Direct Response Secrets

👋 Hello,

This is Zachary J. Radford, back with another action-packed edition of our Direct Response Secrets newsletter. Today, we delve into the strategic world of return on ad spend, a key cornerstone in achieving exponential business growth.

Featured Podcast Episode

🎙️ "Out Spend Everyone On Ads"

Podcast episode summary:

In this dynamic solo episode, I'm going to spill the beans on my super-effective Direct Response Secrets OS. Trust me, this is the secret sauce that's proven to ROAS in all of your ad campaigns. Want to know the best part? My advertising system has the power to turn every dollar you spend on ads into a whopping ten bucks of revenue! Cool, right? We'll unpack each step, shedding light on the complex nuances and providing actionable insights you can use to transform your advertising approach.

Key insights from the episode:

* The importance of understanding your business economics

* The role of SMART goals and Key Performance Indicators (KPIs) in shaping your ad strategy

* How to identify and connect with your target audience

* The art of crafting compelling ad messages and leveraging A/B ad testing

* How to monitor ad performance and optimize for success

* Effective strategies for scaling your ad campaigns

To harness the power of the Direct Response OS Strategy, dive in with me:

Check it out here

Marketing Tip of the Week

💡 Create a Powerful Hook:

When writing ads, it's crucial to draw in your audience within the first few seconds. Start your ad with a strong "hook" - a compelling statement or question that grabs attention and piques curiosity. Your hook should resonate with your target audience's interests, challenges, or goals, making them eager to learn more.

Remember, the goal of the hook is not to sell but to engage. You want to create enough interest and intrigue that your audience is compelled to continue reading or watching your ad. Once you've hooked them in, you can share more information about your offering and guide them towards taking action.

Crafting a powerful hook requires a deep understanding of your audience and a creative approach to communicating your value proposition. Invest time in getting it right, and you'll see a noticeable improvement in your ad engagement and conversion rates.

Case Study Spotlight

🔦 "Fire Seals Direct's PPC Campaign Success Story"

This cool family-owned e-commerce biz has been rockin' it in the specialist fire safety products space for over 40 years. The best part? They've managed to grow even during the pandemic and aimed to keep that strong throughout 2022.

How'd they do it? They teamed up with their paid media folks and spotted an opportunity to boost revenue through PPC. Their master plan? Get a bird's-eye view of all PPC activity and throw more resources into areas that drive the most cash. They set their sights high for 2022 - overall revenue up by 28%, revenue from PPC activity up by 22%, and a minimum ROAS of 5.1.

The game plan was to get Fire Seals Direct up to speed with their PPC KPIs. By harnessing first-party data and diving into channel-specific reports, the team proved their hunch that a slight boost in ad spend could rake in more revenue while staying cost-effective. Bolstered by these findings, Fire Seals Direct pumped more funds into the most promising areas. They explored how PPC was working its magic at every stage of the funnel and used a variety of campaign formats to resonate with their audience and snag high-intent searches.

The outcome? Boom! Their best year ever! They saw a 71% jump in overall revenue, a 40% hike in PPC-driven revenue and nailed a ROAS of 6.52, zooming past their target of 5.1.

So, want some action steps to rock your PPC campaign?

Know your PPC KPIs: Fire Seals Direct aced it by understanding their PPC KPIs contextually. Dig into first-party data and channel-specific reports to do the same.

Splash the cash in high ROI areas: Fire Seals Direct took the leap and invested more in key growth areas. Spot profitable areas in your business and invest there.

Mix it up with campaign formats: Fire Seals Direct connected with its audience and bagged high-intent searches by using various campaign formats. Try tailoring campaign formats to your audience for a similar win!Source: Digital Agency Network

Q&A Corner

❓You've got marketing questions; we've got answers. This week, we focus on:

Q: How can I effectively maximize my return on ad spend?

A: Here are three strategies to consider…

Understand Your Business Economics: Know your costs, profits, and break-even points.

A/B Testing: Create two variations of an ad and test to see which performs better.

