Digital Marketplace

The field of video has exploded and collided with social media causing a new mutation in the field.  The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has evolved over the years on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

Bill Albert runs the largest User Experience Program in the United States at Bentley University. Daron Babin and Bill Albert discuss the unique opportunities the program offers students, and what Albert is hoping to get out of this year's conference on this special edition of Digital Marketplace on location at Conversion Conference 2016.

Majestic as an SEO Tool is discussed as Majestic’s U.S. Brand Ambassador Mel Carson talks about his most recent project he’s been working on, involving broadening the audience for Majestic. Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you’re in marketing, SEO, or even PR, Majestic can fit into your digital marketing tool belt!
Mel Carson has more than 12 years of experience in the digital marketing industry. He is the founder of Seattle-based Delightful Communications, a social media, digital PR and personal branding consultancy.  Mel Carson spent 7 years working as the Digital Marketing Evangelist at Microsoft Advertising building relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows and other events. In 2000, Mel began his digital advertising career as an editor at LookSmart, a search engine. He spent time at the 24/7 Search as an Account Director before moving to Microsoft in 2005. He was an important part of the team that helped plan & execute the UK roll-out of Microsoft adCenter in August 2006. That same year, Mel helped set up Microsoft Advertising’s Community Team, when it became apparent that Social Media Marketing was going to be huge. Mel has been a keynote speaker for several years, talking about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona and Tenerife. He has also lectured on MBA, MSc and online marketing courses at Cranfield School of Management and Birkbeck College – part of London University.

Comprehensive Search and SEO Strategies plus Google’s algorithm updates, the importance of building personas, content marketing strategy, and of course, his own personal digital marketing predictions for 2016 as Kristen Matelski speaks with Personas Expert and Founder of iPullRank Michael King at the Dallas Digital Summit 2015.

One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.

Talkin Native Advertising Campaigns and Orange Is the New Black as we hear from the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel. She gives us the inside scoop to Kristien Matelski of Vizion Interactive on native advertising, her experience working on native ad campaigns such as Netflix’s “Orange Is the New Black”, and her own predictions for native advertising in the New Year!

###pTime Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times’s T Brand Studio, where she created the OMMA Award winning “Women Inmates” piece for Netflix’s Orange Is The New Black.

Talking the The Future of Content Marketing including Holistic SEO as Kristien Matelski of Vizion Interactive speaks with Vizion Interactive Digital Marketing Strategist Shanti Shunn.

Shanti has managed large-scale marketing programs, including all digital channels for companies large and small. His self-admitted passion however, has always been on the melding of technology and SEO foundations, including how it all fits within an overall businesses channel mix.

Uniqueness, Belonging, and Marketing to the Individual as Kristien Matelski of Vizion Interactive speaks with Microsoft Behavioral Scientist Matt Wallaert. Learn from Matt about brand identity, and about the importance of making the user feel unique like a snowflake, while at the same time secure and part of a group, like a blizzard. Matt also has his own digital marketing predictions for 2016.

Matt is a behavioral scientist and entrepreneur who works at the intersection of technology and human behavior. After two successful exits, he joined Microsoft’s Bing to focus on adapting technologies to work naturally with existing paradigms of behavior to aid in both decision making and task completion, and to broaden how search removes obstacles and enables people to take action on their ideas, questions, and desires. A proponent of dual process theory, Wallaert is a passionate advocate for a methodological approach to behavior change using technology.

Paid Ads Increasing Organic Rankings as Kristien Matelski of Vizion Interactive speaks with Globe Runner Digital Strategist Bill Hartzer. We hear best practices for using paid advertising to increase organic rankings. Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings?

Bill Hartzer is the Senior SEO Strategist at Globe Runner. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and the PubCon conferences. Bill writes frequently for Search Engine Watch, Search Engine Guide, and is regularly published in many online publications. He maintains a blog on his website, www.BillHartzer.com, and is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association. He has over 18 years of search engine marketing, SEO, and social media marketing experience.

With April 21 fast approaching, Frank Watson talks to Internet Marketing INCs Benj Arriola about what website owners should be doing to be ready for Google’s roll out of their new Mobile algorithm. Plus, Benj discusses what warnings or recommendations do you have for people hoping to optimize for mobile rankings. What CMS platforms do you think make mobile optimization easieras well as tools he would recommend people use?

Benj Arriola, the Vice President of SEO of Internet Marketing Inc, speaks with our host ( ‎Vice President, Development and IT at Internet Marketing Ninjas) Thom Craver to discuss topics such as marketing dollars for a local business and managing user-generated content to work in your favor. They discuss marketing insights including local SEO, how to handle positive and negative reviews, user generated content, and how traditional and digital media work together.