Dilse Omni : Talks - with Saurabh Agrawal

India has 1.4 billion people and fewer than 1,000 organised convenience stores. The US has 300,000. Korea has two lakh. That gap is exactly what Aastha Almast, co-founder of  @newshop_official  , set out to fill — and in this episode of DilSe Omni Talks, she tells us everything about how she's doing it.From winning a government railway station tender against international giants to building a tech-first franchise model that has been profitable for three consecutive years — this is one of the most grounded and honest conversations we've had about retail, entrepreneurship, and what it actually takes to build something that works across India's beautifully diverse markets.Key Takeaways: → Why India's convenience retail market is one of the biggest untapped opportunities in the country → How NewShop won the Anand Vihar Railway Station tender without wearing a suit → Why the franchise model is the only model that truly scales across India→ How NewShop uses tech to give franchise owners predictive demand intelligence → The retail media business generating 35% of NewShop's profit→ Quick commerce — friend or foe for convenience retail? → The vision to empower 10,000 entrepreneurs through convenience retailing by 2030 → Aastha's journey from youngest stockbroker to child actress to retail founder

What does it take to build India's most innovative D2C book brand — and then take it to Shark Tank?In this episode of DilSe Omni Talks, Saurabh sits down with Anurag, Founder of @zebralearnYT — the brand that's reimagining how business and marketing books are written, designed, and delivered in India.This is not your typical publishing story. ZebraLearn didn't set out to just sell books. They set out to make learning actually work — with visual, structured, and deeply researched books built for founders, marketers, and growth professionals who don't have time to wade through 400 pages of filler.
In this episode, we cover:→ How ZebraLearn was built from scratch as a D2C publishing brand → The Shark Tank India journey → The real process behind writing a ZebraLearn book — research, structure, design, and what makes it different → The omnichannel gap in India's publishing and learning space → What books ZebraLearn has published and who they're written for → Where the brand is headed next — online, offline, and everything in between → What Anurag has learned about building a product-first D2C brand in India

How NEWME Built the Fast Fashion Empire in 3 Years | Sumit Jasoria | DilSe OmniFrom ₹3.4 crore to ₹200+ crore revenue n under three years —  @newme_asia  's co-founder and CEO Sumit Jasoria joins  @dilseomni  for one of the most honest conversations we've had about building a Fast Fashion D2C brand in India. We go deep on their tech-first approach to fast fashion, why they went offline just 13 months after launch, how NEWME Zip is changing fashion delivery, and what it really takes to build a Gen Z brand from scratch when you've never worked in fashion a day in your life.In this episode, you’ll learn:1. How NEWME's AI-powered trend engine works 2. The Friday FOMO drop model and 48-hour sell testing 3. Why offline stores are a revenue strategy, not brand building4. NEWME Zip and the 60-minute fashion delivery bet 5. How pin code-level inventory mapping works in practice6. Why NEWME gives ESOPs to store floor staff7. Building omnichannel when you own the entire tech stack8. Advice for D2C founders on getting their brand DNA right

Do Kids Need Their Own Personal Care? | Aishvarya Murali of  @tuco_kids  | Dilse Omni TalksWe often think skincare begins in adulthood. But what if personal care should actually start much earlier?Aishvarya Murali, co-founder of  @tuco_kids  is behind India's first kids personal care brand, and in this episode, she shares the journey of building a brand dedicated entirely to children’s personal care.What you'll learn from this episode:1. Why kids need personal care just like adults2. Why adult skincare products are not suitable for children3. How sun exposure, playtime, and hormonal changes affect kids’ skin4. Understanding Customer vs Consumer — parent buys, child decides5. How to design products children actually enjoy using6. How grandmother’s wisdom inspired modern kids skincare formulations7. Building trust with parents while creating fun experiences for kids8. Creating a new category instead of competing in crowded markets

How Drones Are Changing the Logistics Industry | Ankit Kumar of Skye Air Mobility | Dilse Omni TalksFrom 3-day shipping to 10-minute deliveries — logistics is moving fast. But what if the real future isn't on the road… it's in the sky?Ankit Kumar, founder of Skye Air Mobility, is behind India's largest drone delivery network, and in this episode, he reveals how it all works from the inside.What you'll learn from this episode:1. How drones went from defence tools to delivering your everyday orders2. The role the government is playing in shaping drone regulations in India3. Can drones actually be stolen? 4. Are drone deliveries expensive? 5. Drone Myths Vs Reality6. What inspired Ankit to leave consulting and build a drone logistics company from scratch?

What's REALLY Happening Inside Your Offline Store? | Suren of Tango Eye | Dilse Omni TalksMost retail tech conversations are about e-commerce. But 90%+ of transactions still happen OFFLINE, and that's exactly where the real opportunity lies.In this episode, we sit down with Suren Gounder, founder of  @tangoeye6404  , recorded live in Chennai. Suren left Wall Street's trading floors to build what is essentially Google Analytics for offline retail stores, and the insights he shares will change how you think about physical retail forever.

Conversations are no longer limited to customer support, they’re becoming the foundation of modern commerce.Today, customers don’t just browse websites; they ask questions, share preferences, compare options, and expect instant responses across chat, DMs, and WhatsApp. This shift has pushed AI chatbots from being simple support tools to becoming digital storefront assistants.AI chatbots are no longer just resolving tickets, they’re influencing purchase decisions, recommending products, handling objections, and even driving revenue. The brands that understand this shift are building conversational infrastructure, not just adding chat widgets.In this episode of the DilSe Omni Podcast, we explore the real use of conversational commerce with AI bots, and why brands need to rethink how they choose their AI partners.About the guest: Sonakshi Nathani is the Co-founder & CEO of  @GetManifestAI  &  @bikglobal  and was previously part of the team behind Bik.ai. She builds AI solutions that help brands turn conversational interactions into real revenue by solving complex commerce use cases with practical, customer-centric technology.

