Michael Luciani, CEO, The Tuesday Company talks about the use of their Team app that was instrumental in flipping the House in 2018.  The keys were creating a user-friendly interface to address challenges of organizing and motivating volunteers, ease of coordinating with multiple groups, engaging low-propensity voters, and encouraging sharing of campaign related digital content across all generations.

@TuesdayCompany

TuesdayCompany.com

Rob Griffin, Co-Founder and Chief Technology Officer, Tovo Labs brings years of experience working in the digital media world to creating more robust political and advocacy campaigns.  We talk about micro-targeting fundraising appeals, overcoming the stigma of using big data by using it in an appropriate way to inform and persuade, piercing the media bubble, best practices for digital targeting, and optimizing digital ad experiences with constituents across all media.

Tovo Labs

Anthony Constantino, Co-Founder, StickerMule reminds us of all the surfaces where stickers can be placed to promote a candidate, cause, and upcoming election, as well as identify those who have taken an action like attending a rally or voting.  Stickers are easy to mail, can be an inexpensive reward for supplying an email and mailing address, and can be used to promote action on social media.

@stickermule

StickerMule

Patti Russo, Executive Director, Women's Campaign School at Yale University has helped women run for public office for 25 years.  We talk about challenges for women running for president as well as down ballot, characteristics of successful candidates, the value of support from male constituents, explosion of minority women running for office, and the need for Republicans to figure out a better way to encourage more women to consider public office.

@WCS_at_Yale

#election2020

Women's Campaign School at Yale

Adam Probolsky, President, Probolsky Research has published results from a survey asking California voters if they support Kamala Harris' run for president in 2020.  The survey reveals the strong support Harris has from Asian, Black, Latino and younger voters 18-39 as well as from Democratic and Independent voters.  While Republicans were more likely to respond to the survey online compared to mobile, they were overwhelmingly against her running.

@ProbolskyRsrch

#KamalaHarris2020

Probolosky Research

Mike Madrid, Principal, GrassrootsLab has long studied behavior of Latino and Asian American Pacific Islander voters.  He reflects on how 2018 was an unusual year for voter turnout making it even harder to predict what will happen in 2020.  While voter preference seems to break as much by ethnicity as by age, Mike reminds us that a large portion of the Latino community is under 35.  He is also hopeful that voter turnout will be driven more by affirmation of values than out of fear.

@Madrid_Mike

GrassrootsLab.com

Nick Martin, CEO, Datagenomix is a self-described political data nerd and determined to bring big data to small state and local political campaigns.  Using their new tool topplr, observations about social behavior can be incorporated into analysis of voter intention resulting in smarter digital campaign ad buys on Facebook.  This provides strategists, candidates and campaign managers real time feedback to inform additional message creation and multimedia ad buys.

@topplrUSA

@datagenomix

topplr.com

Datagenomix.com

Kenny Day, AirsNext has designed a multi-media platform for creating and aggregating social media content from politicians and thought-leaders to facilitate hearing, seeing and sharing by a wider audience.  Kenny knows the value of storytelling and expressing an authentic narrative.  He and his team are focused on helping elected officials, advocates and stakeholders inside and outside the Beltway, to publish compelling content that can be found more easily.

@AirsNext

AirsNext.com

Steven Alembik, Founder, SMA Communications is an expert on voter data and how it is collected, stored, and made accessible by each individual state.  Steven talks about the need to clean up the data on voter rolls using related data bases to track such things as new addresses and deaths to reduce misuse of absentee ballots.  Steven also points out that living in Florida, he has seen, up close, trouble tabulating all ballots, another challenge to make sure every vote counts.

@SMACOMM

SMA Communications

Matt McMillan, CEO and Founder, Buzzmaker shares insights about the intersection of engaging content with on-message content in 2018 political campaigns and talks about candidates who used social media like Facebook and Instagram to reach voters with authentic, relevant messages. While there is a continuing need for high quality political and advocacy television ads, Matt emphasizes that using online ads is a key way to find voters, test messaging and targeting, and respond quickly.

@WeAreBuzzmaker

Buzzmaker.net