling viagra or worse? It’s a business owners nightmare, but it’s one I found myself in the middle of about a year ago. A […]

The post How To Beat The Hackers: WordPress Security For Bloggers – Blogcentric 42 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 5 Minutes] What are you doing with those dusty old posts hanging around in the archives? Do you ignore them and hope they’ll go away or do you have a blog update plan? This isn’t the first time I’ve asked you to look in your archives. It was the topic of episode […]

The post Create A Blog Update Plan To Revitalise Your Content – Blogcentric #41 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 8 minutes] Is your blog easy to read? Is your content great but your blog post layout is getting in the way? As bloggers, we spend a lot of time writing quality content. We obsess about getting it right, telling the right story, reeling people in but many of us neglect the […]

The post Warning: Your Blog Post Layout Could Be Losing You Readers – Blogcentric #40 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are your building reader trust? Are your readers ready to buy from you? It’s easy to overlook these questions but they could be crucial to your success. When Marcus Sheridan started blogging for his failing swimming pool company he went straight in with bottom of the funnel content. His blog captured people who were ready to […]

The post Do Your Readers Trust You? Are They Ready To Buy From You? – An Interview With Marcus Sheridan appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 9 Minutes] Wouldn’t it be cool if you could get your favourite bloggers and influencers to contribute to your blog? What would happen to your blog as a result? This week I’m going to do something different. I’m going to tell you the story of how I accepted a blog challenge and […]

The post How To Get Your Favourite Bloggers To Contribute To Your Blog – Blogcentric #38 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 10 Minutes] Have you been meaning to start a blog for your business but not gotten around to it? It’s difficult to take the plunge but it doesn’t need to be as hard as you think. I’m hoping this post will give you the spark you need to finally put your fingers […]

The post Want To Start A Blog For Your Business? Follow The Beginners Guide – Blogcentric #37 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.