[Estimated reading time: 6 Minutes] Is blogging for your business really worth it? What are the advantages of blogging?  A few weeks we discussed the downsides of blogging for business. We talked about the time it took, content shock, your peers thinking you are mad and more. But it’s not all bad news. In fact, […]

The post Are You Blogging For Your Business? Here are 10 Reasons You Should Be – Blogcentric #36 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 6 minutes] Do you really know what your readers need? Have you asked them? Are you writing content that solves their problems? The easiest way to find out is to create a reader survey for your blog. I hit a bit of a dry patch recently with my blogging, my ideas just […]

The post How To Create A Reader Survey For Your Blog – Blogcentric #35 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 4 Minutes] I’d been reading about these words that sounded magic. ‘Power Words’ would make people click, buy, enquire, convert. I was skeptical, I looked at the many lists of power words available online. ‘Free’ ‘Amazing’ ‘Mind Blowing’. None of these sounded like they’d make me do something, in fact, if you […]

The post Every Word Is A Power Word If You Use It Well: An Interview With Eleanor Goold – Blogcentric #34 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time: 6 minutes] How do you find the time to blog? This is a question I get asked frequently. People assume because I work in digital marketing that I have more time to create content and to a certain extent that’s true. But, like all small business owners, I still have a tightly […]

The post How Do You Find Time To Blog When Your Schedule Is Ridiculously Busy? – Blogcentric #33 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated Reading Time: 5 Minutes] I’m always talking about how great blogging is for your business but what are the disadvantages? If you know what they are before you start you can plan to avoid them. If I could write a letter to myself the day I started blogging, I’d commend myself on taking such […]

The post 8 Disadvantages Of Blogging For Business That You Need To Know About Before You Start – Blogcentric #32 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

[Estimated reading time 7.5 minutes] Do you struggle to find blog topics? Do you go through times when you are full of ideas and others when you can’t think of a single thing to write? At least once a year I get brain freeze, I’ll have been happily writing away and all of a sudden […]

The post Blog Topics & Idea Inspiration For Beating Bloggers Block – Blogcentric #31 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are you a frustrated small business blogger? Do you look at your stats and sigh when yet again you’ve failed to drive more traffic to it? If so read on. You’ll find me every Tuesday morning ‘doing my stats’. Sometimes it’s encouraging, other times I find it disheartening. 6 months ago when I started this […]

The post How To Get People To Read Your Small Business Blog – Blogcentric #30 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Do you struggle to find your blog niche? Do you really need to have one? How do you go about finding yours? I just celebrated my blogging birthday. 9 years ago I sat down and put my fingers to the keyboard to construct a blog post for the first time. It was easier back then we […]

The post Desperately Seeking A Blog Niche: A Quick Guide To Nailing Your Topic – Blogcentric #29 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

When Lorna Sixsmith started ‘Irish Farmerette’ she thought of it as a personal blog. Somewhere she could share her farming life and advocate for farming and Irish food. She’d also always wanted to write a book. It took a blog post about marrying a farmer, a trip to Wales and a crowdfunding campaign to bring the […]

The post From Blogging To Books: The Surprising Story Of An Irish Farmerette – Blogcentric #28 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Do you want to keep your blog readers on your site for longer? Are you shocked by your bounce rate? How can you decrease your bounce rate? What is bounce rate anyway? There’s something that’s been bugging me for a while. My bounce rate, it’s very high and that’s not a good thing. It’s time […]

The post How To Stop Your Readers From Leaving: 14 Tips to Decrease Your Bounce Rate – Blogcentric #27 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.