On this episode of #TheGlobalExchange, Colin Robertson sits down with Gaston Barban, Daryl Copeland, Evan Potter and Bernie Etzinger to discuss the ins and outs of public diplomacy.

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Participants' bios

- Gaston Barban worked at Global Affairs Canada for 38 years and was the former High Commissioner to South Africa.

- Daryl Copeland and has had a 30 year career at Global Affairs Canada.

- Evan Potter is a CGAI Fellow and Associate Professor in the Communications Department at the University of Ottawa.

- Bernie Etzinger was the Chief Communications and Outreach Officer at the Ottawa Hospital.

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Host bio:

Colin Robertson is a former diplomat and Senior Advisor to the Canadian Global Affairs Institute.

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Reading Recommendations:

- "Reputational Security" by Nicholas J. Cull

- "Margaret Atwood Inc.: A Force Multiplier in Canadian Literary Diplomacy and Cultural Statecraft" by Evan Potter

- "Zbig" by Edward Luce

- "Held" by Anne Michaels

"Cultural Diplomacy at the Front Stage of Canada’s Foreign Policy" by the Senate of Canada

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Music Credit: Drew Phillips | Producer: Jordyn Carroll

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Recording Date: October 15, 2025

Release date:

October 20, 2025