Digital Shelf Insider

The holiday season is almost here, are your strategies ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy sits down with Morgan McAlenney, VP of Commerce Growth & Business Development, and McCord Chapman, VP of Commerce & Omni Planning at Public Label, to unpack what US brands can expect this holiday season.

They explore how economic uncertainty, tariffs, and social platforms like TikTok are changing consumer behavior, which categories may thrive, and why value will matter more than price in 2025. Plus, hear their take on how AI is reshaping product discovery and what brands should be testing now to get ahead in 2026.

If you manage e-commerce campaigns, holiday promotions, or omnichannel strategies, this episode is packed with insights to help you navigate Q4 and make the most of the season. Don’t miss it!

Diwali is around the corner, and are your campaigns ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy chats with Bindu Sharma, Founder, and Hans Vivek, Co-Founder at World One Consulting, about how brands in India can grab festive shoppers’ attention and drive real sales.

They dive into the proven strategies D2C brands can use to convert festive shoppers, why bundle deals and urgency triggers work like magic, and how quick commerce is changing the game. Plus, get insights on how consumer behavior shifts during the festive season so you can plan smarter, not just earlier.

If you’re running a D2C brand or e-commerce strategy, this episode is packed with practical tips to make your Diwali campaigns convert. Don’t miss it!

Bindu Sharma has joined us before in episode 17 of the Digital Shelf Insider, diving deep into fashion, Indie brands, the evolution of retail in India, and the rise of quick commerce.

Is AI search the next big disruptor for e-commerce? In this episode of the Digital Shelf Insider Podcast, Marc Hubbard, E-Commerce Sales Leader with over 20 years in the CPG space, unpacks how AI, product discoverability, and retail media are rewriting the rules for brands.

Marc explains why Amazon’s dominance continues, how retail media networks are evolving, and why brands are struggling with fragmented benchmarks and data overload. He also shares why true hyper-personalization remains a content challenge, how AI search will change product discovery, and why proving incrementality in retail media is more critical than ever.

Whether you’re leading a CPG brand, managing retail media, or trying to navigate the search shift, this episode offers practical insights into where digital commerce is headed and how to stay competitive in 2025. Tune in to learn what it really takes to thrive on the digital shelf.

Welcome to a special MetricsCart insider episode of the Digital Shelf Insider podcast! We're doing things a little differently and taking you inside the world of MetricsCart with one of our own, Rohan Paul Philip, Lead, Product Strategy.

Ever wonder what it takes for a brand to truly stand out online in a world of AI chatbots and endless data? Rohan breaks down how the game has completely changed. We're talking about moving beyond just collecting data to getting real, actionable insights that help you make smarter decisions.

He shares some fascinating secrets, like why share of search is so underrated and why review monitoring is an absolute goldmine you might be ignoring. Plus, find out how we build our tech to handle everything from massive legacy brands with thousands of products to small, high-ticket luxury brands. And for all you brand managers and agencies out there, he even gives a sneak peek at the tools we're building to make your Mondays a whole lot easier.

Is TikTok Shop the next major force in e-commerce? In this episode of the Digital Shelf Insider Podcast, John Ghiorso, Co-Founder and CEO of VantaFive, breaks down how TikTok Shop is transforming from a Gen Z trend into a serious retail channel.

John shares why US social commerce finally has a shot at scale, what makes TikTok Shop different from other platforms, and how brands, both legacy and challenger, can build real success without chasing virality. He also explains why creators (not influencers) are the key to sustainable growth, and why a one-size-fits-all strategy just won’t work.

Whether you're launching your first TikTok Shop or trying to make sense of the hype, this episode is full of sharp insights and practical advice. Tune in to learn what it really takes to win on TikTok Shop in 2025.

How does a small skimboarding brand become the #1 seller in Amazon India's water sports category? In this episode of the Digital Shelf Insider Podcast, Francis Kurien, the founder of SkimB, shares his journey of building a niche brand from scratch. He talks about how he built the brand with authentic customer reviews and user-generated content to create a loyal community and drive growth, despite competing against larger players.

Francis also reveals the challenges of scaling the skimboards in a niche market and how his brand broke through and is now expanding internationally. This conversation offers a behind-the-scenes look at how innovation, community-building, and strategic e-commerce practices helped SkimB rise to the top. Tune in to hear Francis’s inspiring story of turning a passion project into a global brand.

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Kaushik Boruah, Business Head of CPG and Hospitality at LatentView Analytics, about how top CPG brands are turning smarter data into a competitive edge in 2025.

Kaushik dives deep into the most overlooked data blind spots in omnichannel execution, the shift from demographic to behavioral and contextual micro-segmentation, and the growing importance of consumer reviews in product innovation. He explains how legacy brands are learning from challenger brands and building personalized, insight-led customer experiences using underutilized enterprise data, AI, and real-time analytics.

The episode also uncovers how brands are redefining shopper marketing, differentiating it from retail media, and using tech partnerships to connect the dots across global trends, product development, and repeat purchases.

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Anil Gandharve, co-founder of Genrise.ai, about how agentic AI is reshaping the future of e-commerce content creation and optimization.

Anil breaks down what makes AI agents different from traditional assistants and shares how they’re helping brands go beyond basic automation to proactive, decision-capable systems. From managing marketplace style guides to aligning with brand tone and reducing hallucinations, Anil offers a clear picture of how agentic AI is solving real operational challenges for digital shelf teams.

The episode also covers how AI agents integrate with existing PIM, CMS, DAM, and syndication systems, helping brands avoid scattered AI tools and build a unified content strategy.

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Elizabeth Jain, Digital Marketing Team Lead at Eurow & O'Reilly Corporation, as they dive into the trends shaping the cleaning supplies category and the digital strategies that are driving growth.

From B2B e-commerce to D2C strategies, Elizabeth shares her expertise on marketing cleaning supplies across platforms like Amazon and Walmart, with a special focus on leveraging reviews, short-form video content, and micro-influencers to boost visibility. The conversation also explores how businesses in this niche are adapting to consumer preferences, seasonal trends, and the increasing demand for sustainability in cleaning products.

This episode is packed with practical insights for marketers in the B2B and D2C spaces, especially those involved in the cleaning supplies sector. 

Welcome to the twenty-fourth episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Shauna Pannone, Pre-Sales Solutions Director at ChannelEngine, to unpack how brands can win in the evolving world of online marketplaces and why smarter strategies are critical in 2025.

From marketplace dominance to the power of reviews, Shauna shares sharp, data-backed insights from ChannelEngine’s latest shopper behavior study to break down what’s working across Amazon, Walmart, and global platforms. She also sheds light on cross-border commerce, listing optimization, price sensitivity, and how AI and social commerce are reshaping digital shelves.

📥 Download the Shopper Behavior in Online Marketplaces Report by ChannelEngine: https://eu1.hubs.ly/H0jWH8D0

This episode is a must-listen for brand managers, e-commerce leaders, and retail teams looking to grow smarter, not just faster, on the world’s biggest marketplaces.