Track Performance: Regularly review your ad performance to optimize strategies for better results.

Email your Direct Response questions to [email protected], and you may get featured in our next issue!

Upcoming Events or Announcements

📅 Keep your calendar marked for these exciting happenings:

— New Guest Chris Mason, “Breakthrough Advertising Expert“ (End Of June)— New Partnership with Wisdom Media (Starting In June)— Get ready for my appearance on the AdSkills Podcast. (TBA)— Ad Skill Master Class Coming Soon (TBA)— The Direct Response Secrets Book 82% complete (TBA)— Founding DRS Insider Membership! While Still Available, Get yours here.

The Wrap Up

💡 "In advertising, not to be different is virtually suicidal." - Bill Bernbach

As we close this edition, let me leave you with this thought: to succeed in direct-response advertising, dare to be different. Seek to understand your audience intimately and offer value that is unique and impactful.

Remember, every dollar you spend on ads is an investment in your business's growth. Make it count.

To your health & wealth,Zachary J. Radford — Direct Response Marketer

Want my help to grow your business? Here are 4 ways I can help…

1. » Get My Help To Build An In-House Media Buying Team! «2. » Become An DRS Insider (Price Is Going Up Soon!) «3. » Sponosr our show & Get In Front Of Over 10,000 Entrepreneurs. «4. » Be a guest on the podcast… Instantly solve bottlenecks in your business. «

P.S. What to get access to the DRS OS? Are you an Insider? Great, grab your copy below here! 👇

👋 Hello!

Zachary J. Radford here, thrilled to bring you another insightful edition of our Direct Response Secrets newsletter. This time, we're diving into the fascinating world of consumer psychology - the cornerstone of successful marketing and business strategy. We will unravel the mystery of why people buy, revealing invaluable insights that can turn your business game around!

Featured Podcast Episode

🎙️ "Why We Buy — A Deep Dive Into Consumer Behavior"

Podcast episode summary:

In this riveting episode, I delve into the fascinating intricacies of consumer psychology, highlighting 18 key factors that influence purchasing decisions and presenting a comprehensive "Consumer Compass Framework." Be ready to step into your customers' minds and discover what makes them tick!

Key takeaways and insights from the episode:

* Understanding the balance between emotional and logical buying

* The crucial role of social proof and influence in purchasing decisions

* Using the "Consumer Compass Framework" to guide your marketing strategies

You can tune into the episode here.

Marketing Tip of the Week

💡 Demystify Your Customers: Invest time in researching and understanding your target audience's needs, desires, and behaviors. Use tools like customer interviews, surveys, and social listening to gather insights. The more you understand your customers, the better you can tailor your marketing and sales strategies to their preferences.

Case Study Spotlight

🔦 "Zappos: Transforming Customer Service into an Art"

Zappos, an online shoe and clothing retailer, revolutionized customer service by focusing on customer happiness. Their key strategy? Understanding their customers deeply. Zappos implemented extensive customer service training and delivered exceptional customer experiences, which led to loyal customers and strong word-of-mouth marketing. They even went to lengths like a 10-hour customer service call just to ensure their customers were satisfied!

Lessons to apply:

* Prioritize understanding your customers and their needs

* Deliver exceptional customer service and experiences

* Use customer satisfaction as a powerful marketing tool

Twitter Thread of the Week

🐦 Don't miss out on our latest tweet threads, updates, and trends that are shaping the entrepreneurial landscape. Check out our highlighted Twitter thread:

Click Here To See The Thread

Q&A Corner

❓This week's question:

Q: How can I understand my customers better?

A: Dive deep into market research. Engage with your customers through surveys, interviews, and social media interactions. Look into their demographics, behaviors, needs, and preferences. Most importantly, listen to their feedback and adapt your strategies accordingly.

Send your marketing questions to [email protected] for a chance to be featured in our next issue!

