Tom Norris, owner, 406 Enterprises with best practices for using mobile apps and mobile ads for reaching and interacting with voters including insights about the value of geo-targeting mobile ads to increase engagement.

406 Enterprises

Mike Moschella, Founder and CEO, Organizing Center, talks about the changing landscape of political and advocacy campaigns where television ads are not as effective and voters expect to interact with a campaign, no gate-keepers empower voters to share and engage, and moving from organizing to building leadership.

@mikemoschella

Organizing.Center

Bill Hillsman, Founder, North Woods Advertising on his experience working with candidates like Jesse Ventura, how difficult it is to find and persuade Independent voters, the new ways voters are able to express their anger, who is supporting Trump or Sanders, and concerns about click fraud and online ads.

@NWAdvertising

North Woods Advertising

Todd Schuble, Owner/CEO, The Locative on using geographic data about voters to improve understanding about population trends, media markets, density, and changes over time.  Also challenges faced by local governments to make infrastructure data available and finding funds to support analysis in such cases as lead contamination in Flint Michigan.

The Locative

John Balduzzi, president, The Balduzzi Group on the value of direct mail for down ballot races, need to use authentic images in tv ads and mailers, and insider's reaction to the Ted Cruz "voter violation" controversial direct mail piece sent out in Iowa.

@JohnBalduzzi

The Balduzzi Group

Phil Noble, President, South Carolina New Democrats talks about what makes South Carolina voters unique, value of endorsements, and predictions about voter turnout in the upcoming SC primary compared to years past.

@SCNewDems

SC New Democrats

Michael Beach, co-founder, Targeted Victory with insights about who is watching the debates and when viewers drop off, running smarter campaigns using micro-targeting across all screens, and need to break old habits for campaigning to more efficiently use digital media.

@MichaelBeach

@targetedvictory

Targeted Victory

Mark Bryant, Vice President and General Manager, Politics and Advocacy, Ace Metrix points out that we have entered the age of data driven creative development for political ads, with insights about what kinds of ads Democrats, Republicans, and Independents are responding to with some details about reaction to current ads from Sanders, Clinton, Trump, Cruz, Kasich, and Carson. 

@Ace_Metrix

Ace Metrix

Shane Greer, Co-Owner and Co-Producer, Campaigns and Elections on the 2016 Reed Awards and Conference February 17-18 in Charleston, SC, growth of international campaign expertise, and trends in using digital and traditional means to persuade voters.

@ShaneGreer

@c_and_e

#reedawards

Campaigns and Elections

Colin Delany, founder, ePolitics reflects on the complex world of managing voter data, differences between how the DNC and RNC handle access to voter files, and whether angry candidates and voters need large crowds to fuel momentum.

@epolitics

ePolitics.com