About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

• Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
• Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
• How to think through new tools and tactics to become a more effective virtual speaker.
• How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

• Visit Patrick’s personal website and download a free sample of his book.
• Visit the Patchbay Media website
• Follow Patrick on Twitter
• Connect with Patrick on LinkedIn
• Subscribe to Patrick’s newsletter
• Purchase Patrick’s new book Zoom Out: The Video-First Playbook

Resources mentioned

Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About this episode

In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.

Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.

Key takeaways

• How to future-proof an organization?
• How does digital marketing fit into the concept of future-proofing?
• How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?
• What is the biggest opportunity with social media data that is not being used today by most businesses?

Connect with Terry

• Find out what Future Proof Advisors is all about
• Future Proof Advisors company LinkedIn page
• Follow Terry on Twitter
• Connect with Terry on LinkedIn

Resources mentioned

Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About this episode

In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. 

In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.

Key takeaways

• How to make websites accessible to people with disabilities?
• How to add accessibility to your SEO service offerings?
• How to test your site for accessibility?
• How to convince and push your clients to take action?
• How to encourage your clients to write about various topics?
• Where to find templates to help make your site more accessible?
• Where to find a beginner’s guide to accessibility?

Connect with Lea Scudamore

• Find out what Aimclear is all about.
• Follow Lea on Twitter
• Connect with Lea on LinkedIn

Linked resources

Available on podcast webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About this episode

In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. 

In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. 

With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.

Key Takeaways

• How to leverage the G.R.I.T. Marketing Method to gain influence.
• How to be successful as an in-house catalyst for digital marketing change.
• How to grow your own career and your ability to influence your audience.
• How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.
• How to develop a Map of Influence that identifies all the ways you can make an impact.
• How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.
• Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)

Connect with Christina del Villar
Check out her website
Follow her on Twitter
Connect with Christina on LinkedIn

Links mentioned

Available on podcast webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.

Key Takeaways: 

Tom unpacks:

• How to kickstart a project with an organization to create and build momentum
• Help the client’s marketers (who are often in the weeds) communicate with the C-suite
• How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.

Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. 

We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.

Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:

Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. 

With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. 

Connect with Tom Critchlow

Check out his website
Follow him on Twitter
Learn more about SEO MBA

Links mentioned

Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.

Key Takeaways: 

• Learn how you can work on your communication skills to become more successful at persuading others.
• Hear about how becoming a better communicator can elevate your personal brand.
• How, as an introvert, can you easily earn confidence in public speaking and storytelling?
• Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. 

Links Mentioned:

Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller, President and CEO of Marketing Mojo.

Key Takeaways: 

• How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.
• How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.
• Tips for integrating the marketing and sales efforts at your organization or client’s organization. 
• Her tips for getting her strategies implemented when it involves IT departments. 

Connect with Janet

• Check out her Data First Marketing book
• Learn more about MarketingMojo
• Follow Janet on Twitter
• Connect with Janet on LinkedIn

Links mentioned
Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Learn more about how to target the Latinx Community with Javier von Westphalen from Emergent Element.

Key Takeaways: 

• What is the most common mistake in global brands when targeting different cultures?
• We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
• How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. 
• How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  

Connect with Javier

• Check out Javier’s website
• Follow Javier on Twitter
• Connect with Javier on LinkedIn and Facebook
• Contact him by phone (410) 989-5484

Resources Mentioned

Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. 

Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . 

Key Takeaways: 

• How to track the lifecycle of an idea and vet it’s potential success before implementing.
• Why you should always track how those ideas drive ROI.  
• How important is to have an Ideal Customer Profile (ICP) to organize your strategy.
• How content marketing can shift interest in your brand.

Connect with Lori

• Check out Fleetio 
• Connect with her on  LinkedIn
• Follow Lori on Twitter 

Links mentioned
Find on episode webpage.

Send us a text

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!