Upcoming Events or Announcements

📅 Mark your calendars for these exciting happenings:

— New Guest Chris Mason, “Breakthrough Advertising Expert“ (End Of June)— New Partnership with Wisdom Media (Starting In June)— Get ready for my appearance on the AdSkills Podcast. (TBA)— Ad Skill Master Class Coming Soon (TBA)— The Direct Response Secrets Book 80% complete (TBA)— Founding DRS Insider Membership! While Still Available, Get yours here.

The Wrap Up

💡 "People don't buy goods & services. They buy relations, stories & magic." - Seth Godin

As we conclude this issue, I urge you to remember that understanding your customers is not merely a business strategy, but a form of relationship-building. So take the time to listen to their stories, understand their needs, and provide the magic they seek in their purchasing journey.

Stay persistent, stay curious, and remember, the secret to a thriving business lies in understanding its people.

To your health & wealth,

Zachary J. Radford — Direct Response Marketer

When you're ready to elevate your business, here's how we can help:

1. Turn Your Audience Into A Sellable Asset — $25k minimum investment.

➡️ Newsletter Creation Service: Skyrocket your earnings without a huge team or complex infrastructure. Enjoy unlimited monetization, own the media, and connect with your audience directly. Benefit from our expert setup, design, growth strategy, and content management. 30-Day Money Back Guarantee. Request a FREE Sample Issue tailored to your brand! Get all the details here.

2. ​Unleash Your Business Potential with DRS Insider – Only $12/m or $120 A Year!

➡️ DRS Insider Membership: Join our exclusive community, access the Direct Response Secrets Operating System, and attend monthly mastermind meet up. Sign up now!

3. Boost Your Brand Exposure with DRS Sponsorship – $2500/M

➡️ Newsletter Sponsorship: Increase your brand exposure to 10k+ entrepreneurs for $2500/m. Get featured in our newsletter and podcast (min. 3-month commitment). Limited spots - join the waiting list!

4. Solve marketing bottlenecks for FREE by being a guest on our podcast:

➡️ Apply to be on the Direct Response Secrets Podcast, and let Zachary help you grow your business while showcasing your journey to our engaged audience. Submit your application today!

Like this issue? Feel free to share:

P.S. For Insider members, here is an early copy of the “How We Buy“ Chapter from our new book “Direct Response Secrets.“ Grab It Here 👇

👋 Hello there, entrepreneurial trailblazers!

This is Zachary J. Radford, bringing you another enlightening edition of our Direct Response Secrets newsletter. Today, we're shining the spotlight on the critical art of lead nurturing and conversion, a pivotal process to transform your prospects into loyal customers.

Featured Podcast Episode

🎙️ "Nurture More Of The Right Leads At Scale"

Podcast episode summary:

In this enlightening episode, Phil Telpner, the brain behind Breakout Private Wealth, joins me. Phil recently shifted his wealth management firm's focus towards a niche market - Gen X women, each with a net worth of $500k. With his upcoming book, "From Overwhelmed To Empowered," Phil shares his journey of attracting, nurturing, and converting leads into clients. Don't miss out on the practical tips on lead nurturing and conversion strategies that can revolutionize your business.

Key insights from the episode:

* Understanding Gen X women's financial needs and ambitions

* Crafting appealing offers for a niche market

* Converting leads into loyal customers through effective nurturing

Want to learn more about Phil, visit:https://breakoutprivatewealth.com/

Marketing Tip of the Week

💡 Embrace Email Marketing: Leverage the power of email marketing to nurture your leads. Send personalized content, share valuable insights, and establish a strong relationship with your prospects. Regular communication keeps your brand top of mind and encourages conversions.

Case Study Spotlight

🔦 "The Hustle's Dynamic Growth through Email Marketing"

In a display of email marketing prowess, The Hustle, initially a humble event for entrepreneurs, transformed into a media juggernaut, drawing millions via its daily email newsletter. The brainchild of Sam Parr, The Hustle's unique blend of business and tech news delivered in a casual, engaging tone garnered a staggering 1.5 million subscribers by January 2021.

