The importance of selling with integrity
The relationship piece is vitally important to growing and sustaining a business. And you build more meaningful relationships when you sell with integrity because more people will support you when they know they could trust you.
Besides, selling with integrity will make your customers come back to you again and again and again. The lifetime value of your customers will skyrocket and your network will grow!
Ok now how do you sell with integrity?
Here are a few ways you could practice integrity in managing your business. Hop on to the episode for more tips, real-life examples, and more!
You sell the right product to the right customer. Understand that not every customer, is your customer. You may recommend a product that fit the customer’s budget, but do they actually need it? In network marketing, you want to make sure you understand the personal need of your customer.
So the instead of forcing your product to a customer you know isn’t a fit, tell them instead, “I’m not the right person for this, but I have a network that I know is the right fit.” Not only did you get the trust of the person, but you also strengthen your referral!
You own and know your business well. You have to know who needs your products and how will it help those people.
In addition, build your business around yourself, not what you sell. This is so you could truly apply your core values to your business. Now the customer’s trust is on you, not the company. And when you switch companies, you don’t lose your customers. *wink*
You don’t blow up your budget to a newly-released product from your company that you’re not sure if you yourself are going to use. But if you want to try it out first, you can approach your team member or network who have bought those products.
You get out of the scarcity mindset. Don’t worry that you will ran out of customers if you recommend them to another. There’s more than enough customers in the world and it’s much more valuable if you find the right ones for you.
You don’t try to chase sales markers. As a business coach, I don’t recommend this. Because first, you will easily lose your integrity when you try to chase customers for a quota. Again, are they the right fit to your product?
Second, if you don’t reach that selling milestone, you might get discouraged. Remember that when you don’t hit those markers, it doesn’t mean that you’re not setting yourself up for success!
Lastly, you show up differently. Selling with integrity means not being afraid to stand out from other reps of the same product. What do you want your business to look like? What do you want your customers to feel about you? What can you teach your community that you are passionate about?
Integrity in your business is one of the keys to success. Because the impact of showing up authentically and selling with integrity goes beyond the people in your pond. It’s far reaching!
If you want to get more sources and trainings to build your business, reach out to me!
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Jessica is a business coach that has been in the network marketing space for 12 years and she witnessed its evolution. She’s now teaching female entrepreneurs how to be more authentic, show up with integrity, and build better relationships in their businesses.
Book a call: jesslaverde.com