Direct Sales Done Right

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the theme of resistance, particularly in the context of personal growth and business. The episode encourages listeners to confront their fears and take the first step towards their goals, reminding them that peace comes from action rather than avoidance.

✨ What You’ll Learn in This Episode:

• Resistance often hides behind logic and excuses.
• Avoidance is exhausting and counterproductive.
• Naming our resistance can diminish its power.
• Evaluate what resistance is costing you.
• Movement is essential for building momentum.
• Obedience in action is more important than having all the answers.
• Taking the first steps.

💡 Episode Highlights & Time Stamps: 

• 00:00 Introduction to Resistance
• 03:45 Understanding Resistance in Business
• 09:52 Identifying and Naming Resistance
• 15:46 Faith Over Feelings and Taking Action
• 18:30 Conclusion and Call to Action

📌 Resources & Links Mentioned:

• Free Resource: (re)RISE Confidently Workbook

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of maintaining cohesion between personal relationships and business success. She highlights the concept of the 'quiet drift' in relationships, particularly for ambitious women, and shares five signs that indicate a relationship may be drifting.

✨ What You’ll Learn in This Episode:

• Cohesion at home is essential for business success.
• Ambitious women can still value and appreciate their partners.
• The quiet drift can happen without noticeable signs..
• Carrying everything alone can lead to resentment.
• Waiting for the right time to reconnect often leads to missed opportunities.
• Intentionality in relationships is key to preventing drift.
• Strong women deserve strong, emotionally safe marriages.

💡 Episode Highlights & Time Stamps: 

• 00:00 Introduction to Cohesion in Business and Home
• 03:17 Understanding the Quiet Drift in Relationships
• 05:54 Five Signs of the Quiet Drift
• 08:22 Intentionality in Marriage and Relationships
• 10:34 Invitation to the Masterclass on Intimacy
• 12:33 Conclusion: Balancing Business Success and Personal Relationships

📌 Resources & Links Mentioned:

Register Here  & save $5 for the the Live Masterclass:  "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo" on June 25th, 2025 at 8pm EST

Free Resource: (re)RISE Confidently Workbook

Listen to Episode 327 of the Direct Sales Done Right Podcast

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

Register Here  & save $5 for the the LiveWorkshop:  "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo" on June 25th, 2025 at 8pm EST

🎙️ Episode Summary:

In this episode, Katy Ursta shares her personal journey of striving for goals and the lessons learned from her family, particularly her children's perspective on success and failure. She emphasizes the importance of detaching self-worth from outcomes, modeling resilience for future generations, and celebrating the process of growth rather than just the end results. Katy provides actionable tips for listeners to reflect on their goals and embrace the journey of personal development.

✨ What You’ll Learn in This Episode:

• It's important to detach your self-worth from the outcome of your goals.
• Children observe and learn from how we handle our successes and failures.
• The process of working towards goals is often more valuable than the goals themselves.
• Resilience is key; it's okay to miss goals as long as you keep trying.
• Modeling grace in the face of setbacks teaches children valuable life lessons.
• Celebrating small wins and the journey can lead to greater joy in achieving goals.
• Joyful engagement in the process can lead to better outcomes.
• It's essential to reflect on personal growth rather than just achievements.

💡 Episode Highlights & Time Stamps: 

• 00:00 Introduction to Summer Goals and Challenges
• 03:54 Lessons from Family: The Importance of Perspective
• 06:45 Detaching Self-Worth from Outcomes
• 11:23 Modeling Resilience for Future Generations
• 14:44 Celebrating the Process Over the Prize

📌 Resources & Links Mentioned:

Free Resource: (re)RISE Confidently Workbook

Direct Sales Done Right Book and Workbook

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthinking, start committing, and lead with integrity—even in the messy middle.  You’ll walk away with a powerful resource and practical tips to start your own journey to building up your confidence. 

✨ What You’ll Learn in This Episode:

• Unwavering confidence is essential for success in business.
• Breaking promises to yourself can diminish your confidence.
• Focus on the process of achieving goals, not just the end result.
• Creating non-bottom line promises can enhance personal growth.
• Confidence is an inside job that requires self-trust.
• Your future self relies on the commitments you make today.
• Finding joy in the journey is key to building confidence.

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction to Unwavering Confidence
• 03:06 The Impact of Breaking Promises to Yourself
• 05:47 Understanding Confidence and Commitment
• 09:03 Types of Leaders and Their Influence
• 11:49 Three Steps to Build Confidence
• 15:09 The Importance of Process Promises
• 18:48 Creating Non-Bottom Line Promises

📌 Resources & Links Mentioned:

• Free Resource: The (re)RISE Confidently Workbook

👥 Connect with Katy:

• Instagram: @katywritescontent 
• Website: https://www.katyursta.com/
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth. 

She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life.

What You’ll Learn in This Episode:

• Growth often occurs during lonely seasons.
• Radical ownership is essential for self-discovery.
• Accepting white space can lead to deeper reflection.
• Journaling helps track personal growth and self-awareness.
• Success is defined by personal fulfillment, not external validation.
• Trusting yourself makes you more magnetic to others.

 Episode Highlights & Time Stamps:

• 06:04 Navigating Loneliness and Personal Growth
• 09:52 Radical Ownership and Self-Discovery
• 13:49 Embracing White Space for Reflection
• 20:03 Journaling as a Tool for Growth
• 23:13 Meditation and Mindfulness on the Pavement
• 25:54 Reconnecting with Self and Setting Boundaries
• 28:05 Encouragement and Self-Reflection Questions

 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matters most—your marriage.