Key to their success was a potent referral program, leveraging ambassadors - fervent subscribers who actively promoted the brand. This, coupled with a consistent, relatable tone and the solicitation of subscriber feedback for ongoing content enhancement, propelled The Hustle to the heights of email marketing success.

HubSpot acquired the Hustle for approximately $27m in 2021.

Twitter Thread of the Week

🐦 Don't miss out on our latest tweet threads, updates, and trends that are shaping the entrepreneurial landscape. Check out our highlighted Twitter thread:

Click Here To See The Thread

Q&A Corner

❓In this section, we answer your pressing marketing questions. This week, we delve into:

Q: How can I effectively nurture and convert leads?

A: Here are three strategies to consider…

* Personalized Content: Understand your prospects' needs and deliver tailored content that resonates with them.

* Build Trust: Regularly share valuable insights and advice to establish credibility and build a rapport with your audience.

* Strong CTA: Guide your prospects with clear calls to action, encouraging them to take the next step.

Email your Direct Response questions to [email protected] to get featured in our next issue!

Upcoming Events or Announcements

📅 Keep an eye on these exciting events and promotions:

— New Guest Coming Soon (TBA)— Get ready for my appearance on the AdSkills Podcast. (TBA)— Ad Skill Master Class Coming Soon (TBA)— The Direct Response Secrest Coming Soon (TBA)— Limited Founding DRS Insider Memberships are still up for grabs! Click To Secure Yours Now!

The Wrap Up

💡 "Don’t be afraid to get creative and experiment with your marketing." - Mike Volpe

As we wrap up this edition, I urge you to think outside the box and embrace innovative strategies for lead nurturing and conversion. Remember, the secret to successful direct-response advertising is understanding your audience and delivering value consistently.

Stay determined, and you'll achieve the results you envision.

To your health & wealth,Zachary J. Radford — Direct Response Marketer

When you're ready to elevate your business, here's how we can help:

1. Transform your audience into a profitable asset with a $25k minimum investment.

➡️ Newsletter Creation Service: Skyrocket your earnings without a huge team or complex infrastructure. Enjoy unlimited monetization, own the media, and connect with your audience directly. Benefit from our expert setup, design, growth strategy, and content management. 30-Day Money Back Guarantee. Request a FREE Sample Issue tailored to your brand! Get all the details here.

2. ​Unleash Your Business Potential with DRS Insider – Only $12/m or $120 A Year!

➡️ DRS Insider Membership: Unleash your business potential for just $12/m or $120/year. Join our exclusive community, access the Direct Response Secrets Operating System, and attend monthly mastermind meet up. Sign up now!

3. Boost Your Brand Exposure with DRS Sponsorship – $2500/M

➡️ Newsletter Sponsorship: Increase your brand exposure to 10k+ entrepreneurs for $2500/m. Get featured in our newsletter and podcast (min. 3-month commitment). Limited spots - join the waiting list!

4. Solve marketing bottlenecks for FREE by being a guest on our podcast:

➡️ Apply to be on the Direct Response Secrets Podcast, and let our experts help you grow your business while showcasing your journey to our engaged audience. Submit your application today!

👋 Hey there, fellow entrepreneurs!

Zachary J. Radford here, welcoming you to another issue of our Direct Response Secrets newsletter. This edition focuses on the power of Obvious in direct-response advertising and how you can leverage it to take your business to new heights.

Featured Podcast Episode

🎙️ "Unlocking the Power of Obvious In Direct Response Advertising for Entrepreneurs"

A brief summary of the featured episode:In this episode, I dive deep into the world of direct response advertising and its impact on entrepreneurs. Learn from my firsthand experience,I share actionable insights and proven strategies to help you transform your business and increase your revenue using the power of Obvious.

Key takeaways and insights from the episode:

* The power of understanding your target audience

* Crafting a compelling offer that resonates with your prospects

* The Importance of timing in your customer's journey.

