Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and money.

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

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Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?

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