When Joanne left her job to bring up her Children she thought it would be idyllic, she thought she’d bake bread every day. Instead, she found she needed something else to engage her brain so she started a party bag business. Joanne now runs two businesses and blogs almost every day. We met at an […]

The post Blogging Your Experience – An Interview With Joanne Dewberry – Blogcentric Episode 6 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

For years I was making all the goal setting mistakes. I got measurement wrong, I focussed on the wrong stats, spent too long looking at them and chased the wrong goals. I know I’m not alone. I see bloggers obsessing about traffic without looking deeper all the time. It’s an easy mistake to make and […]

The post Are You Making These Goal Setting Mistakes On Your Blog? – Blogcentric Episode 5 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

This week we’re looking at how to create a social media promotion schedule for your blog. You spend hours and hours writing content for your blog, then you share it out on your social channels and it’s on to the next post. But that old content can still be working for you. In this weeks […]

The post How To Create A Social Media Promotion Schedule For Your Blog [Podcast] – Blogcentric Episode 4 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Eamonn was sitting in the corner scribbling in a notebook. I glanced, decided not to disturb him and went back to chat to the other Sage Business Experts. We were in Newcastle at the headquarters of Sage. Eamonn, myself and the other Irish Sage experts had flown in very early in the morning, the flight […]

The post The Power Of Storytelling For Your Blog – Blogcentric Episode 3 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Last week’s podcast was a bit of a downer. We looked for the worst stuff on our blogs and challenged ourselves to make some of those posts better. I thought we’d flip it this week and look at how we can get the most from our best content. The content that people love to read […]

The post How To Supercharge Your Most Popular Content – Blogcentric Episode 2 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Will you join me in my challenge? The Blogcentric podcast shares my stories and ideas as I strive to make my blog a better blog. I’m challenging myself and I’m challenging you to improve your blog one week at a time. There’s been something that has been bugging me for a long time. It’s a […]

The post Blogcentric Episode 1: Improve Your Blog – Bite The Bullet, Have A Clearout appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.