Marketing Tip of the Week

💡 Split Test Your Ads: To optimize your ad campaigns, test different ad variations with varying headlines, images, and copy. Analyze the performance data and use the winning ads to maximize your ROI.

Case Study Spotlight

🔦 "How Netflix Killed The Movie Rental Business… And How I helped! " (I share this in the direct response secrets book… Coming soon!)

Netflix revolutionized the movie rental business with its subscription-based streaming service, offering a vast library of on-demand content. The platform's convenience, selection, personalization, accessibility, no late fees, constant updating content, and original content made it superior to traditional video stores like Blockbuster and Jumbo Video.

With a simple direct response marketing plan, I capitalized on this by partnering with local pizza shops and giving away Netflix's free 30-day trial. While I didn't become a millionaire, I learned the importance of connecting the right person with the right offer at the right time through direct response marketing, a key to success in any business.

Twitter Thread of the Week

🐦 Stay up-to-date with our latest tweet threads, updates, and trends impacting small businesses and entrepreneurs. Check out this noteworthy Twitter thread:

Click Here To See The Thread

Q&A Corner

❓In this section, we answer your burning marketing questions. This week, we tackle:

Q: How can I optimize my landing pages for better conversions?

A: I would focus on these three things…

* Clear CTA: Use a prominent and concise call-to-action that guides visitors toward the desired action.

* Relevant Content: Ensure your copy aligns with your audience's needs, addressing pain points and offering solutions.

* Simplify Design: Remove distractions and maintain a clean layout to make it easy for visitors to focus on the main goal.

Emails me directly to submit a Direct Response question and get featured in the newsletter @ [email protected] 

Upcoming Events or Announcements

📅 Mark your calendars for these exciting events and promotions:

* Phil Telpner from Breakout Private Wealth is coming on the pod to talk book funnels. (TBA)

* Recording & Getting Featured On The AdSkills Podcast. (TBA)

* Founding Insider Memberships are still available Click To Grab Yours!

The Wrap Up

💡 "Success is not final; failure is not fatal: It is the courage to continue that counts." - Winston Churchill

As we conclude this issue, I encourage you to take action on the insights and strategies shared. Remember, the key to success in direct-response advertising is persistence and continuous improvement in pursuit of the obvious. 

Keep pushing forward, and you'll see the results you desire.

To your health & wealth,Zachary J. Radford — Direct Response Marketer

When you're ready to elevate your business, here's how we can help:

1. Transform your audience into a profitable asset with a $25k minimum investment.

➡️ Newsletter Creation Service: Skyrocket your earnings without a huge team or complex infrastructure. Enjoy unlimited monetization, own the media, and connect with your audience directly. Benefit from our expert setup, design, growth strategy, and content management. 30-Day Money Back Guarantee. Request a FREE Sample Issue tailored to your brand! Get all the details here.2. ​10x your business with DRS Insider – Only $12/m or $120 A Year!➡️ DRS Insider Membership: Unleash your business potential for just $12/m or $120/year. Join our exclusive community, access the Direct Response Secrets Operating System, and attend monthly mastermind meet up. Sign up now!3. Get In Front Of Our Readers with DRS Sponsorship – $2500/M​➡️ Newsletter Sponsorship: Increase your brand exposure to 10k+ entrepreneurs for $2500/m. Get featured in our newsletter and podcast (min. 3-month commitment). Limited spots - join the waiting list!4. Get featured on the Pod:➡️ Apply to be on the Direct Response Secrets Podcast, and let Zachary help you grow your business while showcasing your journey to our engaged audience. Submit your application today!

