Penny Wing, CEO and Founder, Brojure talks about her San Diego based start-up that is offering easy to use tools to create micro-sites to present a campaign narrative in words, sound, images and video and provide easy to share engaging content to an interested community.

@Brojure

Brojure.com

Kelley Moran, Moran & Associates talks about using sound chips on direct mail pieces for candidates and causes to reinforce the message and provide something that can be targeted to specific audiences and shared with friends and family.

COPS Voter Guide

#AAPCLA

Tom Norris, president, 406 Enterprises on the value of celebrity endorsements, motivating the loyal base, and persuading "soft" Democrats and Republicans, swing and independent voters.

406 Enterprises

Seth Bannon, founder and CEO, Amicus talks about using digital tools to accomplish traditional organizing objectives by encouraging peer to peer communication.  With both a postcard and phone bank solution, Seth sees smarter ways to attract and engage volunteers.

@SethBannon

@AmicusHQ

Amicus

Chris Wilson, Partner and CEO, Wilson Perkins Allen Opinion Research and former Ted Cruz for President 2016 campaign director of research and analytics shares stories about how the campaign used big data and local insights to raise money, persuade voters and turn out the vote.

@WilsonWPA

@WPAResearch

Wilson Perkins Allen Opinion Research

Related Washington Post Article: Cruz campaign credits psychological data and analytics for its rising success

Sam Lozier, Client Services Team Lead, Revolution Messaging addresses concerns about abuses by the Trump campaign which is sending unsolicited text messages and how the FCC has tightened the rules about opt-in texting.  Sam also talks about ways to get permission to send campaign text messages for mobilization and fundraising to voters who have shown a willingness to be engaged with a campaign or cause.

@revmsg

Revolution Messaging

Ray Kingman, CEO and Founder, Semcasting talks about taking the direct mail model to the next level using IP and location targeting to address voters on any device, the challenge of finding disenfranchised voters, and how down ballot races can use online targeting to reach segments of voters not watching broadcast television.

@Semcasting

Semcasting

Colin Delany,

@epolitics

How to Use

ePolitics

Jed Dederick, Regional Vice President of Business Development, The Trade Desk on the opportunities to use programmatic ad buying for hyper-local voter targeting across all media platforms, supporting the goal of fewer but better political ads, and getting an accurate picture of how voters consume media.

@TheTradeDeskInc

The Trade Desk

Patrick Ruffini, Partner and Co-Founder, Echelon Insights and previous director of digital strategies for the RNC on creating the impression of a groundswell on Twitter and methods to reveal phony networks of supporters with examples from the Trump campaign.

@PatrickRuffini

@echeloninsights

#NeverTrump

Echelon Insights