In this episode of DilSe Omni, we decode "The Martech Playbook" with Dr. Ashish Bajaj, former Group CMO .We explore how the role of the CMO is evolving, how Martech and marketing work together in healthcare, and why modern growth is no longer about isolated campaigns but about building connected, omnichannel systems that truly understand the customer journey.About Guest : Dr. Ashish Bajaj : Ashish is marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media and key expertise across consumer understanding, touch point planning and optimisation. He has been leading marketing positions at Narayana Healthcare, Ola cabs, Nokia & Microsoft. He is an author of the book, "The Martech Playbook" published at Zebralearn. The podcast covers: • Why attribution feels broken for most brands• The evolution of marketing: Search → Social → AI• How AI is reshaping targeting, personalization, and customer journeys• The new 4Ps in a Martech world• How to measure real business impact after Martech implementation• Why modern marketers must become full-stack generalists
About DilSe Omni Talks : DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.Martech is not about buying more tools. It’s about building systems that help brands stop guessing and start knowing.🎙 Tune in to learn how to turn Martech from a cost center into a real business asset.#Martech #Omnichannel #MarketingStrategy #CustomerJourney #DigitalTransformation #AIinMarketing #GrowthMarketing

How Social Media Drives Omnichannel Growth?If you’ve ever heard “Let’s go viral and drive sales” in a meeting—this episode is for you.In this episode of Dil Se Omni Talks, Saurabh sits down with Sasha, a marketing strategist and Head of Marketing (ex- lenskart  , Good Glamm Group), who has lived social media across every phase, from early platform days in beauty, fashion, eyewear, and D2C scale-ups to omnichannel brands, and now real estate.This is not a conversation about trends or hacks.It’s a deep dive into how social media actually drives real business outcomes when you stop chasing vanity metrics and start respecting people, platforms, and context.What you’ll learn from this episode 👇• Why most brands misuse social media• Vanity metrics vs business metrics — what really drives growth• How social media drives store footfall• How to connect social media activity to revenue, leads, and CRM impact• Why one campaign can’t do everything, and shouldn’t try to• How influencer selection should be based on outcomes, not follower count• How the CMO role is changing from a skillset role to a mindset roleThis episode is especially valuable if you are:• A founder building an omnichannel brand• A marketer tired of reporting likes and views• A growth or social lead trying to prove real impact• A mid-career marketer aspiring to leadership rolesBlogs and Resources:1. How is the role of CMO evolving: https://tinyurl.com/role-of-cmo2. Are resumes dead: https://tinyurl.com/are-resumes-dead3. Digital Marketing success guide: https://tinyurl.com/digital-marketing-metricsVisit the website: https://dilseomni.talk/Subscribe to our newsletter: Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0About DilSe Omni:DilSe Omni is a podcast by Saurabh Agrawal, founder of  @daiom-ai  , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.

In this episode, Saurabh is joined by Sridhar Balakrishnan, Group CEO of  @duroflex_world  , for a deep dive into how Duroflex transformed from a 60 year old legacy brand to a modern omnichannel brand in Sleep and furniture category. From its early days as a Kerala-based coir mattress manufacturer to becoming a modern sleep and comfort brand, Duroflex’s story is about patient scaling, product-first thinking, and smart omnichannel execution. The conversation explores why experience centres matter in high-involvement categories, how “touch and feel” builds trust, and how digital discovery and offline reassurance work best together.Key Learnings from the podcast : - Leadership passion for health and fitness- Understand the mattress & comfort category- Complex Omni Channel journey- Omnichannel journey of a 60 year old brand- Duroflex vs sleepyhead - Role of Tech & Ai in customer experience- Digital Marketing strategy in a Omni worldChapters:00:00 The Introduction00:02:27 Sridhar's Passion for Fitness00:07:45 Joining Duroflex 00:10:00 Understanding the Home Furniture & Sleep Industry00:14:25 Understanding the Customer's Omnichannel Journey 00:18:23 Importance of Online Offline play in ROPO00:22:06 History of Duroflex from Kerala to winning India00:25:20 Designing Comfort & Smart solutions & Innovation00:26:44 Visit to Duroflex Experience Centres00:32:25 Understanding Duroflex Scale & KPIs00:34:42 Sleepyhead Purpose & Learnings  @SleepyheadHQ  00:42:14 Content Strategy & The Virat Kohli Campaign00:47:40 Omnichannel, Tech Execution & Supply Chain00:50:23 AI in Marketing 00:54:35 Sridhar's Inspiration 00:58:43 Book Recommendations Host : Saurabh Agrawal CEO  @daiom-ai  Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Guest : Sridhar Balakrishnan, Group CEO  @duroflex_world  ,  @SleepyheadHQ  linkedin - https://www.linkedin.com/in/sridhar-balakrishnan-b836831/Resources and Blogs:1. Bridging Online and Offline: https://tinyurl.com/online-to-offline2. The Power of Omni Channel: https://tinyurl.com/power-of-omnichannel3. Omnichannel Play in the Home Furnishing Industry: https://tinyurl.com/omni-home-furniture4. Careers in Omni-Channel Growth: https://tinyurl.com/careers-omniIf you’re building an omnichannel business in home furnishing, furniture, or any high-consideration category, this episode offers practical insights on blending technology, retail, content, and customer experience, without losing sight of product quality and long-term brand trust.🎧 Tune in to understand how omnichannel really works when online and offline don’t compete, but convert together.#duroflex #mattress #homedecor #homefurniture #homedesign #wakefit #sofa #recliner #recliners #omnichannel #marketingstrategy #marketing #tech #technology #marketingstrategy