Hey DRS Family, Please forgive me, but I have been super busy writing for over 50k+ entrepreneurs & growth marketers through my partnership with Wisdom Media. Where I write for The Growth Memo & The Early Checkout. We just surpassed 1 million emails sent… I have learned a couple of things about direct response. I want to do something special for you… I want to give my “Direct Response Secrets Copy Brief” for free: https://docs.google.com/document/d/1mpoxKKoMT5CTZTtg0H5bYxaVtQ6ovI3PvOWIo7MfQAs/edit?usp=sharingI have used this to write 10s of millions in profitable advertising, and you can have it for free! Just make a copy for yourself. (I was thinking about doing a training on it as well… let me know if you would like to learn more about it.)Ok, It’s time to address the elephant in the room. Why did I decide to rebrand the pod? The simple answer is… I have decided who I want to be when I grow up! A lot has changed over the years… I have worked for one of the largest ad agencies in the world, I have spent $10m+ on ads, and now I have sent over 1 million emails!I used to think I was an agency guy, then I thought I was an ad buyer, but in recent months I realized that I’m all of the above… I’m a direct response marketer! And my “zone of genius” is helping businesses solve million-dollar marketing problems using direct response fundamentals! So I’m going to do it live on the pod… I’m giving it all away for free and helping others grow! The show is going to be a ”hot seat” style pod where we are talking to real businesses with real bottlenecks, and together, we learn how to use Direct Response to make running a business simple, predictable & fun! What does simple, predictable & fun look like…Spend $1 on advertising… and get $2… $3… or Even $10 back!

This can only happen when you put the right person in front of the right offer at the right time. If this sounds like something you would be interested in learning? Stay subbed, and If not, I wish you the best on your journey!

To your health & wealth,Zachary J. Radford P.S. Want me to work with you to help solve multi-million dollar marketing bottlenecks in your business? Want to get your business in front of thousands of entrepreneurs? For FREE! Consider being on the pod… Here is the request form:https://form.jotform.com/231106139544248

As you know, I have been building a media company with my friend and mentor, Scott Oldford! Over the last couple of months, I have learned so much from him I could write an entire book on it. (No Joke.)

Who is Scott Oldford?

Scott Oldford is one of the world’s top business advisors & mentors. He has helped 100s of businesses get past the 7-figure point. In my opinion a solid guy and wealth of business knowledge! Here is his site: https://scottoldford.com/

Today I thought I would share with you a handful of lessons I have learned from him that will help you grow your business on your own terms!

Ready? Let's do it… 

Distribution Is Key

Leverage Labour To Build Media

It’s Easier To Buy Than Build

You Don’t Have To Reply Right Away

Meeting Still Suck

Paint A Vision

Find True Alignment

Be Honest, Direct & Fair.

Know What Others Want And Give It To Them

Know What Season You Are In

Hire Wicked Smart People

Keep Things Simple

Join Our Other Newsletters

https://www.theearlycheckout.com/ (Shopify Store Owners)

https://thegrowthmemo.com/ (Growth Marketers)

My Thoughts

Do the work, rest, reflect and repeat.

Agencies Make Things More Complicated Than They Need To Be. 

So many people are frustrated with the results they are getting from advertising.

It’s not complicated if you understand the fundamentals! 

This led me to my new idea… 

Here is the model I have been thinking about…

One Book 

One course

One Client A Month

One Blog Post Week

One Email A Week

Our newsletters:The Early Checkout

The Growth MemoSEO

* Keyword Research

* Keyword Organization

* Content & Editing

AI Ads

* Image Dalle-2

* Babies In your Ads Get Clicks

* Ad Creative AI

* Email

Dominate Any Market

* Download Video Source

* Transcribe it

* Feed it To ChatGPT

* Find Structure

* Create My Own “Get Rich“ Infomercial

How To Write A Book

* Book Outline

* Chapter 1

* Beginning

* Middle

* End (Conclusion)

Hiring

* What is the trackable task for this role

* Write a job post for this role

* Create An Interview process

* Onboarding process

Training Your Own AI

* Spesifc for your business or market needs

* Sell access or Internal use.

Sup, I hope your week is going awesome. I have had a super busy week, launching a new newsletter, Growth Memo! It’s so good… Feel free to sub!This is what I’m learning in the process of building a $100m dollar media company!

* Building a business is hard, and you need a vision.

* It’s messy; take the time to build systems & process as you go!

