Digital Marketplace

Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo. Founded in 1998, Aprimo is a category-leading provider of marketing operations management solutions that enable marketers to manage the five essentials of marketing: planning, spending, creation, distribution, and performance. Aprimo's comprehensive suite maximizes the effectiveness, accountability and overall value of a company's marketing investment.

Today on Digital Marketplace we speak with Henry Bruce, SVP of Marketing Contently. Bruce is a seasoned B2B sales and marketing veteran. He also has substantial experience as a buyer and user of SaaS-based marketing platforms. In his new role, Bruce leads Contently’s go-to-market strategy and positioning, revenue and product marketing, marketing communications and analyst relations. One of Bruce’s key objectives is to elevate Contently’s brand and positioning in the marketplace by leveraging Contently’s unparalleled thought leadership and client success. Contently is the content marketing solution of choice for the world’s most valuable brands. We help global enterprises deliver superior customer experiences with engaging and accountable content that builds trust, intimacy and loyal customer relationships. The Contently Suite is the industry’s only solution that fuses art with science, by integrating technology, talent and strategy into one unified approach to achieve content mastery.

Today on Digital Marketplace we speak with Peter Loibl of Concured. Loibl’s reputation stems from his early-stage involvement in the Content Marketing Institute (CMI), serving as the media company’s first Vice President of Sales and publisher of Chief Content Officer magazine. Loibl played an integral role in CMI’s rapid growth, negotiation and eventual acquisition for $17.6 Million + profitability earn-out in 2016 by United Business Media (UBM), where he was promoted to oversee business development for a number of their leading US events, in addition to his leadership duties at the Content Marketing Institute.

Today on Digital Marketplace we speak with Randy Wootton, the CEO of Percolate. Randy has been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of leading predictive marketing platform Rocket Fuel, where he re-positioned the company and led its sale to Sizmek. During his career, Randy has held senior positions at Microsoft and Salesforce. He serves on the Board of Directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John’s College and the U.S. Naval Academy.

Today on Digital Marketplace we speak with Annie Gudorf and Ann Hagner from Walker Sands. Annie is a partner at Walker Sands and leads the firm's Seattle office. Outside of focusing on growing Walker Sands' presence in Seattle and across the West Coast, she manages a talented team in the agency's enterprise software/professional services practice area with the goal of delivering creative and strategic programs for clients. Ann practices purpose-driven design to connect brands with people. As Art Director at Walker Sands, she leads the agency's design and video teams, working across the PR, digital and creative services to conceive and develop digital experiences, content marketing assets, engaging video content and brand identity systems that are motivated by creative strategy and align user needs with client business objectives.

Frank Watson speaks with Kana Roberts, Affiliate Marketing Manager at Microsoft, who keynoted the recent AMDays 2018 conference talking about how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions

We learn when did Microsoft start their affiliate program and what products were offered? What is the most popular product sold through affiliates now? Plus, any differences between countries and the steps Microsoft takes to address fraud?

Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.
Check out our interview with Loren below, as he gives us some key takeaways from his session: “AI and Machine Learning Technologies: What They Mean for Marketers Today and in the Future” and shares some upcoming news for 2018!

Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.
Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018!