Digital Minute – the latest digital marketing news and analysis

LinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’.

The feature will allow brands to upload lists of the companies they already work with, or would like to work with in the future. This data will then be cross-referenced, allowing marketers the ability to grab the attention of the most relevant decision makers.

With LinkedIn now having more than 414 million members worldwide, the platform is looking for ways to make it easier for advertisers to find the people that they want to attract, in the hope of sparking an interest from B2B marketers.

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Snapchat has announced it will be shortly unveiling its very own e-commerce platform.

Chloe Rushworth, Senior PR Campaign Manager at Stickyeyes discusses how the move looks to entice non-content publishing brands to the video messaging application.

With over 100 million daily active users and more than 7 billion views every day, should Snapchat be a part of your brands 2016 ad budget?

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Google has introduced an update to its mobile search results that could affect your brands search visibility.

This update comes from Google's vision to facilitate what they call 'micro moments', a short session, fulfilled on a mobile device, to obtain an immediate answer.

Heather Healy, Marketing Communications Director at Stickyeyes, discusses how this latest update has the potential to reduce traffic for competitor brands - http://www.stickyeyes.com/2016/02/09/google-takes-on-the-travel-guides-but-the-impact-goes-much-further-than-that/

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Facebook has pushed ahead with trials of its latest initiative 'Canvas' and launched 'Sports Stadium'.

Canvas is a mobile ad platform that allows advertisers to create a ‘miniature version’ of their website within the Facebook app.

Sports Stadium will collate content from a variety of users, journalists and brands about a specific sporting event, offering huge potential for those brands that are big on reactive marketing.

We have delved deeper into the importance of reactive marketing in our latest whitepaper http://www.stickyeyes.com/intelligence/why-you-need-to-be-proactive-about-reactive-marketing/.

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Twitter may have stolen the headlines with news of a possible increase to 10,000 characters, but there were two other big announcements that you might have missed.

Twitter also rolled out its 'conversational ads' format to advertisers, which combines video polls, hashtags and content to provide brands with new calls to action for their audiences.

Facebook meanwhile has also been busy in the first week back, with the launch of Facebook Live. When fully rolled out, this will provide brands with a platform from which to stream live video content.

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We have had yet another fantastic year in 2015, with Digital Minute covering plenty of the big stories in digital. But, as you’ll see, it isn’t always as easy as we make it look!

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Changes to the way in which Google displays mobile apps in search results could make it easier for brands to get their mobile applications discovered.

Google will essentially start 'streaming' applications from the Google Play store to mobile users, meaning that they won't have to download an app to their device just to access the content.

The development could be a huge benefit to brands that rely heavily on their mobile app, and we have explained why at http://www.stickyeyes.com/2015/12/14/google-updates-app-indexing-and-supports-brands-in-reaching-mobile-audiences/

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Google has been accused of 'burying' TripAdvisor and Yelp in search results, after the two review sites appeared to disappear from search results.

Searches for popular landmarks, even those including the Trip Advisor or Yelp brands in the search query, resulted in only Google reviews being returned in the search results.

Both companies accused the search engine of being anti-competitive, whilst Google itself claimed that the results were due to a glitch in a recent algorithm update – something it was working to resolve.

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New figures from Sky suggest that a more targeted approach to television ads has driven significant value for its advertisers.

Sky has revealed some intriguing data from it's new AdSmart initiative, which sees broadcast advertisements being more carefully targeted to customers based on their viewing habits and demographic profiles.

The initiative has so far delivered better value for brands, lending further weight to the arguments for people-based marketing.

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The rise of ad blocking software has now given online users the ability to control how they interact with digital advertising.

The advantage for users is an undisrupted browsing experience, however it can cause issues for advertisers and brands.

Statistics have led to growing concerns for content publishers with traditional ad revenue falling, nonetheless this presents huge opportunities for brands that are investing in creating quality branded content.

We have looked at what this could mean in more detail at: http://www.stickyeyes.com/2015/10/21/...

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