Digital Shelf Insider

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Yashita Shah, Founding Partner at Online Dukaan, to decode the rapid growth of quick commerce in India, from Blinkit to Zepto, and what it means for brands, retailers, and consumers.

From groceries to gold coin deliveries on Akshaya Tritiya, this episode explores how quick commerce is rapidly gaining a foothold, how consumer behavior is shifting, how platforms are adapting, and why profitability is no longer optional. Yashita shares real-world insights on product packaging, SKU rationalization, tier-2 city penetration, and how traditional retailers are reacting to this 10-minute delivery wave.

This episode is a must-listen for D2C founders, e-commerce strategists, FMCG brand teams, and anyone trying to stay competitive in India’s evolving online retail market.

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta sits down with Shama Hyder, Founder & CEO of Zen Media, global keynote speaker, and a pioneer in digital marketing, to unpack unfiltered truths about marketing, branding, AI, and consumer behavior in 2025.

In a world where every brand is shouting online, Shama explains why attention doesn’t equal relevance and why most brands still confuse marketing with advertising. You’ll hear how AI is moving us into an agentic future, why virality is overrated, and how creators are shaping the new rules of digital commerce.

This episode is for modern marketers, brand managers, and legacy brands looking to stay relevant in a hyper-saturated, algorithm-driven, AI-powered world.

Welcome to another value-packed episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta welcomes back François Maingret, Ecommerce Department Manager at Cleanis, for a no-fluff conversation on how brands can actually win when launching products on Amazon in 2025.

François brings firsthand operational insights and hard-earned lessons from managing e-commerce for a global brand. This episode is a must-hear for brands navigating Amazon's tougher landscape, saturated categories, higher fees, rising ad costs, and the flood of overseas sellers.

You’ll hear candid advice on the right kinds of products to launch, why margins matter more than growth hacks, and how to protect your brand from counterfeiters and unauthorized resellers.

Welcome to the twentieth episode the Digital Shelf Insider Podcast. In this thought-provoking episode, host Shreshta is joined by Vasundhara Jain, a brand strategist, e-commerce consultant, and growth advisor who’s worked with some of the most celebrated D2C startups in India. 

Her portfolio includes brands featured on Shark Tank India such as FAE Beauty, Hero Beauty, Sacred Grove, and many others in the lifestyle, health, and wellness categories.

This isn’t just another conversation about e-commerce. It’s a masterclass in how new-age Indian D2C brands can build long-lasting equity, scale smart with limited resources, and leverage storytelling to stand out in a crowded market.

Vasundhara unpacks how legacy FMCG giants differ from modern D2C players, the critical role of founder-market fit, and the often-overlooked power of customer conversations and authentic feedback loops.

She also touches upon growing trends in beauty and health, the impact of nano-influencers, and the secrets behind high-converting product pages.

In this exciting episode of Digital Shelf Insider podcast, Dr. Richardson, founder of Premium Growth Solutions and author, “Ramping Your Brand” shares his journey from being a cultural anthropologist to becoming one of the most sought-after advisors in the CPG (Consumer Packaged Goods) industry. His unique background helps him decode real consumer behavior and the hidden patterns that drive repeat purchase; the ultimate key to success for early-stage brands.

"Ramping Your Brand: How to Ride the Killer CPG Growth Curve" is a must-read for anyone serious about launching and scaling a CPG brand. Dr. Richardson outlines the unique rules early-stage brands must follow to grow exponentially without falling into the traps that traditional corporate thinking often sets. Using data-driven insights and real-world case studies, he explains the "skate ramp" approach to sustainable growth and how to transition from a small startup to a thriving, independent brand.

In this thought-provoking episode, your host Shreshta sits down with Meghan Corroon, the brilliant mind behind Clerdata, to dive deep into the evolving landscape of Retail Media, a space that's transforming how brands approach advertising and performance measurement.

Meghan brings a unique perspective, having transitioned from academia and global public policy work with the Bill & Melinda Gates Foundation to co-founding a data analytics powerhouse. Her journey is a testament to how traditional research methods and cutting-edge data science can drive innovation in today’s fast-paced e-commerce world.

Together, they unpack how the definition of retail media has shifted post-COVID, why the current ROI and ROAS metrics are outdated, and how brands can pivot toward incrementality; a more reliable way to measure true marketing impact.

Meghan also shares her take on the common misconceptions brands have, the pitfalls of platform-reported performance metrics, and the role economic volatility plays in shaping ad strategies.

Welcome to another exciting episode of Digital Shelf Insider! In this episode, our host Shreshta chats with Bindu Sharma, founder of World One Consulting and a seasoned retail expert with over two decades of experience.

From starting as a retail buyer to leading the growth of iconic brands across geographies, Bindu dives deep into the evolution of retail, the rise of e-commerce in India, and how homegrown brands are disrupting the space with innovation and agility. Whether you’re an aspiring entrepreneur, a retail professional, or just passionate about the e-commerce ecosystem, this episode is packed with actionable insights and inspiring stories.

In this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Aliett Buttelman, co-founder of the revolutionary beauty brand Fazit.

Discover how Fazit went from a digital startup in 2022 to a viral sensation, with its makeup patches making headlines after being spotted on Taylor Swift herself! From the early days of product innovation with skincare patches to expanding into major retail stores like CVS, Target, and Urban Outfitters; Aliett reveals the gritty behind-the-scenes journey of building a brand in the age of TikTok.

From bold moves to nostalgic branding and unexpected growth tactics, this episode is packed with actionable insights for brand builders, beauty lovers, and entrepreneurs alike.

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Meghana Duvvuri, Head of E-Commerce at phab. Meghana shares her fascinating journey from strategy and planning roles to leading e-commerce at one of India’s fastest-growing consumer brands. She dives deep into the rapid evolution of quick commerce in India, how consumer behavior is shifting, and the critical role of data, agility, and brand storytelling in today’s competitive landscape.

Throughout the conversation, Meghana provides valuable insights into how brands can navigate quick commerce, optimize digital shelf performance, and leverage user-generated content for growth. She also highlights the challenges of supply chain management, pricing strategies, and new product launches in a fast-moving market.

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Lauren Livak Gilbert, Executive Director at the Digital Shelf Institute (DSI). Lauren shares her incredible journey from working in college admissions to leading digital shelf strategies at Johnson & Johnson, working with Salsify, and now spearheading community-driven initiatives at The Digital Shelf Institute. She discusses the evolving landscape of e-commerce, the challenges brands face with data integration, and the critical role of cross-functional collaboration in digital commerce.

Throughout the conversation, Lauren provides deep insights into consumer behavior shifts, the impact of AI on e-commerce, and the importance of content strategy in optimizing digital shelf performance. She also emphasizes the need for brands to align internal teams, leverage consumer sentiment data, and adapt to new shopping behaviors influenced by AI-driven search and Rufus on Amazon.