Dilse Omni : Talks - with Saurabh Agrawal

In this 6th episode of  @dilseomni  podcast , serial entrepreneur K Ganesh shares his journey and learning from a Serial Entrepreneur to running a Venture studio and now an educator teaching in ISB & IIMs. Ganesh, the mind behind Big Basket, Blue Stone, Tutor Vista, and Portea Medical, dives deep into his playbook for identifying early trends, mastering omni-channel commerce, and disrupting traditional sectors like grocery and jewellery. Whether you are a founder looking to understand Venture Studio models or a marketer navigating the shift from vanity metrics to real business health, this talk provides a masterclass in modern entrepreneurship.Key Topics and Timestamps covered : 00:00 - Episode Summary02:50 - Ganesh's journey to starting in Entrepreneurship 07:29 - Difference between VC, PE & Venture Studio 13:06 - Why Ganesh kept building and selling businesses, Gardner vs Farmer Approach 16:30 - Winning Playbook of Identifying Disruptive business trends21:50 - Pipeline vs Platform Business Models29:15 - Saurabh's Experience with Tata group33:30 - The Bigbasket Story - how did this idea came 40:00 - Building Omnichannel Jewellery - Bluestone 48:00 - Lenskart Omnichannel Journey 50:00 - Understanding the OmniChannel disruption playbook 53:00 - Designing Offline Omni Channel experience57:00 - Measuring, Tracking, Analytics in New Age Business Model59:00 - Beware of Vanity Metrics like Followers, GMV1:05:00 - The key metrics for Virality - Virality Coefficient1:13:00 - Key Metrics organization metrics many organization miss1:14:15 - Employee Metrics in Gig Economy1:16:30 - Why Ganesh is so active on Linkedin and why it's key for today for all founders & employees1:23:00 - Advice for people who want to grow Disruptive Careers in today's business1:27:00 - Brand which Ganesh found Online and recommends - Minimalist1:28:00 - Saurabh recommends for kids hygiene / beauty -  @tuco_kids  1:31:00 - Closing of the episode Blogs & References:1. Virality Quotient: https://tinyurl.com/virality-quotient2. Product Analytics session in IIM Udaipur: https://tinyurl.com/IIM-Udaipur-prod-analytics3. Analytics in D2C & Ecommerce: https://tinyurl.com/analytics-in-d2c4. Product Analytics: https://tinyurl.com/prod-analyticsKey Takeaways for Entrepreneurs• Disrupt the Status Quo: Don't try to out-execute established giants; use technology, data, and analytics to disrupt the existing business model.• Identify Your "Right to Win": Before entering a sector, understand what unique advantage you bring to the table.• Abundance Mindset: Modern entrepreneurship is no longer a zero-sum game. Collaboration and helping others win is the fastest way to personal and professional growth,.• Data Integration is Key: For an omni-channel strategy to work, the customer layer and data layer must be unified so there is a single view of the customer across all touchpoints,.About the Guest:K Ganesh is a seasoned serial entrepreneur and promoter of several successful startups through his venture factory, Growth Story. He is widely recognized for his ability to scale businesses in the edtech, grocery, and healthcare sectors.Lead the story of  @Bluestonedotcom  Bluestone,  @bigbasketofficial  Bigbasket,  @lenskart  Lenskart and many more.About the Host:The host, Saurabh Agrawal and founder of  @daiom-ai  , is deeply passionate about Omnichannel and through  @dilseomni  , he aims to bring that same spirit of learning, curiosity, and clarity to conversations that matter, conversations that help businesses grow, one insight at a time.Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0Visit our website: https://dilseomni.talk/#podcast #marketingstrategy #marketing #dilse #omnichannel #retention #entrepreneur #startup #tata #motivation #marketingtactics #saurabh #ganesh

In this episode of DilSe Omni, Saurabh sits down with Abhijeet Singh, Co-founder of  @appbrew  to unpack one big question, brands often get wrong: When should you actually invest in a mobile app?They discuss how apps fit into an omnichannel strategy, the right KPIs to measure app success, and why not every brand needs an app on day one. Abhijeet also shares behind-the-scenes insights from building high-impact apps for brands like snitch and what it takes to create app experiences that drive retention, engagement, and repeat purchases.If you’re a D2C or omnichannel brand evaluating whether an app makes sense, or looking to make your existing app perform better, this episode offers practical guidance.

Marketing is getting more expensive by the day — the real unlock now is limitless customer value.In this episode of DilSe Omni Talks, I sat down with Anand Jain, Co-founder & Product Marketer of  @CleverTap  , to dive deep into the world of Growth Marketing and Retention Marketing, and why brands that master both are the ones truly winning.Here’s what we break down together:1. Why retention has become the core of modern growth2. How brands should choose the right retention marketing platform3. What metrics actually matter in retention (and what doesn’t)4. How traditional brands are going omni-channel the smart way5. How AI is reshaping the customer journey end-to-end

Most brands think loyalty programs = points, discounts, and fancy dashboards.But in this episode, Saurabh and Mahadevann break down why loyalty isn’t earned through rewards but it’s built through experience, consistency, and real customer connection.Mahadevv is the Director at  @maavrus  and an Expert in Retail and Loyalty Programs. From Maha’s story of designing loyalty programs for Tesco and Landmark Group, to Saurabh’s take on @IndiGo6E 's late-but-smart loyalty launch, this conversation uncovers what actually makes customers come back.

The DilSe Omni Talks – Decoding Omnichannel with Saurabh (ft. Ganesh)What’s the real secret behind successful omnichannel marketing? Omnichannel isn’t about being everywhere, it’s about meaningful moments. In this DilSe Omni Talks, Saurabh and Ganesh decode how brands can create real impact through data, strong CX, founder-led branding, and retention marketing.What You’ll Learn in This Episode:1. Ganesh’s journey from traditional retail to omnichannel leadership2. How India’s shoe market is being transformed by customer experience (CX) data3. What a modern “Retention Stack” looks like, tools, automation, and loyalty secrets4. The rise (and risk) of Founder-Led Branding plus winning influencer marketing tactics5. The new rules of retention marketing in a digital-first era6. How technology and human connection combine for real, repeatable resultsWho’s this for?Founders, D2C brands, marketers, customer experience leaders, and anyone ready to reimagine growth beyond Google and clicks.

Every brand today wants to be discovered — online, offline, or somewhere in between.But with AI changing how people search every single day, the real question is this:How do you make sure your brand is found and remembered everywhere?This episode isn’t just about SEO.It’s about how search connects the dots between your website, your physical store, your Instagram feed, and that one customer scrolling late at night.Amit Tiwari, one of India’s most respected SEO educators, shared about how AI, data, and Omnichannel thinking are reshaping the way we grow brands.We spoke about what’s changing, what’s not, and why SEO is no longer a marketing trick — it’s the heartbeat of every Omnichannel brand.

💡 Why Watch- Understand how AI is changing search across Google, social media, and even chatbots- Learn why Local SEO is the unsung hero of Omnichannel visibility- How new brands and startup approach SEO to optimize spends.- Hear how Frido and Ustraa built authentic, discoverable Indian brands