As search shifts from top ten lists to AI-generated overviews, a new optimisation strategy is emerging: Generative Engine Optimisation (GEO). In this episode, we unpack what GEO means, how it differs from traditional SEO, and what content creators and digital teams can do to stay visible in AI-driven search results. Clear, concise, and credible content is the name of the game – and we’ll show you how to play it.

In Episode 7 of Digitally Speaking, we shine a light on LinkedIn - possibly the most underused yet powerful social platform for small businesses. While many focus on Facebook, Instagram or TikTok, we're here to show you why LinkedIn deserves your attention. Packed with practical advice and encouragement, this episode just might change how you think about professional networking online.

In Episode 6 of Digitally Speaking, we explore the current relevance of hashtags in social media marketing. Are they still a vital tool for engagement, or have they lost their effectiveness? We discuss the evolution of hashtag usage, platform-specific trends, and provide practical advice for small businesses on how to adapt their strategies moving forward.

In Episode 5 of Digitally Speaking, we dive into the world of paid social media advertising - and how to actually make it work for your small business. From smart targeting (hint: “Stop talking to the world - the world doesn’t care”) to spying on your competitors using the Meta Ad Library, we share practical tips to help you advertise more effectively and get the most from every penny you spend.

In Episode 4 of Digitally Speaking, we unpack one of ChatGPT’s most powerful new features - Deep Research. What is it, how does it work, and why should small businesses care? We break it down in simple terms, explore how it compares to regular web searches, and share practical ways to use AI to dig deeper, work smarter, and make better-informed decisions.

In this episode of Digitally Speaking, we take a closer look at Bluesky - the decentralised social media platform that's gaining traction as a fresh alternative to Twitter/X. What makes it different, and why should small businesses be paying attention? From invite-only access to custom domain usernames, we explore how Bluesky could shape the future of online marketing and brand identity.

In Episode 2 of Digitally Speaking, we unpack the rising wave of cyber attacks hitting UK businesses - from big names like M&S and the Co-op to the small businesses that often go unnoticed. What can you do to stay safe? Get straightforward, practical advice to help protect your data, your staff, and your reputation in an increasingly digital world.

In this debut episode of Digitally Speaking, we dive into the ethical dilemmas behind artificial intelligence - from copyright concerns and creator rights, to AI’s carbon footprint and the looming threat to jobs. Is progress worth the price? Join us as we explore the real-world impact of tools like ChatGPT in this lively, thought-provoking conversation from NSDesign's digital duo.

Welcome to Digitally Speaking – NSDesign’s AI-generated podcast exploring digital skills, social media, and the world of generative AI. In this short intro episode, we explain what the show is all about, how it’s created entirely using AI tools like Google’s Notebook LM, and why we’re excited to offer this new way of sharing insights, ideas, and conversations. It’s not quite your typical podcast… and that’s kind of the point.