Digital Packaging Disruption

Dustin talks with HP Indigo’s Elad Zmora about the new technology of HP and the bets they are making in the future of packaging and labels. They also talk about what the price of change actually is to bring in digital equipment, how much waste is actually present in the packaging workflow, and the biggest threat that exists to Converters now and in the future.

Depending on who you ask, digital packaging can mean several things to several people. From introducing new press technology to bringing in a digital inbound methodology, it is the stage of your company’s journey that largely define the digital experience in packaging. Dustin breaks down embracing the vision of what’s possible when it comes to integrating digital into your packaging business and why starting with the Press is usually the worst move you can do when you begin the transformation.

In this week’s DPD Live Dustin and Sean discuss with the live audience why packaging needs greater sustainability, the role of the OEM in helping push sustainable initiatives, and the role digital plays in creating a more sustainable infrastructure.

We also go into the importance of breaking out the digital program of your business from the analog and how you can take smaller steps into a digital experience without having to make huge capital expenditures at the outset.

Dustin and Dave host DPD Live where they discuss the evolving sales and marketing role in digital packaging. The talk about the shift of using packaging even more as a marketing tool, how the packager can help get their brand partner thinking about digital, and differentiating from your competitors through positioning digital the right way.

https://us02web.zoom.us/meeting/register/tZIodOyvqT0jHtxAHJ9nqtj1LTGz-KOaWBak 

Dustin is joined by Sean Marske, a disruptor in digitally printed packaging since before disruption was a thing.  Sean introduced the industry’s first full color, roll-fed inkjet digital label printer in 1998 and founded Memjet Labels in 2006.  Sean and Dustin discuss how far the industry has come and how much runway still exists for those seeking to disrupt!

Evelio Mattos joins Dustin and the gang for DPD Live to discuss the evolution of experienced-based packaging. They also talk about landing with Supply Chain Optimization (SCO), retaining with experience-based packaging, and why experiencing-based is accelerating SCO demand.

Dustin connects with Douglas Gibson, Founder & CEO of Infigo a SaaS business specializing in web to pack and moving the print buyer’s journey to the cloud.  They discuss the evolution of the packaging buying process and how the new buyer is looking for a streamlined experience on their terms.

Dustin and David discuss the importance of developing GTM in a diverse niche like digital packaging.  It’s likely you or your team are chasing down the wrong opportunities, unless you have clearly defined  your target audience, your company’s why, the product/service you provide and what differentiates you from the competition.

This recorded episode of DPD Live focuses on an introduction to automation, why it is necessary to keep up with digital packaging’s trajectory, and what today’s buyers are looking for. Software experts from Labelhub and Infigo jumped in to share their thoughts in addition to several packaging converters.

Dustin jumps on to share some thoughts on go-to-market strategy and why it’s critical to heavy up on GTM in a space like digital packaging where there is so much opportunity