What makes a hotel website more than just a digital brochure? In this episode of Travel Market Life, I sit down with Lucy Chase-Gardener from The Grove and David Ohandjanian of Up Hotel Agency. Lucy shares how The Grove’s website revamp blended stunning visuals with smooth user experience to boost direct bookings and reflect their refreshed brand, diving into the process of crafting a clear RFP aligned with business goals.

David explores the fast-changing digital landscape, from AI personalisation to mobile-first design, and why integrating CRM and booking engines is key to engaging travellers. Their project led to a 13% rise in conversions and halved bounce rates, showing how smart design drives revenue and connects with guests in a competitive market.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.