Sean Duggan, VP Advertising, Pandora reflects on the trends that influence the increasing use of mobile audio ads by candidates and advocates to target desirable voters.  Once seen as part of the digital media buy, traditional media buyers are starting to include Pandora ads in addition to television and radio ads to reach voters for increasing name recognition and driving calls to action.

PandoraForBrands.com

Thomas Peters, Founder and CEO, uCampaign talks about their RumbleUp offering which is a peer-to-peer texting environment that proved very successful in 2018 campaigns for engaging voters and driving turnout.  The solution was even used in parts of Florida hard hit by the hurricane to make sure people knew where to vote.  This is a tool that candidates are embracing and enhances and informs other forms of outreach like email, phone banks, and direct mail.

@ucampaignupdate

RumbleUp.com

Bonnie Siegel, Founder, Political Branding Associates worked with many campaigns in 2018 including the successful re-election of Republican Ted Cruz for Senate in Texas against the Democratic candidate Beto O'Rourke.  Bonnie talks about the need to keep the candidate's brand fresh on the ground and on social media, combating a campaign that has drawn national attention, and the power of a candidate's logo to define their strengths.

Political Branding Associates

Pete Martin, Founder and CEO, Votem Corp. is focused on making it easier for people to register and vote particularly on their mobile devices taking advantage of a secure mobile blockchain voting platform.  With the acquisition of Everyone Counts, Votem is expanding the universe of those who are being offered the opportunity to vote online.  With a just announced online voter guide and online ballot being developed for Los Angeles County voters, the move to bringing the election process into the 21st Century is starting to gain momentum. 

@VotemPete

Votem

Naseem Makiya, CEO, Outvote understands the value of making it easy for campaign volunteers to leverage their own networks as well as reach out to other voters using SMS and a smart campaign app to raise funds, send event invitations, recruit other volunteers and get out the vote.  In the final weeks of the campaign season, Outvote is encouraging people to support Democratic campaigns and find friends who live in swing districts to encourage them to vote.

@JoinOutVote

Outvote.io

Alex Przybelski, Client Strategist, Phone2Action helps put into perspective past, current and future methods of engaging voters, organizing protests, and driving action.  Alex talks about impact when constituents tell their own stories and how pop-up protests are increasingly becoming part of the activism landscape.  

@Phone2Action

Phone2Action

Mark Mellman, President, The Mellman Group has been a political consultant and pollster for 20 years and shines a light on negative and attack ads and why they can be effective, finding the line between accuracy and inaccuracy in political ads, and the example of the Sanctuary City ads that are misleading voters about non-existent policies.  Mark addresses how negative ads can de-mobilize voters and the responsibility of political media consultants to not promote falsehoods.

The Mellman Group

Reed Galen, independent political consultant and chief strategist for SAM, the Serve America Movement, talks about how current events are driving interest in finding an alternative to the Republican and Democratic parties.  With an eye on the changes that can be influenced at the state and local level, SAM is getting candidates on the ballot and building state parties to raise money and build awareness about 2019 and 2020 opportunities.

@reedgalen

Join SAM

Frost Prioleau, CEO, Simpli.fi shares his insights about the value of real time programmatic ad buying to help political and advocacy campaigns find the right person at the right time and in the right place and why reaching voters in the moment that matters the most is the way to break through the ad clutter.  He also talks about the value of geo-fencing for driving fundraising and getting out the vote as well as building a stronger volunteer base with event targeting.

@Simpli_fi

Simpli.fi

Domonique James, founder, Politics with Purpose emphasizes best practices for fundraising and persuasion for down ballot candidates as they get close to the date when constituents can begin to vote.  With experience as a field organizer with President Obama, Domonique knows that local issues are what voters really care about and the advantages and limitations of nationalizing a campaign.  She also underscores the need for a multi-channel plan from text messaging and email to digital and tv ads to reach voters of all ages.    

Politics with Purpose