So you built an email list with great intentions but you’ve neglected it? Sound familiar? I know that has been me in the past. In episode 16 of the Blogcentric podcast, I list my 5 steps for nurturing and maintaining your email list. Listen below to find out more:     The 5 step process: 1. […]

The post How To Maintain A Healthy Email List – Blogcentric Podcast #16 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Last year when I started making a plan to build a better and more loyal audience email figured heavily. Yes Google, Facebook Twitter, Pinterest and other social networks were delivering traffic to my site but how could I make them remember me? How could I get them to come back? The answer of course, was […]

The post How To Build Your Email List The Right Way – Blogcentric Episode #15 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Last year I was asked to speak at SWIPE summit about blogging. I decided to make it a confession, to share some of the things I’ve done wrong since I wrote my first blog post back in 2007. The part that scared me most is that the audience at SWIPE was going to contain a […]

The post Persona Persona Persona – How To Write For The Right People – Blogcentric episode #14 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

A topic that constantly comes up in the blogging groups and forums I belong to is the use of images. What images can you use? Is there anywhere you can get photos for free? What size of image should you share? How do you make Twitter, Facebook, Pinterest see your images and ensure the right […]

The post The Bloggers Guide To Images – Blogcentric Episode 13 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Are you a blogger struggling with Search Engine Optimisation (SEO). Are you wondering why everyone is talking about Domain Authority? These are some of the topics I cover in episode 12 of the Blogcentric Podcast. Search Engine Optimisation has never been my strong point. I know the basics but when it comes to blogging I […]

The post SEO Basics For Bloggers – Domain Authority, Broken Links & More – Blogcentric Podcast Episode 12 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Kate had been blogging on and off for about a year when she discovered Marcus Sheridan. Now after five years of blogging the Marcus Sheridan way she’s getting traffic to her Pet Sitters Ireland site and more importantly, getting customers from her blog. Listen Below To Find Out How She Gets Customers From Her Blog   It’s […]

The post How To Get Customers From Your Blog: With Kate McQuillan – Episode 11 Blogcentric Podcast appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Is your blogging writing style consistent? Do you know when to capitalise your headlines and when not to? What about numbers? Should you use the number itself or spell it out? What about numbers? Should you use the number itself or spell it out? These are some of the questions I discuss in episode 10 of […]

The post How To Create A Written Style Guide For Your Blog – Blogcentric Episode 10 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Is your blog memorable? When people visit it for the second time to they recognise where they are? If you aren’t sure this episode of the Blogcentric podcast is for you. I’ve developed a loose visual style guide for my blog over time but it’s time for me to formalise it. Having consistent visuals on your […]

The post How To Create A Visual Style Guide For Your Blog – Blogcentric Episode 9 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

What is the benefit of blogging for business? That’s the topic of this weeks Blogcentric podcast. Graham was working in a market research in 2009 when he started his blog. He had a lot of insights into retail but how could he persuade other people of that? The solution was to start a blog. 7 […]

The post The Benefits Of Blogging For Business: An Interview With Graham Soult – Blogcentric Episode 8 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

This week’s episode of Blogcentric is a blogging challenge. Rather than letting the new year slip in without a word this year I’m planning a welcome to 2016 post. If you want to join me in this challenge listen below for 6 ideas for posts. If you write a posts as a result of this blogging challenge I’d […]

The post Blogging Challenge: Welcome 2016 – 6 Ideas – Blogcentric episode 7 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.