What You’ll Learn in This Episode:
- Why your spouse might not actually be unsupportive—and how to open up a healthier dialogue
- Practical strategies to protect your marriage while building a business
- How to reconnect emotionally and create a shared vision as a couple

Episode Highlights:
04:45 — Tony & Alisa’s honest story of hitting a breaking point in marriage
09:20 — The difference between entrepreneurship mindsets
19:00 — Communication tips for creatives vs. analytical thinkers
29:50 — Boundaries with phone use, business time, and intimacy
39:00 — Is your husband unsupportive—or just unsure?
54:10 — Should women retire their husbands? A powerful take from both sides!

Resources & Links Mentioned:
Listen to One Extraordinary Marriage Podcast
Book: The 6 Pillars of Intimacy
Recommended Episodes:

• Episode 140: Scheduling Sex
• The Sex Challenge
• Money and Marriage (series)

Connect with Katy:
 Instagram: @katywritescontent
Website: www.katyursta.com
Free Resource: Story Strategy Weekly Drops

Enjoyed this episode?
 Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries. 

Katy encourages listeners to reflect on their relationships, identify signs of solid friendships, and understand that not all connections are meant to last a lifetime.

 What You’ll Learn in This Episode:

• Direct sales can significantly impact personal relationships.
• Friendships in direct sales often hinge on shared goals and experiences.
• Symmetry in emotional investment is crucial for lasting friendships.
• Support should be mutual; both parties need to give and receive.
• Secrecy fosters trust and intimacy in friendships.
• Healthy friendships require boundaries to prevent codependency.
• It's important to celebrate others' successes without comparison.
• Not all friendships are meant to last; some are for a season or reason.
• Reflecting on relationships can lead to personal growth.
• Emotional safety is a key indicator of a solid friendship.

 Episode Highlights & Time Stamps:

00:00 Introduction to Relationships in Direct Sales

04:06 The Impact of Direct Sales on Friendships

06:50 Three Affinities of Female Friendships

15:35 Building Healthy Friendships and Boundaries

23:37 Signs of Solid Friendships

27:04 Reflection on Relationships and Moving Forward

Resources & Links Mentioned:
Mel Robbins Podcast:  https://www.melrobbins.com/episode/episode-283/

 Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them. 

 She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business success. Throughout the month of may, Katy will explore friendships, marriage, and self-worth, providing actionable insights and deep questions for listeners to reflect on their own relationships and growth.

In this episode we’re getting reflective with some key questions before learning how foster strong relationships. 

What You’ll Learn in This Episode:

1) The exact 3-part DM formula I use to create curiosity and connection
2) My complete follow-up timeline (what to send, when to send it)
3) Real examples of what I say—and why it works to increase conversions

Episode Highlights & Time Stamps:

3:05 The Importance of Strategy and Relationships

06:13 Exploring Friendships in Business

09:01 Navigating Marriage and Ambition

11:52 Self-Reflection and Personal Growth

14:50 Deep Questions for Relationship Reflection & Preparation for the month ahead

Resources & Links Mentioned:

Questions for Reflection as we dive into May: 

-How do I feel about the support I receive (or don’t) in my business from the people closest to me and those I work with? 

-Have I created boundaries that protect my business and my relationships?

-Where have I been silencing myself to keep the peace?

-What part of my life outside of business feels most strained right now? What feels most joyful? 

-What relationship in my life is begging for more intentionality?

-How do I show up for myself when no one’s clapping?

Mel Robbins Podcast: It’s Not You.  The Real Reason Adult Friendship is So Hard

One Extraordinary Marriage Podcast

Let’s go deeper! Weekly email: https://services.katyursta.com/rerise

Connect with Katy:

Instagram: @katywritescontent
Website: www.katyursta.com
Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/rerise

Loved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out!

 Let’s keep making social selling simple—and storytelling powerful.

Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income.

If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, the timeline I use, and the psychology behind what works.

Whether you're new to sales or rebuilding your network marketing biz with more heart and honesty—this episode will show you how to follow up with integrity and clarity. 

What You’ll Learn in This Episode:

The exact 3-part DM formula I use to create curiosity and connection
 My complete follow-up timeline (what to send, when to send it)
 Real examples of what I say—and why it works to increase conversions

Episode Highlights & Time Stamps:

[00:03] – Why most people stop at the first DM—and why you shouldn’t
 [07:15] – The first message I send (real example you can copy)
 [13:20] – My 3-part DM sequence that builds trust and offers real value
 [20:40] – The Follow-Up Framework: How often, what to say, and how to stay human
 [28:10] – Why “not right now” isn’t a no—and how to nurture warm leads
 [32:00] – Final thoughts: You don’t need to chase, just serve well and show up

Resources & Links Mentioned:

Free 5-Day Story Strategy Drops: https://www.uwsmarketing.com/rerise
Neora Fit Stack Info & Cart Templates (DM me for this resource)

Connect with Katy:
Instagram: @katywritescontent
Website: www.katyursta.com
Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/rerise

Loved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out!

Let’s keep making social selling simple—and storytelling powerful.

Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists.

What You’ll Learn in This Episode:

• Going beyond the “box” - what a personal brand needs to be in 2025
• Embracing your personal evolution 
• Reconnecting with a brand that feels like you

Episode Highlights & Time Stamps:
01:11 The Evolution of Personal Branding

06:30 Acknowledging Life Shifts and Brand Transformations

12:41 Finding Your Authentic Voice

18:57 The Power of Storytelling in Branding

24:39 Embracing Change and Connection

Resources & Links Mentioned:
Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

Connect with Katy:

• Instagram: @katywritescontent 
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!