* The amount of money you earn aligns with the magnitude of problems you solve.

* Alignment is critical for long-term growth and success.

* Don’t set goals; set standards and build habits around them.

Know that I have more amazing content coming your way soon! :) Peace,

Zachary J. Radford

What would used to take me days can be done in minutes… These are exciting times!

If you want the video & prompts, you need to be a paid member. See down below! 👇

Overview:In this episode, I experiment with chat GPT AI technology to identify a market opportunity, create a customer avatar and start crafting a message for a cordless water flosser. This is an eCommerce product. With nothing more than an Amazon listing, I was able to craft the beginning of what could very well be a million-dollar sales message, and I did it in less than 30 min!

Some of the key points:

* Introduction to using chat GPT to craft a marketing campaign for a cordless water flosser

* Gathering information about the product and competitors

* Chat GPT provides potential marketing ideas, including creating a strong brand identity and utilizing Amazon advertising

* Identifying the target audience and considering niche marketing opportunities

* Crafting a "day in the life" story for a fictional customer to better understand the product's benefits and appeal

* Chat GPT generates a potential marketing campaign idea, "Brace Yourself," targeting individuals with braces and highlighting the convenience of the product for travel

* Refining and developing the campaign concept

* Conclusion and discussion of the usefulness of chat GPT as a marketing tool.

Get the video & prompts here:

I wish someone had told me this years ago! 

This one shift saved my business life. 

It is literally responsible for saving me 10s of thousands of hours of my time and so much energy that I can't even comprehend!Here is the big secret, ready? 

NO MORE MEETINGS! 

Yup, no sales meetings, No ongoing client meetings… Why, you might ask? 

Because they suck! I spent the first 15 years in business just buried in meetings.

I’m talking about 3+ meetings a day, five days a week. I have been in 3+ hour-long meetings where we could have sent a two-sentence email that would have summed it up.

E.g. “We need to get more sales. Keep up the good work!”   Don’t get me started on project management meetings. 

Nobody pays attention, and you have someone rambling for 2 - 3 hours!

And it always ends the same…

“Please look at the timeline and the assigned tasks inside Monday.com” 

And you are like, “yup, I saw that last week… Craig!” 

Or the “You are our ad person; I want you to sit in on our weekly meeting” OMG… Shoot me now! 

They NEVER talk about ads in these meetings… 

and 9/10 is a meeting about other meetings that will happen in the future! I remember saying, “So this is a meeting about a meeting that yall are going to attend next? What does this have to do with ads?”

Or, If you stick around long enough and get bored, you can start providing advice on totally unrelated topics that have absolutely nothing to do with you.

E.g.Like, what colour they should paint the office or if they should make a new logo!

Please make it stop! 

That’s Great But, How do you get around meetings?

We run a soon-to-be $100m dollar media company and have had two meetings in the last three months. 15 min each.

We only use voice and chat through Telegram, and it’s free! :) 

Do you still have meetings?

Yes, but only if they are absolutely vital or interesting!

E.g.

They will not close without a meeting if I have a $250k+ deal sitting on the table. You bet I’m gonna take that call.

I avoid these two calls unless I’m getting paid at least $1000+ for the call. I highly recommend you do the same.

The first one is the “You got a min.” or “Let me pick your brain.” call. 

The second is the “Why should we work together?” call.

I send this simple email that AI wrote me:

Dear [Name],

Thank you for your meeting request. Unfortunately, I am unable to meet at this time due to my high volume of meeting requests. However, I am available for a one-hour consultation at a rate of $1000 if you are interested. Please let me know if you have any questions.

Sincerely, [Your Name]

If they want to pay me… I send them my Sam Cart, and boom, we meet. 

This helps me weed out all of the tire kickers, and my morale has gone through the roof, which gets me in the zone to create content like this! :)

This may sound counterintuitive, but do yourself a favour and make it harder for people to get in touch with you! Your creativity and input will skyrocket! You can thank me later!Peace! 

Zachary J. Radford