Dealership Fixit

Digital Sales Departments That Actually Work with Heather Deatherage


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Tired of watching leads die in your CRM?


In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability.


You’ll hear how to hire reps that don’t quit at the first objection, why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to prevent lead burnout.


Plus, Heather breaks down her proven 21-Day Follow-Up Plan — and why some of your salespeople probably shouldn’t be answering the phones.


Whether you’re building a BDC or fixing one that’s failing, this episode gives you a complete blueprint.

Listen on Spotify: ⁠https://spoti.fi/3N9lzfg⁠
Listen on Apple Podcasts: ⁠https://apple.co/43FoanX⁠
Watch the Interview: ⁠https://youtube.com/@dealershipfixit⁠
Connect with Heather: www.linkedin.com/in/heather-deatherage
Sponsor: ⁠https://dealers.motohunt.com⁠
Follow the Fixit Podcast: ⁠https://linktr.ee/dealershipfixit⁠

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Dealership FixitBy dealership fiXit

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