Digital Value Creation

How do you tell your value story in 5 minutes? 
A good 5-minute value pitch mostly talks about your audience's needs. Never about yours. The first return on investment you will ever demonstrate to a client is the ROI on those 5 minutes of their time. 

If you waste their time, they will assume you will waste their money.

"Go Fast and Break Things" has been the mantra of disruptors since Facebook coined the term a decade ago. 
Speed does differentiate industry disruptors from incumbents.
But is going faster enough to win the digital transformation race? 
No. We need more than that.
Digital success needs the combination of speed, customer collaboration and positive business impact. Digital leaders like you and I must excel in all these three areas to win. Here is why.

The disruption impacted everyone but not everyone responded equally well. The pandemic, like any crisis, created winners and losers that ultimately can be traced back to a few factors. Here is my summary of what drove the changes in remote value creation.

As we all noticed in the last year, digital projects became an urgent priority at most companies. What was amazing was the speed at which these projects got under way and completed. Urgency became the biggest priority. In normal times there would have been a dozen competing priorities but in crisis mode, it simply became speed and value. Is it possible that project priorities could be that simple even in normal times? Could it just be speed and value? I think so. Here is why.

Some businesses complain that it is difficult to realize the hard benefits of digital programs. In fact, hard benefits seem elusive in many transformation initiatives. Why is that happening? Let's dive into the dynamics of typical corporate finance decisions for the answer.

In business school, a professor told us this: Businesses exist for only 2 reasons: 1) is to make the world better and 2) to turn a profit and not necessarily in that order. His entire course was built around the tangible and intangible value businesses create. 
As we think about value creation, both tangible and intangible value drivers become critical. Here's how...

Research shows that lack of digital skills is the main reason why 70% of digital transformations fall short of their goals. Unfortunately, this has been the case for years now. Why is the digital skill gap so hard to fill?

It has become quite a cliche by now that years of digital transformations got done in weeks. It is true of course, but the question remains -why? How come that companies that resisted digital transformation for years finally got on board? Here is what I think.

All digital transformations ultimately need to improve customer experience. Digital project's ultimate value is when they increase revenues and business growth through better customer interactions, loyalty, and higher value exchange. Customers buy more from businesses they trust. We all understand trust in human interactions. But what does Trust mean in the Digital World? Let's take a look

There is a paradox in digital transformation. The Digital Leaders seem to accelerate their transformation efforts and focus on scaling faster and broader. At the same time, digital laggards who are behind, do not have the same urgency. They seem to think they have all the time in the world and tend to pilot and experiment instead of scaling. The latest industry research shows that the digital laggards may never catch up. Here is why.