Digital Minute – the latest digital marketing news and analysis

Twitter is hoping that it can attract new users to the platform and appease Wall Street, in yet another move away from its traditional "timeline" format.

Moments is designed to allow users to follow key news stories and events, without having to follow specific individuals or hashtags.

Twitter believes that Moments will help it to cement its position as a leading point of news discovery, and we have looked at what this could mean in more detail at http://www.stickyeyes.com/2015/10/20/is-this-the-moment-when-twitter-halts-its-share-price-slide/

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Google has followed the lead of Facebook by allowing brands to match the data that they hold about their customers to the data that it holds about its users.

Customer Match will allow brands to not only learn more about how their customers behave online, but to also identify new audience groups to which they can serve highly targeted ads.

Here’s what you need to know. http://www.stickyeyes.com/2015/10/06/what-you-need-to-know-about-google-customer-match/

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Nescafé has caused something of a stir by announcing that they will be ditching their dot com website and transferring their digital presence to the blogging platform, Tumblr.

The brand has claimed that the switch to Tumblr is part of a focus on "creating real life conversations with people", instead of simply "talking to" it's customers through a traditional dot com website.

But will other brands really be be tempted to give up control of their digital presence to more social and interactive platforms? We've discussed this over at http://www.stickyeyes.com/2015/09/22/will-other-brands-follow-nescafe-and-ditch-the-dotcom/

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Websites that serve interstitial ads to promote a mobile application will be stripped of their mobile friendly tag from November, Google has confirmed.

From the 1st of November sites that promote their native app through large banners or overlays that cover page content will be stripped of the all-important mobile friendly tag

And with Google confirming that since April mobile friendliness is part of it’s search algorithm losing the tag could have a massively detrimental impact on search ranking and overall site traffic

We have explained the change in more detail, and provided a quick fix to make sure that your site isn't caught out, over at http://www.stickyeyes.com/2015/09/08/sites-with-app-interstitials-will-lose-mobile-friendly-tag

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Google is reportedly in discussions with advertisers over the potential introduction of video ads to sponsored search results.

The trial is a response to both rival search engines and social media platforms trialing video advertising formats and, should it be fully adopted, it has huge revenue potential for Google. We’ve explored more on what this means at http://www.stickyeyes.com/2015/08/25/could-video-be-the-next-money-maker-for-google/.

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Instagram has finally opened itself up to potential advertisers, after it activated a new API that will allow more brands to start scheduling sponsored content campaigns.

Whilst sponsored content had been reserved for big brands with a reported $50,000 minumum spend, Instagram has now opened itself up for more brands to start reaching out to users of the photo sharing site.

But should brands start racing towards Instagram with their ad budgets? We have explored just what the changes mean over on our blog: http://www.stickyeyes.com/2015/08/11/instagram-opens-its-ad-platform-as-it-sets-a-course-to-become-the-king-of-mobile

You can also sign-up for our forthcoming Social Media Advertising Report, which will explain just what it takes to succeed with social media advertising and content distribution.

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Instagram has recently made changes to its desktop search, in what could be an attempt to capitalise on the popularity of branded visual content.

With Instagram keen to appeal to more brands as a place for distributing content, could a more seamless transition between desktop and mobile be critical for the image sharing service?

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Facebook has launched not one, but two new video developments in recent weeks in its quest to challenge YouTube's dominance in online video.

The introduction of a fully-interactive 360-degree video ad, navigated exclusively with the users finger, as well as a new video player which allows users to detach a video from the News Feed will have a huge impact on Facebook's ever increasing ad revenue and overall video audience.

But, what are the opportunities for brands? We explore in more detail at http://www.stickyeyes.com/2015/07/14/how-can-facebooks-video-developments-benefit-your-brand/

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Google has confirmed that an algorithm update last week was not related to Panda, with early indications suggesting that this is yet another content related update.

The search engine has remained tight-lipped on reports of an update, only to confirm that it did launch one last week that was not related to Panda.

Early indications have suggested that media publishers were the big winners, and we explore the story in more detail at http://www.stickyeyes.com/2015/06/30/google-rolls-out-non-panda-update/

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Facebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook.

This ‘buy’ button will allow consumers to easily purchase items they see on their News Feed or on Pages, without having to leave Facebook to complete the transaction.

Other social networks are also getting in on the act, with Pinterest ready to roll out a very similar model shortly, so what are the opportunities? We have explore the story in more detail at http://www.stickyeyes.com/2015/06/16/facebook-introduces-buy-button-for-shopify-merchants/

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